PDF-[READ]-New Media, Old Media: A History and Theory Reader

New Media Old Media is a comprehensive anthology of original and classic essays that explore the tensions of old and new in digital culture Leading international media scholars and cultural theorists interrogate new media like the Internet digital video and MP3s against the backdrop of earlier media such as television film photography and print The essays provide new benchmarks for evaluating all those claims political social ethical made about the digital age Committed to historical research and to theoretical innovation they suggest that in the light of digital programmability seemingly forgotten moments in the history of the media we glibly call old can be rediscovered and transformed The many topics explored in provocative volume include websites webcams the rise and fall of dotcom mania Internet journalism the open source movement and computer virusesNew Media Old Media is a foundational text for general readers students and scholars of new media across the disciplines It is essential reading for anyone interested in understanding the cultural impact of new media. Early history. Mass culture. Individuals unprotected from propaganda. Propaganda able to move masses, leads to radical action. Media powerful and broad-based, leading to a number of negative social outcomes. The effect of the media. The ability of the media to have a direct influence on society is questionable. Persuading consumers to buy a particular brand of jeans or cornflakes works well for advertisers, but advertising which tries to alter more deep-rooted and complex forms of behaviour such as drug-taking or alcohol consumption has been found to have only a small impact.. Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Limited Effects Theory. Class Dominant Theory. Sponsorship. Culturalist. theory. How the media views the elderly. Women in the media – 1950s America. Limited Effects Theory. This theory argues that people generally choose what to watch based on what they already believe. The media has only a limited influence. However, this ignores the impact that the media has in setting the agendas and creating public interest in particular subjects. MEDIA Regulation. : Theoretical Ideas. THE MEDIA EFFECTS DEBATE. Research Activity:. TASK: Research the following theories relating to the. Media Effects Debate – Feedback next lesson. . Cultivation Theory. Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Hypodermic. /. Bullet . Theory. Add to glossary: . Hypodermic/Bullet Theory – messages are received directly and undiluted by audiences, injected like a hypodermic syringe, or a bullet shot from a gun. Audiences absorb these messages like sponges and are influenced by the messages that are being communicated to them.. History. Established by Joseph . Klapper. (1960). Released a book ‘The Effects of Mass Communication’. Suggested that the media has little power to influence people. Thought it was important to move away from thinking that the media is all powerful in influence. Introduction . Media history and technology . Topics . About history . Historians and their motives . Social histories and critiques of media . About media technology . Four revolutions in mass media . Political and Socio-Economic Environment . Erik Chevrier. January 27. th. , 2016. Instructions for Paper. Chose a media product – message, campaign, blog post, video, movie, song. Perform an analysis of the media product using the theories developed in class. Effects: Theories and Principles . The media had influenced the . audience . in various . perspectives through Dominant Effect Perspectives, Limited Effect Perspectives, Minimal Effect Interface and Modified Limited Effect Perspective. New Media, Old Media is a comprehensive anthology of original and classic essays that explore the tensions of old and new in digital culture. Leading international media scholars and cultural theorists interrogate new media like the Internet, digital video, and MP3s against the backdrop of earlier media such as television, film, photography, and print. The essays provide new benchmarks for evaluating all those claims political, social, ethical, made about the digital age. Committed to historical research and to theoretical innovation, they suggest that in the light of digital programmability, seemingly forgotten moments in the history of the media we glibly call old can be rediscovered and transformed. The many topics explored in provocative volume include websites, webcams, the rise and fall of dotcom mania, Internet journalism, the open source movement, and computer viruses.New Media, Old Media is a foundational text for general readers, students, and scholars of new media across the disciplines. It is essential reading for anyone interested in understanding the cultural impact of new media. ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?. Komunikasi Massa. Program Studi Ilmu Komunikasi. Universitas Pembangunan jaya. Normative Theory of Media and Society. Normative Theory. refer to the ideas of right and responsibility that underlie these expectations of.