SMHsaxobankcom March 9 2015 Campaign Information Background 46 teammembers from Tinkoff Saxo has been given an iPad Mini a Saxo Account funded with 1500 as well as a designated account manager ID: 815390
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Slide1
TRADE LIKE A PRO
Marketing Brief
SMH@saxobank.com
March 9, 2015
Slide2Campaign Information
Background46 team-members from Tinkoff
-Saxo has been given an iPad Mini, a Saxo Account funded with €1.500 as well as a designated account manager. They will be trading stocks-only for the duration of the campaign. Trades are not subject to commission.As a conclusion to the campaign, participants will donate their entire account balance to their charity of choice
. The chosen charity will feature on each rider’s profile.
TradingFloor.com/topics/trade-like-a-pro
will be the main venue of the campaign.
Each
participant have
a profile on TradingFloor.com
We
are
able
to
trade
on
behalf
of the riders.
Timeline
Launch
date:
March 9
th
The
campaign will run until the end of the
Giro
D’Italia
on May
31
st
When nearing the end of the
Giro
, we will evaluate and asses the opportunity of prolonging the campaign to run for the entire cycling season.
Slide3Strategy
Applied digital strategyThe primary goal is to
connect our business of trading along with our name to as many cycling fans as possible. Active community management is applied to
stimulate
interest
and drive
traffic
.
Fans
are
encouraged
to
submit
their
own
stock
tips on social media and TradingFloor.com.
Race news and trade activity are catalysts for social media posts.
Social
media
efforts will be centered under the hashtag
#
TradeLikeAPro
Slide4Social Media Posts
Four categories of social media template posts.
Narratives (See attached samples)Bridging the world of trading with cycling via the common traits and values.Keywords:
Perseverance, Diligence, Competitiveness, Passion, Strategy, Practice, Education, Patience, Preparation, Team effort, endurance,
Improvement
Concept
posts
Generic
posts
explaining
the
campaign
concept
, TradingFloor.com or Saxo Academy.
Rider posts
Posts
are
written
in 1st
person and
posted
through
the
Rider’s
profiles
Performance
returns
,
closed
positions, open positions.
Race performances
News
Race
development
on team
level
as
well
as
individual
performances
.
Slide5Narrative Posts - Samples
Slide6Social Media Channels – Official Channels
Twitter
Facebook
Instagram
YouTube
LinkedIn
Saxo Bank
22.400
116.120
0
1.365
15.537
TradingFloor.com
22.100
10.952
0
533602Tinkoff-Saxo Official72.300281.43233.2005.5860Total116.800408.50433.2007.48416.139
Tinkoff
-Saxo will post our content via their channels
Tinkoff
-Saxo
will
manage
the social media profiles of the riders
Slide7Social Media Channels – Rider Channels and Nationality
Name
Handle
Twitter Followers
FB Likes
Nationality
Alberto Contador
@albertocontador
888.000
780.000
Spanish
Bruno Da Silva Pires
@brunopires81
2.571
0
Portuguese
Chris Anker Sørensen
@chris_anker1.0700DanishChristopher Juul-Jensen@JensenJuul4.772118DanishDaniele Bennati@Benna8032.0000Italian
Edward Beltran
@1KIVI
1.070
0
Columbian
Evgeny Petrov
-
0
0
Russian
Ivan Basso
@ivanbasso
232.000
6.700
Italian
Ivan Rovny
@iRovny
355
0
Russian
Jay McCarthy
@JayMcCarthy1
3.480
43
Australian
Jesper Hansen
-
0
0
Danish
Jesús Hernández
@jesushernandez3
17.000
7.700
Spain
Juraj Sagan
-
0
1.981
Slovakian
Maciej Bodnar
@
maciejbodnar
4.611
0
Polish
Manuele Boaro
@BoaroManuele
1.510
479
Italian
Matteo Tosatto
@Toso_74
8.646
0
Italian
Matti Breschel
@Mattibreschel
16.000
0
Danish
Michael Kolar
@URhereMKolar
796
1.539
Slovakian
Michael Mørkøv
@MichaelMorkov
8.620
1.265
Danish
Michael Rogers
@mickrogers
95.500
0
Australian
Michael Valgren
@MichaelValgren
3.471
1.660
Danish
Nikolay Trusov
@BulaBavarskiy
848
0
Russian
Oliver Zaugg
@oliverzaugg
3.167
0
Suisse
Pavel Brutt
@PavelBrutt
106
0
Russian
Pawel Poljanski
@pawelpoljanski
1.452
15.200
Poland
Peter Sagan
@petosagan
199.000
298.000
Italian
Rafal Majka
@majkaformal
7.800
3.200
Polish
Robert Kiserlovski
-
0
1.537
Krotian
Roman Kreuziger
@Roman86_K
57.600
6.500
Czech
Sergio Paulinho
@sergiompaulinho
0
0
Portuguese
1.591.445
1.125.922