Think Outside Yourself Think Outside Yourself Creativity Innovation Entrepreneurship Build Your Elevator Pitch Product Name Product Slogan What it does Serves this customers ID: 602750
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Slide1
Build Your Elevator Pitch
Think Outside Yourself
Think Outside Yourself
Creativity
Innovation
Entrepreneurship Slide2
Build Your Elevator Pitch
- Product Name:
- Product Slogan:
- What
it does:
- Serves this customer(s):
- Solves this problem:
- Makes
money by:
- Is
like these other products:
- But
is special because:
- It
will succeed because: Slide3
Product Name
The
Wallaby Phototherapy
SystemSlide4
Product Slogan
Wrapped in phototherapy,
Swaddled in mother’s
arms.Slide5
What it Does
Treats
newborn jaundice in premature and full term infants by swaddling the baby in a fiberoptic light that delivers a therapeutic wavelength between 400nm and 550nm at a power level that is proven to be clinically efficacious.
Slide6
Serves this customer(s)
Neonatal
Intensive Care Units
--- premature infants
--- neonatologists
Pediatric Intensive Care Units
---
full term
infants
--- pediatricians
Homecare
---
d
urable
m
edical
e
quipment
companies
--- visiting
n
urses
Parents
Insurance CompaniesSlide7
Solves this problem
Newborn
babies with rising bilirubin levels can be safely treated for newborn jaundice either in the hospital or the home. If untreated, the condition can cause neurological and developmental problems.Slide8
Makes Money
By
The
Wallaby Phototherapy system is sold to hospitals and durable medical equipment companies at $3000 per unit. In addition, visiting nurses rent the product at $100 per day per infant treatment with the average length of treatment about 3-4 days.
Insurance
companies under the major medical portion of the coverage reimburse the treatment.Slide9
Is like these other products
Bililights
and overhead lamps from Ohmeda, Olympic Medical, and AirShields. Slide10
But is special because
Babies
no longer need to have their eyes masked or be monitored for insensible water loss or fluctuations in body temperature because the fiberoptic light does not create any heat. Treatment is continuous and consistent with higher compliance by caregivers and parents thereby reducing the length of time to resolve the medical condition. Slide11
It will succeed because
Physicians
can safely treat newborn jaundice in the home and the hospital. The
Wallaby Phototherapy System reduces the cost of care tenfold from $1,000 per day to $100 per day. Moms and babies can be discharged and go home together. Slide12
Build Your Elevator Pitch
- Product
Name:
- Product
Slogan:
- What it does:
- Serves
this customer(s):- Solves
this problem:
- Makes
money by:
- Is
like these other products:
- But
is special because:
- It
will succeed because: