1472137 - PowerPoint Presentation

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2016

NAACP Civic Engagement Program “Our Votes Matter”

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Today’s Webinar

*Introduction of the civic engagement (CE) team

*An overview of the CE strategy*Review of the services provided by HQ*Best Practices for voter registration *Data Entry - “how to” input your voter registration forms into the VAN

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2016 NAACP Civic Engagement Team

Peter Williams, Exec. VP for ProgramsCharles Snow, Senior Consultant for CESterling Henry, Deputy Consultant for CEGetachew Kassa, Manager, Voting

Rights Initiative

Jonathan McKinney, Region 7 Field DirectorSlide4

Peter Williams

is a management consultant who has served as: President and CEO of a Community Housing Corporation; VP, School of Cont. Ed and Community Programs for

Medgar Evers College; Dep. Advocate for Policy and Research, for the City of New York; Dir. of Housing for the Urban League, Legislative aide to a Congressman and 1st VP of the Brooklyn, NY branch of the NAACP.4Slide5

Charles Snow

is a national Political Operative who is a former Director of 2 Democratic State Party’s,

a Presidential Advanceman, a Deputy Chief of Staff to a US Senator, a Personal Assistant to a Mayor, a Project Manager for the Atlanta Olympic Games, a Consultant to many campaigns and a Board Member to an I/T Non-Profit. 5Slide6

Sterling Henry is a registered

lobbyist

& a former NAACP staffer at the Washington Bureau.Sterling has worked on 4 national campaigns and more than a dozen state & local campaigns. He was also the Deputy Director of the WHI on HBCU’s during the Clinton Administration.

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Getachew Kassa

manages the Voting Rights Department where he directs partnerships between the NAACP and national and state partners to increase democracy by protecting and enhancing voting rights. 

 Formerly, Getachew worked at Generational Alliance, a coalition of 22 national youth organizations, where he worked on electoral organizing and training. Prior to that he worked at the United States Student Association as Legislative Director, representing the interest of millions of college students to Congress and the Department of Education during the Obama Administration.  

Getachew is a graduate of the University of Oregon, where he studied Political Science.

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Jonathan McKinney is currently the NAACP- Region 7 Field Director, former NAACP- Region 3 Field Organizer. Before coming to the NAACP Jonathan was a Campaign Staffer with the Obama/Biden Campaign.

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Sterling and Getachew will manage the

Civic

Engagement Desk System.The “CE Desk” will be the central point of contact to help troubleshoot issues and find solutions for anyone involved with the NAACP Civic Engagement program.Slide10

Such as:

*Technical Assistance on the use of the VAN

*Take request for CE material and resources that the national office will be providing.*Gather reports and disseminate information regarding operational status of activities on the ground;Slide11

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*Provide information about our MOU partners’ local point of contact.

*Assist MOU partners who may be out of state volunteers wanting to help a local NAACP CE effort. *And basically keep everybody informed and on the same page regarding all of the CE activities.Slide12

The CE desk will be available via

phone, e-mail and text and they’re contact information is listed on the last slide of this presentation.Slide13

The 2016 NAACP Civic Engagement

Program is a national Voter Registration,

Education & Get Out The Vote Effort.Slide14

And the 2016 NAACP

“Fighting for Democracy" plan contains some goals &challenges

that provides exciting

opportunities

for the association.

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1. Expand the electorate by registering 300,000 new African American voters throughout the US.Slide16

This effort has been on going since 2015 and we are currently on course to reach our goal of 300K

new African American voters.Slide17

2. Initiate a GOTV effort that helps us match the 2012 historic turnout numbers of President Obama’s re-election.

We’ll launch this program soon after our convention around August 1

st.Slide18

3. Our

Strategy

is to: Target the states that have at least a 100k AA registered votersChoose the ones with a 55% turnout rate Then micro target them onto a precinct level ID the 20 to 30 marginal

to low turnout

p

recincts

Work those that are within the

35% to 15% range.

Lastly, increase the turnout of these precinct’s by 10%.Slide19

Our own President Brooks refers to these precincts as:

“Fruit at the top of Tree”Slide20

Did you know???

