-Organizations- - PDF document

-Organizations-Social Media ClubSocial
-Organizations-Social Media ClubSocial Media Club (SMC) is the world’s largest commu-nity of Social Media Professionals. Founded in 2006, to help individuals and organizations explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.American Advertising Federation-Ad2Ad 2, an affiliate of the American Advertising Federation, is a non-profit organization of advertising future of advertising through its ability to unite young, talented professionals across the country as one group. SkillsVisual Design: Photoshop, Illustrator, and IndesignWeb Video Production: Premier ProWriting for Digital MediaBusiness to Business Selling & Business DevelopmentProject Managment and DevelopmentRussian Language-Experience-Business Development InternFLO | Thinkery and Made In Network- Nashville TN(January 2015- Present)Developing briefs and decks for multiple CEOsAssisting with business development at Made In NetworkAccount ExecutiveVSA Arts Tennessee - MTSU’s “Campaigns” Course(January 2015- Present)Co-Managing the overall team of 10 advertising and PR seniors thoughout the campaignManaging the creative and digital teamOverseeing client relations & satisfactionDirecting the team’s entrance into the Google Online Marketing ChallengeMarketing Intern

The Yoga Nest- Murfreesboro TNCreate
The Yoga Nest- Murfreesboro TNCreated monthly and weekly email newslettersCreated social media video and photo contentAssisted in marketing efforts for events and classesDesigned branded apparel for the studioEvent AssistantPSR Events- Clarksville TN(January 2010- May 2013)Assisted in event planning and executionGave tours of the venue to perspective clientsGPA 3.92Middle Tennessee State University BS in New Media Communication St. Petersburg State University Russian Area Studies ProgramAustin Peay State University Middle College ProgramSydney Kennedy VoxeEqual parts planner, creator, and caffeinePhone: 931.801.8386 Email: kennedyvoxe@gmail.com-My Studies-An overview of the skills and projects I have developed while at universityDesignOrientation to Art2 Dimensional DesignVisual Communication ApplicationsVisual Design PublicationsAdvertising and PRMass Media LawPrinciples of MarketingPR writingSex & Gender in AdvertisingAdvertising Campaigns CourseAdvertising Media PlanningB2B SellingNew MediaSurvey of New MediaWriting for Digital MediaDigital Project ManagmentDigital Media and MessagesNew Media Video ApplicationsGlobal StudiesIntro to Cross-Cultural ExperiencesRussian Language I & IISemester Study Abroad: RussiaSenior SeminarDiverse Course WorkI am currently 20 and in my senior year of the New Media

program at Middle Tennessee State Unive
program at Middle Tennessee State University. I am excessively organized and driven, which is demonstrated by my average semester course load of 18-21 credit hours, a part-time job throughout college, and an intensive semester abroad program in Russia. I have a lot of passion for both the creative and strategic sides of the branding industry and am interested in learning it from both angles.At Middle Tennessee I have been pursuing a B.S in New Media. The program has allowed me to study various media for digital mass communication. Early on I realized that I was interested in learning about all the career possibilities in advertising, PR, and marketing. Therefore, I enrolled in a variety of different courses outside of my program; I have ex-perienced everything from graphic and publication design, web video production, media planning, PR writing, and even B2B selling.-Intern at FLO-This is an overview of my internship at FLO {thinkery}I just began my internship with FLO in January, and everyday has pro-vided me with an incredible learning experience. They are a unique com-pany that allots their interns plenty of placement flexibility within their many start-up ventures. It is because of this that I ended up finding my happy place alongside the business development team. Ever since my B2B Selling course, I knew I had a knack for the work business develop

ment required. Working alongside Made I
ment required. Working alongside Made In Network’s CEO and it’s management team has solidified my interest in a position in that allows me to help grow and man-During My first month at FLO IMade 24 Pages ofResearchIntroduced 2 Potential Clients to Made In Pitched a Partnership Between VSA & “The Ables”-Campaigns Course-This is an overview of my work in my Advertising Campaigns Course-The Course-In MTSU’s Advertising “Campaigns” course students are involved in planning, designing, and executing all phases of a complete advertising campaign. The client for the spring 2015 semester is VSA Tennessee, and the class is responsible for promoting their “40 Days Around the World” project. I was fortunate enough to be selected as the account executive for the spring term, and have the opportunity to lead the team throughout the campaign.-The Client-VSA, the international organization on arts and disabil-ity, was founded more than 35 years ago by Ambassa-dor Jean Kennedy Smith to provide arts and education opportunities for people with disabilities and increase access to the arts for all. With 52 international affiliates and a network of nationwide affiliates, VSA is providing arts and education programming for youth and adults with disabilities around the world. -The Campaign-A year ago during a VSA affiliates

conference, it was brought up that the
conference, it was brought up that the individual chapters, domestic and abroad, have never worked on a project together. It was then decided that in honor of VSA’s 40th anniversary and the American Disabilities Act’s 25th anniversary in 2015, would be celebrated by the first international VSA project. VSA’s “40 Days Around the World” campaign will take place between June 16th and July 24th. The concept of the project is to pair a domestic and abroad affiliate together to create pieces of art either similar by medium, theme, or disability. On everyday one of the 40 projects will be showcased on the campaign’s web-site. After the campaign, that website and its projects will be converted into a permanent resource for VSA and its educators.-What I Do-Every semester before the course starts, students can apply to be the Account Manager. My class had the largest percentage of students to ever apply for the position. This year, because of the project’s size, two students were picked to Co- Manage the entire team. I was lucky enough to be chosen for one of these positions.I co-orchestrate a team of 10 very talented students for VSA and their “40 Days Around the World Cam-paign”. My Co-AE and I also have to coordinate and communicate with the campaign’s multiple partners.I am the Executive Director of Creative & Digit

al and run a more specialized 5 person
al and run a more specialized 5 person team dedicat-ed to that side of the campaign. We are in charge of branding the “40 Days” campaign, and develop-ing its digital strategy. Above is the concept logo I created for the campaign.I will also be leading a 3 person group who will enter a digital campaign plan onto the Google On-line Marketing Challenge. I pitched the partnership between VSA and Jeremy Scott’s novel “The Ables”, and will be the exclu-sive relations person between the book’s team, the VSA Director, and my campaigns team.-INTERN AT THE YOGA NEST-This is an overveiw of my time interning for the Yoga NestThe Yoga Nest is located in Murfreesboro TN, and after taking classes from the owner, Amy, I decided to try and be her first ever intern. Being a marketing intern for a small business gave me the opportunity to have a lot of freedom and trust in my creative choices. I really believe in her brand and the fact that her studio is trying to put spitrituality and traditional techniques back into yoga classes. While interning at The Yoga Nest I was responsible for:-Created weekly e-newsletters-Created social media content-Assisted in marketing efforts for work shops, events, and classes-Designed studio branded apparel-Publication Design-This is my mock design for the National Audubon Society’s 6 page newsletter