training Icebreaker getting to know each other Theory Examples of an elevator pitch Exercises practice makes perfect More information Conclusion Objectives of this training Understand ID: 628230
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Slide1Slide2
Agenda
Objectives of this
training
Icebreaker – getting to know each other
Theory
Examples
of an elevator pitch
Exercises – practice makes perfect
!
More information
ConclusionSlide3
Objectives of this training
Understand
what an elevator pitch is
Motivate to use elevator pitch
Practice in developing elevator pitchSlide4
Icebreaker
Before we begin, let’s have some funSlide5
Theory – what is an elevator pitch?
30-90 seconds or 150-225 words
A short verbal
introduction that explains what you/your organisation does and
how it can benefit the person you are speaking to
Aims
to make your listener curious and encourage them to seek further information
Can
be used
anywhere/anytime to anybody in particular when time is shortSlide6
Theory – what is an elevator pitch?Slide7
Theory – key elements
The 9 C’s
Concise
Clear
Compelling Credible
Conceptual Concrete
Customised Consistent
ConversationalSlide8
Theory – structure of an elevator pitch
Connect with your listener: catch his/her attention
Tell who
you are and what you do
Explain how
what you do can help
that person achieve his/her
goals
Call to action: what
you want from
him/herSlide9
Theory – pay attention to form
Include breaks and silences
Use intonations to highlight specific words
Use repetition
Enthusiastic tone of voice
Be confidentSlide10
Theory – Preparation
Who is the audience?
What is your goal?
What facts do you need?Slide11
Pitch examples
Two video
clips of elevator
pitches
What
is good about it?
What could be better? Slide12
Practice makes perfect!Slide13
Exercise – warming up
Choose an object you have with you and pitch it to the rest of the group
(3
minutes preparation;
1 minute pitch)Slide14
Exercise – pitch 1
You step into the elevator and realise you are next to
your local Mayor. You want him or her to take part in a literacy awareness-raising campaign your organisation is planning.
Carry
out your pitch!
(5 minutes preparation; 1.5 minutes
pitch)Slide15
Exercise – pitch 2
You
are going to a meeting at the Ministry of Health. You only have 5 minutes to see the Minister as they are very busy. You want them to understand the links between literacy and health and advocate for the inclusion of literacy as an important topic in this field.
Carry
out your pitch.
(5
minutes preparation; 30 seconds pitch)Slide16
Further information
Contact
with
policymakers
Example
elevator
pitchesSlide17
Conclusion
What did you think of the training?
Will you carry out a pitch in the future?