THE NEW AGE OF MARKETING E-MARKETING Definition of
Description: THE NEW AGE OF MARKETING E-MARKETING Definition of Marketing: Marketing is a human activity directed at satisfying needs and wants through an exchange process. According to Professor Philip Kotler E-marketing means using digital
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slide1. THE NEW AGE OF MARKETING E-MARKETING<br>
slide2. Definition of Marketing: “Marketing is a human activity directed at satisfying needs and wants through an exchange process.” According to Professor Philip Kotler<br>
slide3. “E-marketing means using digital technologies to help sell your goods or services. It is the act of trying to achieve marketing objectives through electronic or digital means.” Definition of E-marketing<br>
slide4. Traditional Marketing to E-Marketing<br>
slide7. Search engine method
Social networks
Rss feeds
Press Releases
Banner Ads
Blog Marketing
Pay Per Click Advertising
E-mail Marketing
Article Marketing Methods of E-marketing<br>
slide8. Search engine method It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”<br>
slide9. Social Network Marketing Social network marketing refers to the process of gaining traffic or attention through social media sites.<br>
slide10. RSS feeds The simple use of RSS feeds is to push news articles and site updates out, to all of the site's subscribers, directly to the user's desktop.<br>
slide11. Press Releases Online press releases are just the new way of releasing news all over the internet.<br>
slide12. Banner Ads Banner ads are those flashing, rectangular ads your find on the uppermost portion of popular Web sites. Banner ads not only promote the advertisers Web site, they also generate traffic.<br>
slide13. Blog Marketing Blogs speak directly to customers and use a language that everyone can understand.<br>
slide14. Pay Per Click Advertising Pay per Click is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. It helps to creates a highly targeted audience to attract visitors who are looking for a specific service.<br>
slide15. E-mail Marketing E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service.<br>
slide16. Article Marketing In this company regularly publish quality content about your product or service and distribute this for free.<br>
slide17. Business Models of E- Marketing 1. e- commerce<br>
slide18. 2. LEAD BASED WEBSITES Lead based marketing is a targeted approach to acquiring leads and is a highly effective form of Internet Marketing.<br>
slide19. 3. AFFILIATE MARKETING Affiliate marketing is when one company pays you a commission when a third party uses their link through your blog and purchases an item or service from the company's Web site.<br>
slide20. 4. LOCAL INTERNET MARKETING It is generally used by the small companies exploiting the local business by using local directory data, social media marketing etc.<br>
slide21. Push marketing
and
pull marketing The Two Faces Of Online Marketing<br>
slide22. Push marketing A push promotional strategy involves taking the product directly to the customer "Taking the product to the customer"<br>
slide23. Pull marketing A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you"<br>
slide24. The Benefits of E-Marketing Global reach
Time
Cost affective
Competition
Space
Personalization
24 hour marketing
Better conversation
Increase interactivity
shorter lead time<br>
slide25. Disadvantages Of E-Marketing:- Information
Website
Competition
Security
Information overloaded
Advertising fatigue
Technical obstacle
Connection speed<br>
slide26. Conclusion When used effectively, e-marketing campaigns and strategies have the potential to reach customers in a speedy and low-cost manner.
This can provide promotion for a wide range of products and services.
It overly-dependent upon technology.
It also empowers dissatisfied consumers to a far greater extent and can lead to bad reviews. However, despite these problems it is reasonable to conclude that e-marketing is on the whole a positive development for businesses and that despite certain dangers its impact upon businesses has been largely positive.<br>
slide27. Thanks for ur precious time…<br>
slide2. Definition of Marketing: “Marketing is a human activity directed at satisfying needs and wants through an exchange process.” According to Professor Philip Kotler<br>
slide3. “E-marketing means using digital technologies to help sell your goods or services. It is the act of trying to achieve marketing objectives through electronic or digital means.” Definition of E-marketing<br>
slide4. Traditional Marketing to E-Marketing<br>
slide7. Search engine method
Social networks
Rss feeds
Press Releases
Banner Ads
Blog Marketing
Pay Per Click Advertising
E-mail Marketing
Article Marketing Methods of E-marketing<br>
slide8. Search engine method It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”<br>
slide9. Social Network Marketing Social network marketing refers to the process of gaining traffic or attention through social media sites.<br>
slide10. RSS feeds The simple use of RSS feeds is to push news articles and site updates out, to all of the site's subscribers, directly to the user's desktop.<br>
slide11. Press Releases Online press releases are just the new way of releasing news all over the internet.<br>
slide12. Banner Ads Banner ads are those flashing, rectangular ads your find on the uppermost portion of popular Web sites. Banner ads not only promote the advertisers Web site, they also generate traffic.<br>
slide13. Blog Marketing Blogs speak directly to customers and use a language that everyone can understand.<br>
slide14. Pay Per Click Advertising Pay per Click is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. It helps to creates a highly targeted audience to attract visitors who are looking for a specific service.<br>
slide15. E-mail Marketing E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service.<br>
slide16. Article Marketing In this company regularly publish quality content about your product or service and distribute this for free.<br>
slide17. Business Models of E- Marketing 1. e- commerce<br>
slide18. 2. LEAD BASED WEBSITES Lead based marketing is a targeted approach to acquiring leads and is a highly effective form of Internet Marketing.<br>
slide19. 3. AFFILIATE MARKETING Affiliate marketing is when one company pays you a commission when a third party uses their link through your blog and purchases an item or service from the company's Web site.<br>
slide20. 4. LOCAL INTERNET MARKETING It is generally used by the small companies exploiting the local business by using local directory data, social media marketing etc.<br>
slide21. Push marketing
and
pull marketing The Two Faces Of Online Marketing<br>
slide22. Push marketing A push promotional strategy involves taking the product directly to the customer "Taking the product to the customer"<br>
slide23. Pull marketing A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you"<br>
slide24. The Benefits of E-Marketing Global reach
Time
Cost affective
Competition
Space
Personalization
24 hour marketing
Better conversation
Increase interactivity
shorter lead time<br>
slide25. Disadvantages Of E-Marketing:- Information
Website
Competition
Security
Information overloaded
Advertising fatigue
Technical obstacle
Connection speed<br>
slide26. Conclusion When used effectively, e-marketing campaigns and strategies have the potential to reach customers in a speedy and low-cost manner.
This can provide promotion for a wide range of products and services.
It overly-dependent upon technology.
It also empowers dissatisfied consumers to a far greater extent and can lead to bad reviews. However, despite these problems it is reasonable to conclude that e-marketing is on the whole a positive development for businesses and that despite certain dangers its impact upon businesses has been largely positive.<br>
slide27. Thanks for ur precious time…<br>