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Advertising and IMC Media Planning What are the steps in the media planning process What is the difference between reach and frequency How do you determine a media mix What role does cost play in selecting media. 15.. 1. The Transportation Problem. A common problem in logistics is how to transport goods from a set of sources (e.g., plants, warehouses, etc.) to a set of destinations (e.g., warehouses, customers, etc.) at the minimum possible cost.. McGraw-Hill/Irwin. © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Business Ethics. This chapter:. Sets forth basic sources of ethical values.. Discusses how corporations manage ethics and try to elevate behavior.. Corporate Social . Responsibility. This chapter:. Defines the idea of corporate social responsibility and explains how it has expanded in meaning and practice over time.. Explains more about how corporations carry out their social responsibilities.. Consumerism. This chapter:. Defines and discusses the idea of consumerism.. Describes the protective shield of statutes, regulations, and consumer law that has risen to protect consumers since Harvey Wiley’s era.. Multinational Corporations. Defines the multinational corporation (MNC).. Examines the . use of foreign direct investment by multinational corporations.. Describes how various types of codes are used to guide corporate behavior.. Corporate Governance. This chapter:. Discusses options backdating, just one type of recent corporate scandals related to corporate governance.. Discusses corporate governance; how boards of directors are structured, their duties, and reforms; and issues associated with executive compensation.. The End of Empire. *. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.. Globalization towards peace. 2014 Nobel Peace Prize. Decolonization in Asia. ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.. From highest to lowest, the racial caste’s in Spain’s colonies were:. Creoles, mestizos, & natives. Peninsulares. , mestizos, & creoles. Peninsulares. , creoles, slaves, & mestizos. Peninsulares. .. Chapter 07. Lecture Outline. 2. 7.1 Overview of Linkage. Definition of genetic linkage. How linkage affects the outcome of crosses. 3. Copyright ©The McGraw-Hill Companies, Inc. Permission required for reproduction or display. .. Chapter 05. Lecture Outline. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. .. 2. 5.1 Overview of Simple . Note. : There was only one class lecture on Chapter 11 (Motives). These are textbook only slides that summarize key points from that motives chapter. . Introduction. Motivational psychologists ask, . 3M Post-It Flag Highlighter and Pen. HOW DO COLLEGE STUDENTS STUDY?. A NEW PRODUCT CHALLENGE FOR 3M!. 1-. 2. HOW DO COLLEGE STUDENTS STUDY?. DISCOVERING STUDENT STUDYING NEEDS. 3M Post-it. ®. Notes or. From Slavery to Freedom. 9. th. ed.. The Path to Disfranchisement. Preventing Black Voting Legally. Rise of the Conservative Democrats; sought a probusiness climate of order and stability. Used a variety of means to prevent the black vote. Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.. *See separate . Image PowerPoint. slides for all figures and tables pre-inserted into PowerPoint without notes..