Presentations text content in BASKET FREEZE MODEL
Slide1
BASKET FREEZE MODEL
Share of sales hasn’t been taken away from other types, as voucher sites tend to overwrite each other (50-60% on average for
key publishers on programme)Conversion rate however has dropped considerablyContent sites also increased their share by over 200% during the same period
A furniture client implemented a basket freeze model to prevent customers abandoning the checkout process at the last minute in search of a voucher code.
SCENARIO 1
SET UP
SCENARIO 2
The
implementation and tracking set up were all handled by a third
party company who ensure that the correct information of the ‘winning’ affiliate is passed on correctly in the tracking while the basket is ‘frozen’ for 30 minutes after landing on the merchant’s website*
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A customer from a content site abandons the check out and adds a code from a voucher site to the basket and completes purchase. Pre-basket freeze the commission would have been attributed to voucher site as the last click affiliate referrer With the basket freeze model in place the sale still gets attributed to the content site
A customer from a voucher site, but abandons the check out and completes purchase after having visited a cashback site.The sale gets attributed to the cashback site as the last click affiliate referrer regardless of the basket freeze model being in place.
RESULTS
* The basket freeze excludes cashback sites, however works across all other channels as well
BASKET FREEZE MODEL
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