Fly Your Ideas 2016 - PowerPoint Presentation

Fly Your Ideas 2016 Fly Your Ideas A passion for aviation and innovation Airbus PR tool kit

Contents Introduction Overview of Fly Your Ideas – the story so farFly Your Ideas 2017 ObjectivesKey messages New challenges Structure of the Fly Your Ideas 2017 edition New website & Facebook pageA global media and campus campaignPlanned activitiesMaking Fly Your Ideas a success in your regionSupport available Visual and demographic assets TimelineKey contactsBackup slidesPage 2

Fly Your Ideas 2016 Introduction fly your ideas

Fly Your Ideas: a biennial global competitionPage 4Airbus Fly Your Ideas is a biennial global competition, organised in partnership with UNESCO, which challenges students to innovate for the future of sustainable aviation. At Airbus, we’re constantly looking for new, better ways to fly and that’s what Fly Your Ideas is all about.

Page 54600+15,000+Airbus Fly Your Ideas: the story so far Competitions in2009, 2011, 2013, 2015 Universitiestaking part Students registered 100+ 70% mix Countries worldwide Male & female, multicultural, multidisciplinary 5 key challenges Top Prizes €30,000 and €15,000 Airbusassessors,mentors & experts A formal partnership with UNESCO 380+ Fly Your Ideas 2015 518 teams across 62 countries

A unique experience for students, at the heart of the aviation industryPage 6Valuable insightinto an exciting global industryEmployability skills teamwork, project management, communicationsApply classroomlearning to real world challengesDevelop ideasdirectly with industry experts

Airbus objectives for Fly Your Ideas 2017Page 7A global competition Real industry challenges World class standard Bringing ideas to life Business & student interaction Diversity

Key messages Page 8Now in its 5th edition, Fly Your Ideas 2017 was launched in June this year. Round 1 runs from 7 September to 25 November 2016 and we’d like as many teams as possible from your region to enter.  The competition is a unique opportunity for students around the world to put their classroom knowledge to the test against real industry challenges.We’re encouraging teams to be as diverse as possible, as we know that diversity is a driver of innovation and performance and want to inspire students from all profiles and backgrounds about our exciting industry.

Fly Your Ideas 2017: 5 industry challenges Page 9 What else could be done with aircraft other than transportation? How can big data be used to improve efficiency of flight operations? How can new processes or layouts ease passenger boarding and disembarking, whilst increasing capacity for luggage? How can artificial intelligence support aircraft design and/or manufacturing? How can manufacturing be disruptively improved to reduce waste and ensure the sustainability of resources? Business Models Flight Operations Design Engineering Manufacturing Passenger Experience

Structure of the Fly Your Ideas 2017 edition: 3 rounds and a final Page 5 Launch Round 1: ideas collection Round 2: ideas development Round 3: final 5 challenges proposed Students sign up Students submit ideas in teams Airbus experts support 50 teams selected Airbus mentors assigned to teams 5 finalist teams Prototypes created 1 winner & 1 runner-up Assessment Assessment June 2016 Sept. 2016 April & May 2017 Jan. 2017

New Fly Your Ideas websitePage 11Key featuresSleek & updated designEasy registration/login process New features from Round 1Expert community – students get to interact with dedicated Airbus Experts for each of the 5 challengesCreate a team – students who have registered get to create their teamRound 1 brief & questionnaire will become available

Fly Your Ideas Facebook pagePage 12Facebook Pagehttp://www.facebook.com/AirbusFlyYourIdeas/ The online community where Fly Your Ideas participants get the chance to interact with each other, find team mates, ask questions and spread the news about this great opportunityLike & share on your local social media networks!

Fly Your Ideas 2016 A Global Media and Campus Campaign fly your ideas

Planned activities Campus communications campaign – a focus on 50+ key target universitiesMailings to previous Fly Your Ideas participantsCommunications via Airbus networks (Engineering, AGUPP, Innovation Catalysts, Environment & HR)Internal communication (Hub)Social media – posts in English, however local language can be provided upon requestLeverage events where Airbus has confirmed presence (e.g. WEEF/GEDC Seoul, Korea, November 2016 – part of Employment Marketing events calendar)Page 14

Target countries for Fly Your Ideas 2017ArgentinaAustraliaBrazilChileChinaColombiaEthiopiaFranceGermanyIndonesiaJapanKenyaMalaysia MexicoRwandaSingaporeSpainUKUSAPage 15

Target Universities / EuropePage 16SpainPolytechnic University of Madrid*Carlos III University of Madrid* University of Seville*Polytechnic University of ValenciaFranceISAE Toulouse*Institut Mines Telecom* Central School of Nantes* HEC School of Management ENAC Toulouse INSA - Toulouse Germany TU Munich* HAW Hamburg* TU Hamburg-Harburg*Berlin University of Technology UKUniversity of Bristol*Cranfield University* The University of Manchester* Imperial College London* University of London - London School of Economics and Political Science * AGUPP unis

Target Universities / AmericasPage 17BrazilUniversity of São PauloFederal Institute of Education, Science and Technology of São Paulo ITA - Technological Institute of Aeronautics Argentina Instituto Tecnológico de Buenos Aires (ITBA)Chile Universidad Técnica Federico Santa María Colombia Universidad de los Andes Mexico Instituto Politécnico Nacional Universidad Aeronáutica en Querétaro Universidad Autónoma de Nuevo León USA Georgia Institute of Technology* University of Alabama* Embry-Riddle Aeronautical University Purdue University Massachusetts Institute of Technology * AGUPP unis

