Pt 2 Feb 19 2014 Components of Persuasion cont 3 The Audience Individual differences in persuadability Forewarning amp resistance to persuasion Lifecycle or Generational explanation for attitude change ID: 541158
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Slide1
Ch 7: Persuasion
Pt 2: Feb.
19, 2014Slide2
Components of Persuasion (cont.)
3) The Audience
Individual differences in
persuadability
?
Forewarning & resistance to persuasion –Slide3
Lifecycle or Generational explanation for attitude change?
More support for which approach?
Influence of teens/early adulthood years
Imprinting
effect of major eventsSlide4
Cults & Persuasion
Jonestown mass suicide as example
Details?
Leader – Jim Jones
Context/Situation
What influence tactics were used?
Source
Message
AudienceSlide5
Resisting Persuasion
How to best resist?
Challenge beliefs –
Counterarguments –
What is the Inoculation Hypothesis?
Application: Commercials & kids
What kind of training was used? Effect?