PDF-[EPUB] - Startupland: How Three Guys Risked Everything to Turn an Idea into a Global

The real story of what it takes to risk it all and go for broke Conventional wisdom says most startups need to be in Silicon Valley started by young engineers around a sexy new idea and backed by VC funding But as Mikkel Svane reveals in Startupland the story of founding Zendesk was anything but conventionalFounded in a Copenhagen loft by three thirtysomething friends looking to break free from corporate doldrums Zendesk Inc is now one of the hottest enterprise software companies still rapidly growing with customers in 150 countries But its success was anything but predestined With revealing stories both funny and frank Mikkel shares how he and his friends bravely left secure jobs to start something on their own how he almost went broke several times how they picked up themselves and their families to travel across the world to California and the unknown and how the three friends were miraculously still together for Zendesks IPO and still growing successMuch like Zendesks mission itselfto remove friction barriers and mystery in order to make customer service easier and more approachableStartupland removes some of the myths about startups and startup founders Mikkels advice hardwon through experience often bucks conventional wisdom and entrepreneurial tropes He shares why failure whether fast or slow is awful why a seemingly boring product or idea can be the most exciting why giving back to the community is as important as the bottom line From how to hire right look for people who are not offended by swearing to which personas generate the highest response rates Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth warts and allWhile there are books by consultants who tell you how to build businesses or by entrepreneurs now running billiondollar businesses there are few books from people still in the trenches who acutely remember the difficult daily decisions the thrill and fears of the early days the problems that scale with growing a business and the reason why they all went on the adventure in the first place Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing The book will inspire and empower you to follow your own dream and create your own story. 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