PDF-[EBOOK] - Customers First: Dominate Your Market by Winning Them Over Where It Counts

BJ Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss before we can be experts on product sales or the market we must fi rst be experts on human nature They have a proven track record of building healthy sustainable businesses for some of the best brands in the worldusing the very process outlined in this book BERT JACOBS chief executive optimist The Life is good Company BJ Bueno yet again deftly captures the essence of what is required to build and sustain a great brand If you want to attract and retain highly profi table brand lovers rather than stalk new customers then carefully read this book BJ wisely outlines why this is vital and importantly how to actually do it in todays marketplace DARRYL DC COBBIN president Brand Positioning Doctors and former VP of Marketing 20th Century FoxCustomers First tells the truth I got a shiver up my back reading this book What if my competitors read this and follow BJs advice I dont care what size business you run you could and should do exactly as this book instructs As I was reading I kept thinking of ways to get my customers to tell me how to be better DAVID RATNER owner Daves Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATIONBrand Lovers are the best of your best customers They power HarleyDavidson to the top of the enthusiast motorcycle market theyre the core of Apples dominant position in portable devices and theyre the reason why no other premium grocery chain can take a bite out of Whole Foods market shareCustomers First by top branding strategist BJ Bueno shows how your business will achieve this level of extreme customer loyalty through Brand Modeling the objective and scientific analysis of your organizations performance across a wide range of situations An accurate Brand Model will arm you with hard data to pinpoint and engage your brands most passionate customersand give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists Much more than a summary of who you are and what you do a Brand Model maps your businesss DNA to help you build an unbeatable competitive advantageThrough examples of realworld success storiesamong them IKEA Nike CocaCola apparel upstart The Life is good Company Starbucks and Southwest Airlines and a detailed sample case study that shows effective Brand Modeling practices in action Customers First delivers strategic insights and proven techniques for you to Differentiate your products in ways that are meaningful to your best customersDrive growth by creating brand extensions that are a natural fit with your existing productsSignificantly improve marketing ROI by avoiding customers not interested in your brandVisually and verbally communicate brand values that resonate with your best customersBrand Modeling evolves the current state of marketing to a new level of sophistication In Customers First BJ Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding and pleasing your most valuable ally in the battle for market dominance The Brand LoverBJ BUENO is founder and managing partner of The Cult Branding Company the premiere Brand Modeling and consumer insight research firm He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers. 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