IUC, Dubrovnik SOCIAL POWER Post Graduate

Transcript:IUC, Dubrovnik SOCIAL POWER Post Graduate:
IUC, Dubrovnik SOCIAL POWER Post Graduate Certificate Course M.Djurovic Social Power, Social Responsibility and Science (Knowledge as power) October 31-November 2, 2016 The essence of social power should be a capacity to produce effects through another self. The social power of a person or business often results in it being copied by others, and such power can typically be credited to the level of the skill, knowledge, information or fame that they possess in a desirable area of expertise. The source of social power is people. It is from people’s aspiration, energy, and capacities that society derives its power. When individual capacity is organized and channeled through a system, it becomes social power. In this way, society is a huge reservoir of all our energies, skills, capacities, knowledge, intelligence and aspirations. Power is fundamentally relative – it depends on the specific understandings, recognition of a quality in which one would motivate others to change in the way he intends. French and Raven (1) and later Feldman argue that there are six significant categories of such qualities, while not excluding other minor categories. Reward Power, Coercive Power, Referent Power, Legitimate Power, Expert Power and Informational Power Reward Power Reward Power is the ability to give rewards when others comply with your wishes. Coercive Power Coercive Power is the opposite of Reward Power. It’s the ability to deliver punishments. Referent Power Referent Power is when somebody wants to be like you. You are their reference model. Legitimate Power Legitimate Power is power that comes from a position or role. Expert Power "Knowledge is power." Expert Power is where expertise or knowledge is the source of power. Informational Power Informational Power is the most transitory type of power. Once you give your information away, you give your power away. The social power is directly related to social responsibility. Responsibility is associated equally to individuals or organizations as well as to ethics. Scientists are often perceived as having a special power and authority. Thus, one of the most important power today is science and technology. Social responsibility is an idea that has been of concern to mankind for many years . Over the last few decades it has become of increasing importance to the business world, named corporate social responsibility. The social power of social responsibility relays on ethics which suggests that an organization or individual has an obligation to act for the benefit