By Jonah Sachs Help me ObiWan Kenobi youre my only hope 2 Storytelling Tradition P owerful Resonant Resilient 3 Stories that Win Higher values Purpose Audiences become evangelists ID: 623549
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Winning the Story Wars
By Jonah SachsSlide2
Help me, Obi-Wan Kenobi, you’re my only hope.
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Storytelling Tradition
P
owerful, Resonant, Resilient
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Stories that Win
Higher values
Purpose
Audiences become evangelists
Better world
Audience = allies
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Winning Story Elements
Moral
of the Story
Heroes, Villains, Conflict
Breakthrough, Proof of Truth
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How to Tell a Great Story:
10 Simple Building BlocksSlide7
Know What a Powerful Story Is
Core valuesMoral of the story
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Figure Out What You Stand For
What are your values?
WholenessPerfection
Justice
Richness
Simplicity
Beauty
Truth
Uniqueness
Playfulness
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Declare Your Moral
Core belief An eye for an eye => Love your enemy
“In the unlikely story that is America, there has never been anything false about hope. We will begin the next great chapter in America’s story with three words that will ring from coast to coast; from sea to shining sea—Yes. We. Can.”
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Now, Prove It is True
“How do I know my Moral to be true?”Connect authentically
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Who’s the Hero?
Not the Church
Least likely persons to change the worldRelatable to the audience
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Show the Broken World
“Hey, that’s my world. I face those challenges, too.”
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You Need Action, and Action
Needs a “Villain”
Your story’s action doesn’t start until the hero comes in contact with her villain.Make sure the villain is as relatable as your hero.Does not have to be Darth Vader or an actual bad guy. It can be attitudes, group beliefs, the economy, or the voice of doubt or fear that holds her back from her mission.
Clearly name what stands in her way.
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Conflict and Breakthrough
Reveal the Moral
It needs to be thrilling!You are revealing your core truth about how the world—God’s world—works.
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Break the Mold (when you can)
Normal sequence: describe the broken world, introduce the hero, introduce the villain, show the conflict, then the breakthrough—then, describe the better, or transformed world.
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Stay on Ground Level
You Are ThereSights, Sounds and Smells
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Story Power—A Simple Test
TangibleRelatable
ImmersiveMemorableEmotional
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Human beings share stories to remind each other of who they are and how they should act.
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