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ICON Firecrest for ICON


23FINALISS31Investigator Portal31McCann Echo and Galderma for Epiduo Gel Sphere iPad Experience31McCann Echo and Galderma for Soolantra Tough Topical digital animation video31Neon and Janssen Pharmace

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Document on Subject : "ICON Firecrest for ICON"— Transcript:

1 23 FINALI S S  ICON Firecrest for I
23 FINALI S S  ICON Firecrest for ICON Investigator Portal  McCann Echo and Galderma for Epiduo Gel Sphere iPad Experience  McCann Echo and Galderma for Soolantra Tough Topical digital animation video  Neon and Janssen Pharmaceuticals for INVOKANA/INVOKAMET Touchscreen Convention Experience  THREAD and Ormco Corporation for e Great Debate—Ormco Custom Product Launch The CementBloc is the most awarded health and wellness communications company in the United States, employ - ing more than 175 employees in its New York oces. The CementBloc oers full- service multichannel capa - bilities across HCP, patient and payer audiences and is the founding partner of Indigenus, a global network of award-winning indepen - dent healthcare agencies. Healthcare Marketing BE S DIGITAL INITIATIVE FOR H E TC RE P OFE $ IONALS Any digital initiatives targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and interactive sales training for reps. //Sponsored by The CementBloc GOLD Soolantra Tough Topical Digital Animation Video Agency: McCann Echo Client: Galderma Judges loved this impactful campaign for Galderma’s new rosacea treatment Soolantra. “Great stopping power and relationship to the key product benet,” said one judge. “Eective, cost-eective and graphically pleasing,” a second judge noted. e inspired creative illustrates the product’s superior ecacy through animations of rosacea lesions and Soolantra cream. Lesions are fat red faces with bulging eyes and pointy noses. Soolantra is a much larger, bright white, chiseled, superhero-esque face. A video used across channels opens with, “Finally, a topical treat- ment that puts rosacea in its place ...” e follow- ing se - quence opens with “In a world where millions of faces are defenseless, rosacea has little to fear. Until now.” en the superhero Soolantra moves in on a squealing lesion. Variations on the con - cept are nicely executed across other mediums. “e creative is strong, particularly the execution,” a third judge said. “e overall experiential aspect was thorough and had strong impact.” After eight weeks in the US market, Soolantra reached 6.2% market share of the overall topical rosacea market (9.7% share in the dermatology segment alone). An early postlaunch physician survey revealed 60% brand awareness. e agency also report - ed a steady increase in prescriptions (averaging nearly 5,000 weekly at submission time) and that total revenue was tracking above forecast. SILVER ICON Investigator Portal Client: ICON Firecrest e ICON Investigator Por - tal provides unprecedented over, global portfolios of clinical trials. development app, a virtual exhibit, eos and much more drove use in 1,000+ studies in 70+ countries; 250,000+ users; and 80,000+ monthly log-ins. Judges lauded the eort as comprehensive, well developed and very eective.