Within each of our targeted states there are at

least 40 (some as many as 50) marginal African American precincts. And, on average, in the US there’s about 1,100 registered voters per precinct. Slide21

Why reach for the

“Fruit at the top of the Tree”?Slide22

For 5 simple reasons!Slide23

1

st

The national and state based political campaigns will be focusing on their ID’d voters and high turn-out precincts. Slide24

2

nd

Therefore, the NAACP should focus on those “marginal” turnout precincts that arehard to reach and are traditionally difficult to motivate for civic engagement activity. Slide25

Primarily because in coalition with our MOU

Partners

, the Faith Based community and other progressives….few other organizations are better suited to lead this effort and reach those communities than the NAACP!Slide26

3

rd

Considering how close this presidential and many other elections are projected to be, the NAACP’s focus on these marginal to low turnout precincts, will make the NAACP and our MOU Partners- - - A Difference Maker in 2016! Slide27

A true “value-added” to the nation’s effort

to

produce a candidate who will make a positive difference in the lives of our people locally and nationally.Slide28

4

th Increasing turn out in those Marginal Precincts will have a positive impact on Down Ballot races, which can greatly impact ‘Voting Rights’ policy coming

out of your State Legislatures.Slide29

5

th

& Lastly……Slide30

In the words of President Kennedy, - - -

“We do this not because it is easy, but because it is

hard!” ANDIf the NAACP will not commit to assisting the hard to reach than who will???Slide31

SERVICES From the National Office

Assistance in Targeting

Review and Consultation on your State CE PlansVAN Assistance via webinars and training videosLiaison with MOU Partners

3 to 5 Mailings into Targeted Precincts

4 Calls to Voters in Targeted Precincts (Ro-Bo’s)Slide32

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SERVICES From the National Office

*Social Media Outreachtexting to our Cell Phone liste-mails blast

twitter

, etc.

*

Public Service Announcements

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Services From the National Office

Coordination of Celebrity

Walks Tour in targeted precinctsSlide34

How do we get there? VOTER CONTACT!Slide35

NAACP field organizers, members and volunteers

will participate in a highly effective and proven

Voter Contact Programconsisting of a meaningful message, repeated 7 to 11 times, comprised of phone calls, door knocks,

direct

mail, lit drops,

visibility,

social

media

, etc.,

to

motivate those voters to GOTV

!Slide36

NAACP

Field Organizers will:Slide37

*Door to Door Canvass - urging people to Early Vote

*Transportation - provided to those who request it

*NAACP Literature - dropped or mailed to targeted votersSlide38

*Use NAACP Sponsored

Sound Trucks - in our targeted precincts *Early Vote operations including GOTV Messaging

*Election Day Operations

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*Social Media

texting, e-mails, twitter, etc. *Phone Calls – local and out of town phone banks using utilizing the Virtual Phone Bank (VPB) and Predictive Dialer tools

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*

Walks of targeted precincts with CelebritiesSlide41

NAACP Memorandum of Understanding Partners

Who are these MOU Partners?

How can they and others help?Slide42

"The Divine Nine."Slide43

We are goin

We are going to ask each of

"The Divine Nine“ members to make 150,000 calls to

voters between August 15 & Election DaySlide44

Recruit their volunteers for the following:

From

August to Election Day travel to target states- - 1. assist with door to door GOTV Canvassing

2. assist with

Early V

ote

drives

3. assist with VAN data management

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MOU volunteers will:

*Assist with door to door voter

GOTV canvasses *Write a letter/email or text voters in targeted precincts urging them to early vote and GOTVSlide46

*Organize phone banks to the targeted precincts

*Sponsor a NAACP mailing to targeted precinctsSlide47

Civic Engagement Website

The updated NAACP website will feature a new

Civic Engagement tab with lots of information & resources to help civic engagement organizers and volunteers. Slide48

The CE Tab will include:

*Phone numbers and email addresses of Key

Staff*National Online Voter Registration Application*Civic Engagement 2016 Tool kit*CE Training Videos on several different subjects

*VAN Technical Webinars and

Guide

*2016 State Voter GuidesSlide49

The CE Tab will include:

*Local MOU partners information

*Updates & Reminders*Toll Free Hot Line Number *Outline of critical Election Protection issues Slide50

President Brooks’

America’s Journey for Votes

Travel to targeted and non-targeted states to promote Civic Engagement action and motivate folks to GOTV!Slide51

Best Practices for voter registrationSlide52

data entry of your voter registration formsSlide53

Civic

Engagement “Desk”

CONTACTS Sterling Henry, Jr. Deputy Consultant for Civic Engagement Office: 202-463-2940 Cell: 202-460-2439henrynaacp@gmail.com Getachew Kassa, Manager, Voting Rights Initiative

Office: 202-463-2940 Cell: 202-815-1417

gkassa@naacpnet.orgSlide54

Civic Engagement Team CONTACTS

Charles Snow, Senior Consultant for Civic Engagement Office: 202-463-2940 E-mail:

snownaacp@gmail.comJonathan McKinney, Regional Field Director Office: 410-580-5133 Cell: 313-850-9553

E-mail:

jmckinney@naacpnet.org

Peter Williams, Executive VP for Programs

Office: 410-580-5130 E-mail:

pwilliams@naacpnet.orgSlide55

Questions?