“Putting Consumers to Work: ‘Co-creation’ and New
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“Putting Consumers to Work: ‘Co-creation’ and New

Author : marina-yarberry | Published Date : 2025-05-29

Description: Putting Consumers to Work: Co-creation and New Marketing Govern-mentality Date of Publication: July 2008 Journal: Journal of Consumer Culture Authors: Detlev Zwick: Associate Professor of Marketing, Schulich School of Business, York

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