Target Universities / AsiaPage 18China**Tsinghua University*Civil Aviation Flight University of China Civil Aviation University of ChinaBeijing University of Aeronautics and Aviation (Beihang University)Nanjing University of Aeronautics and AviationNorthwest Polytechnical University Harbin Institute of Technology Guangzhou Civil Aviation College Japan The University of Tokyo Keio University Waseda University Kyoto University * AGUPP unis ** managed locally Australia Royal Melbourne Institute of Technology The University of Queensland The University of Sydney Monash University Singapore National University of Singapore* Nanyang Technological University Temasek Polytechnic Indonesia Bandung Institute of Technology Gadjah Mada University Malaysia University of Kuala Lumpur University Putra Malaysia University of Technology Malaysia

Target Universities / AfricaPage 19EthiopiaAddis Ababa UniversityRwandaUniversity of Rwanda KenyaUniversity of Nairobi

Making Fly Your Ideas a success in your regionTargeted media relations adapted to local market Leverage innovation / employability skills / entrepreneurship / university-business relations angles according to local prioritiesLeverage success stories / testimonials from past participants, finalists, mentors, academic mentors from your regionLeverage UNESCO relationship for local third party quote / eventTargeted education outreachOutreach to your local universities where you have existing contacts (in coordination with Employment Marketing where present)Outreach to relevant students associations and networksShare posts and news via local SM channels (if any) and direct traffic to Fly Your Ideas web and Facebook page Page 20

Support availableOne to one briefings on countries or regions organised with the project teamLocal stats for past editions (2009-2015) Contact details of previous finalists and other participants in your region, Airbus people involved, Academic mentors of finalist teams in your regionEducation media outreach (regional & global)In the Fly Your Ideas community on the HUB, a tool kit is available (poster, flyer, leaflet…)Page 21

Visual and demographic assets Page 22Visual assets *FYI infographic – can be found here Credit card flyer – can be found here Poster – can be found hereLeaflet – can be found here Videos from the launch and past editions – watch them on YouTube and herePhoto gallery – will be available on the website from September Demographic assets ** Stats doc of FYI 2009 - 2015 – we can provide detailed info on any country in your region* (see example on following slide) Documents Backgrounder – can be found here Q&A document – can be found here *All the collateral could be provided with a 5mm bleed for printing **Provided that we have had participants in the past from that country

Example of stats available/countryPage 23Round 1 8 Teams entered* 19 Singaporean students** 28 students studying in Singapore*** Universities involved: Temasek Polytechnic National University of Singapore Nanyang Technological UniversityRound 2 1 Team was selected* 4 Singaporean students**4 students studying in Singapore*** Universities involved: Nanyang Technological University Round 3 1 Team was selected* 3 Singaporean students** 4 students studying in Singapore*** Universities involved: Nanyang Technological UniversityFly Your Ideas 2015 in Singapore

Airbus Fly Your Ideas 2016-2017 Timeline7 Sept 2016 - 25 Nov. Campus campaignEngaging students to enter competitionRound 1 Students to submit ideas 5 online expert communities support students Dec 2016Down selection Assessment: 50 teams chosen for Round 2 Jan 2017 Round 2 Round 2 opens in Jan 50 teams start working with Airbus Mentors April 2017 Round 3 Round 3 opens beg. April 5 finalists work onsite with Airbus on prototyping Jury announced March 2017 Down selection Round 2 closes end March Assessment: Selection of 5 finalists May 2017 Final Round 3 closes end May Final event 1 winner & 1 runner up chosen by Jury 31 st May 2016 Launch at Innovation Days Registration opens & challenges announced May 2016 Voting for challenges Internal comms campaign to run for 10 days to vote for challenges (HUB) Page 24 April 2016 Identifying challenges Select themes and engage with key Exec members to generate challenge shortlist

Key contacts Page 25 Where to go for help?General enquiries:Email: uni@airbus-fyi.com PR/Media-related enquiries:Via your Airbus PR networkEmail: press@airbus-fyi.com Petrus Communications Call Laura Alistar on +40735 859 895 (European day-time) Email: laura@petruscommunications.com We’ll reply within the hour if possible + no longer than 24 hours Airbus Fly Your Ideas team Karine Affaton: FYI Project ManagerEmail: karine.affaton@airbus.comOffice: +33 (0) 561181746

Fly Your Ideas 2016 Back-up Slides fly your ideas

Fly Your Ideas 2015: finalists Page 27TEAM Aft Burner Reverse, Northwestern University, ChinaTEAM Bolleboos, City University of London, UKTEAM Retrolley, University of Sao Paolo, BrazilTEAM Multifun, TU Delft, The Netherlands TEAM Birdport, Tokyo University, Japan winners runners-up

Fly Your Ideas 2013: finalists Page 28TEAM Flybrid, Technical University of Milan, ItalyTEAM AVAS, SRM University, IndiaTEAM CLiMA, Royal Melbourne Institute of Technology, AustraliaTEAM Levar, University of São Paulo, Brazil TEAM Embarker , University Putra Malaysia, Malaysia winners runners-up

Fly Your Ideas 2011: finalists Page 29TEAM SSE, Stockholm School of Economics, SwedenTEAM Msia on Mars, University Kuala Lumpur, MalaysiaTEAM Condor, Universidad Técnica Federico Santa María, ChileTEAM Wings of Phoenix, Nanjing University of Aeronautics & Astronautics, China TEAM O3, Indian Institute of Technology, India winners runners-up

Fly Your Ideas 2009: finalists Page 30TEAM Big Bang, Polytechnic University of Valencia, SpainTEAM Stanford ADG, Stanford University, USATEAM Solaire Voyager, National University of Singapore, SingaporeTEAM COz, University of Queensland, Australia TEAM KOMETA BRNO, Brno University of Technology, Czech Republic winners runners-up