PDF-[EBOOK] - Marketing Public Relations: A Marketer\'s Approach to Public Relations and

KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing rather than a communications studies or journalism approach This text recognizes the similarities between PR wordofmouth and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and costeffective tools KEY TOPICS An Introduction to Marketing Public Relations Marketing Public Relations and the Marketing Communications Mix Marketing Public Relations and the Organization it Serves The MPR Framework Objectives Target Connectors Message Measure About the Media NonMedia Connectors and WordofMouth Building a Connectors List The Press Kit and Press Release Selling the Story Social Media Events Experts and Interviews Crisis Management Planning and Measuring MARKET For readers interested in learning the theory and then how to apply it in order to do Marketing Public Relations in the real world. 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