Film title (yellow uppercase typography) - PowerPoint Presentation

1. Film title (yellow uppercase typography)Dominant imageAnchoring text – director creditCast listBBFC UK film certificateProduction companyDVD logosBarcode and technical film informationBack cover certificate explanationCredit blockDVD specificationsBack cover main imageSecondary imagesSynopsisSpine film titleWidescreen (ratio)STEP 1:Identify technical denotations

2. The film title ‘PULP FICTION’ is written in yellow uppercase typography at the top of the DVD cover.The dominant image of a brunette woman in a black dress lying down smoking a cigarette and reading pulp fiction…The anchoring text to the film title is a director credit for Quentin Tarantino.The cast list is anchored to the dominant imageBBFC UK film certificate ‘18’ is given.The production company ‘Miramax’ anchors the cast list and dominant image.DVD logos are placed on the spine and bottom left of the front cover.The barcode and technical film information features.Back cover ‘18’ certificate gives details of the sex, violence, swearing and drug use which ensures that it gains the highest age rating.The credit block anchors the main images on the back cover and features the main cast and crew for the production.Back cover main image features four protagonists with shadow reflections in the background.Secondary images feature on the back of the DVD cover – film stills of key characters (blood stained gangsters and a couple in bed).The synopsis features at the top of the back cover written in red font on a yellow background.The spine includes the film title, certificate, a secondary image, the ‘Widescreen’ ratio logo and a DVD logo.STEP 2:Describe denotations

3. The film title ‘PULP FICTION’ is written in yellow uppercase typography on a red background at the top of the DVD cover. The garish contrast of primary colours illustrates how the content may be ‘trashy’ like a pulp fiction novel and will include violence and explicit material. The dominant image of a brunette woman in a black dress lying down smoking a cigarette and reading pulp fiction highlights the rebellious style of this film. She seems like a ‘rebel without a cause’ femme fatale figure like in a film noir. There may be feminist connotations in her representation also.The anchoring text to the film title is a director credit for Quentin Tarantino. A USP for the film is his role as an auteur who is as important as the A-list cast in advertising the film.The cast list is anchored to the dominant image and features an ensemble cast A-list actors like John Travolta, Samuel L. Jackson, Uma Thurman, Bruce Willis, Ving Rhames, Christopher Walken, Harvey Keitel and Eric Stoltz. This suggests that this film has many characters and intriguing interrelated storylines.BBFC UK film certificate ‘18’ is given which shows that this film has ‘X-rated’ explicit material. This will appeal to a certain demographic which likes ‘edgy’ films.The production company ‘Miramax’ anchors the cast list and dominant image. This is an independent company which highlights the film’s ‘indie’ credentials.DVD logos are placed on the spine and bottom left of the front cover. This anchors the product within the conventions of DVD sales.The barcode and technical film information features. These are required spec details for a DVD film product.Back cover ‘18’ certificate gives details of the sex, violence, swearing and drug use which ensures that it gains the highest age rating. This acts as a Unique Selling Point for a certain audience demographic.The credit block anchors the main images on the back cover and features the main cast and crew for the production. This underlines the role of an extensive crew to show that this is a major official production.Back cover main image features four protagonists with shadow reflections in the background. The shadows create a threatening quality.Secondary images feature on the back of the DVD cover – film stills of key characters (blood stained gangsters and a couple in bed). These identify key scenes in the film and the most iconic characters.The synopsis features at the top of the back cover written in red font on a yellow background. This highlights the premise and genre of this alternative film. It also lists awards won which suggests that it is a highly rated film.The spine includes the film title, certificate, a secondary image, the ‘Widescreen’ ratio logo and a DVD logo. This gives the impression that this is an iconic film which has a professional quality.STEP 3:Develop connotations

