PDF-Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing

Now in its fifth edition the hugely popular Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing is fully updated keeping you in line with the changes in this dynamic and exciting field and helping you create effective and uptodate customercentric digital marketing plansA practical guide to creating and executing digital marketing plans it combines established approaches to marketing planning with the creative use of new digital models and digital tools It is designed to support both marketers and digital marketers and students of business or marketing who want a thorough yet practical grounding in digital marketingWritten by two highly experienced digital marketing consultants the book shows you how toDraw up an outline digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customerdriven digital marketingReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple Facebook Google and TwitterThis new edition seamlessly integrates the latest changes in social media technology including expanded coverage of mobile technology demonstrating how these new ways to reach customers can be integrated into your marketing plans It also includes new sections on data analytics clearly demonstrating how marketers can leverage data to their advantageOffering a highly structured and accessible guide to a critical and farreaching subject Digital Marketing Excellence Fifth Edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. 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