[READ] -  Contemporary Marketing

[READ] - Contemporary Marketing

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Author: Roberson
| Published: 2021-09-17 | 491 Views

CONTEMPORARY MARKETING 17th Edition is the proven premier teaching and learning resource for foundational marketing courses The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers This trusted product continues to grow stronger with each groundbreaking new edition preserving what has made previous editions perennial bestsellers while adding innovative new features and uptodate information on current trends topics research and best practices in this everevolving field

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