4. The film title ‘PULP FICTION’ is written in yellow uppercase typography on a red background at the top of the DVD cover. The garish contrast of primary colours illustrates how the content may be ‘trashy’ like a pulp fiction novel and will include violence and explicit material. The dominant image of a brunette woman in a black dress lying down smoking a cigarette and reading pulp fiction highlights the rebellious style of this film. She seems like a ‘rebel without a cause’ femme fatale figure like in a film noir. There may be feminist connotations in her representation also.The anchoring text to the film title is a director credit for Quentin Tarantino. A USP for the film is his role as an auteur who is as important as the A-list cast in advertising the film.The cast list is anchored to the dominant image and features an ensemble cast A-list actors like John Travolta, Samuel L. Jackson, Uma Thurman, Bruce Willis, Ving Rhames, Christopher Walken, Harvey Keitel and Eric Stoltz. This suggests that this film has many characters and intriguing interrelated storylines.BBFC UK film certificate ‘18’ is given which shows that this film has ‘X-rated’ explicit material. This will appeal to a certain demographic which likes ‘edgy’ films.The production company ‘Miramax’ anchors the cast list and dominant image. This is an independent company which highlights the film’s ‘indie’ credentials.DVD logos are placed on the spine and bottom left of the front cover. This anchors the product within the conventions of DVD sales.The barcode and technical film information features. These are required spec details for a DVD film product.Back cover ‘18’ certificate gives details of the sex, violence, swearing and drug use which ensures that it gains the highest age rating. This acts as a Unique Selling Point for a certain audience demographic.The credit block anchors the main images on the back cover and features the main cast and crew for the production. This underlines the role of an extensive crew to show that this is a major official production.Back cover main image features four protagonists with shadow reflections in the background. The shadows create a threatening quality.Secondary images feature on the back of the DVD cover – film stills of key characters (blood stained gangsters and a couple in bed). These identify key scenes in the film and the most iconic characters.The synopsis features at the top of the back cover written in red font on a yellow background. This highlights the premise and genre of this alternative film. It also lists awards won which suggests that it is a highly rated film.The spine includes the film title, certificate, a secondary image, the ‘Widescreen’ ratio logo and a DVD logo. This gives the impression that this is an iconic film which has a professional quality.STEP 4:Discuss audience/industry/producer’s intentions/effect on audience/wider context

5. MastheadCover lineCover lineCover lineCover lineCover lineMain cover lineAnchoring imageBar codeDate line and pricelineSub-headingTechnical denotationsStraplineHyperlink

6. The ‘PRIDEMAGAZINE.COM’ hyperlink features above the masthead as a web address which highlights the magazine’s modern appeal and for readers to access for additional content or an online version of the magazine. It shows that there are multiple methods of accessing magazine content.The PRIDE masthead is positioned at the top of the page, written in turquoise uppercase text. The masthead suggests that the magazine has a sense of confidence in its identity. The effect on the reader is identification and inclusion, particular for the magazine’s target audience: Black British women.The coverline: ‘Hair: Liven up your winter with colour’ (which is written in white and orange cursive font) highlights the magazine’s interest in fashion and beauty. It shows that PRIDE realises that its target audience are interested in hairstyles, and provides them with ideas in order to encourage diverse creativity with fashion.The ‘101 ways to Stand Up and Be Heard’ coverline emphasises a key idea for the magazine: pride, self-esteem, confidence and courage. The quantity of ideas will appeal to readers who can appreciate the amount of options they have to make an impact.The direct address black and white photography anchoring image of Naomi Campbell features her looking over her shoulder wearing a fur coat with her hair pulled back shows a confident Black British celebrity (fashion model) who acts as a role model for the target audience. PRIDE intend to celebrate Campbell’s success and show her as an example of what readers can also achieve.The bar code features on the bottom right of the page. This shows that this version of the magazine is the print edition. This magazine has a readership of 250,000 every year which shows it is popular.The dateline ‘November 2017’ shows that this is a recent issue and the ‘£3’ priceline also illustrates that this is an affordable magazine for its target audience.The strapline ‘Celebrating 26 years at the top!’ features on the top left above the masthead. This reinforces the magazine’s long-term success as a leading representative for Black British women. Readers are reassured by the magazine’s proven track record, which makes it more appealing.‘The Cost of Standing Up To Racism’ coverline in blue uppercase font represents one of the magazine’s key values: pride in racial identity and rebuking racism. The effect on the reader is to challenge them to respond actively to a major issue in society. The sub-heading ‘on diversity, acting and being herself’ highlights how the magazine is interested in the star’s response to her racial identity, what it is like to be a celebrity and how to remain authentic in such a competitive world. The reader will appreciate the down-to-earth approach of the magazine which hopes to reveal the real Naomi behind the media persona.‘Confessions of a Black Actress’ coverline reinforces the magazines two main themes: racial and gender identity. The audience will enjoy the personal nature of these articles, highlighted by the term ‘Confessions’.EXAMPLE ANSWERThe coverline ‘How healthy is your makeup bag?’. shows that the magazine wishes to cater for fashion and beauty enthusiasts and encourage further consumerism. It challenges readers to self-evaluate.The main coverline ‘Naomi speaks out’ is written in gold cursive font and shows that the magazine wants to give the fashion icon a platform to share what matters to her. It encourages readers to find platforms themselves as Naomi and the magazine clearly want to empower other black British women.Extended analysis: C&C design, the magazine’s ideology, the overall aesthetic, social/historical context of the magazine, the impact of its representations, industry information.