Global Marketing Contemporary Theory, Practice,

Transcript:Global Marketing Contemporary Theory, Practice,:
Global Marketing Contemporary Theory, Practice, and Cases By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli Chapter 16 Defining Ethics and Corporate Social Responsibility in the International Marketplace Learning Objectives After reading this chapter you should be able to: Understand the ethics of doing business abroad. Differentiate between the law and ethics. Determine whether there are universal ethical standards. Argue whether an MNC can be an ethical citizen. Determine what is the social responsibility of an MNC. Argue whether a company can afford not to be ethical. The Cost of Doing Bad Business Bribery and corruption on a global scale are activities that cannot be ignored Companies and individuals risk the chance of being caught and subjected to investigation, bad public relations, and if convicted, fines and even imprisonment. There are many examples… of firms and individuals being fined for illegal payments of fines being levied for lacking proper safeguards against such practices Regulatory agencies at the country level monitor bribery and corruption behavior on the part of companies and individuals Governments and multinational organizations (United Nations, the International Monetary Fund, etc.) monitor such activities. Companies have to monitor themselves Countries and the Prevalence of Bribery Source: Adapted from the Transparency International, Global Corruption Barometer, 2013. Main Reasons for Bribery: Why and Who “to speed things up” “it was the only way to obtain a service” “as a gift, or to express gratitude” “to get a cheaper service” Political parties are considered the most corrupt institution, followed by the police and the judiciary. Globally, religious institutions are seen as least corrupt. The Cost of Corruption The cost of corruption equals more than five percent of global GDP ($2.6 trillion) according to the World Economic Forum and the World Bank Costs may include: paying fines and penalties lost business reputational damage organizational turmoil Some of these costs may be offset by the creation of firm value through corruption: it was found that a $1 bribe payment creates $11 firm value Bribery and Corruption Are Not the Only Problems That Managers Face in a Global World Dishonesty Fraud Occupational health Safety Environmental concerns Industrial espionage Managers of Global Corporations Must Have Answers to Questions Like These If ethical mores differ from society to society, what rules do you follow? How do we do business with integrity in countries where bribery and corruption are widespread? How can we develop ethical norms that