PPT-Source: Nielsen Total Audience Report,

1Q17 TV includes timeshifted TV C inema d ata from Nielsen NCAR 317 Cinemas Reach Is Unquestionable Cinema Reaches Key Advertiser Target Consumers Source Nielsen Total Audience Report 1Q17 TV includes . Viewer . vs. a TV Viewer. How are they different?. Ondemand. Small but perfectly formed high value viewer. TV . The bulk of the audience, wider demographic profile. Ondemand. Female, higher income, younger, European & Metro. Myths and Realities. . Nick Lake. The Nielsen Company. NABI Board Meeting. July 29, 2010. Page . 2. The Economy Is a Bit Like This –. Can’t Make Up its Mind. Page . 3. The News Is Inconsistent – Not All Good and Not All Bad. timeshifted. TV; cinema= moviegoers 8/16. Cinema’s Reach Is Unquestionable. Total Audience:. KELLY ABCARIAN SVP PRODUCT LEADERSHIP. Driving toward a connected TOTAL AUDIENCE SOLUTION for the industry. TOTAL AUDIENCE solves a clear industry need. Example of a Broadcast Drama at Telecast/Episode Level: September 2015. Overall, . Millennials. Are Spending Less Time On . Internet on Their Computers. Older Hispanic Usage. Up Considerably. . Source: Nielsen . Total Audience report 1Q15. In Particular, . Video Usage on Computer. Nielsen Perishables Group . What global trends mean for the future of the protein industry. agenda. Consumer and economic trends. U.S. demographic shifts. Evolving shopper behaviors. Promoting for maximum impact with consumers. An Average Hispanic Consumer Spends Half of Their Total Media Time . With The Television. . Hispanic P2 Weekly Time Spent (HRS:MIN). . Source: Nielsen . Total Audience report 1Q15. In Spite Of Growth In Time-shifted Viewing, Majority . 1. Source: Nielsen Total Audience Report, Q1’16; based on cross-platform homes ranked by in-home streaming behavior. 1/1/16-3/31/16 via Nielsen NPOWER/Cross-Platform Homes Panel for P2 . Streaming based on home PC only. Chart based on “average daily minutes”. Day in Selected Activities. , Reflects P15 ; comScore Media Metrix Multi-Platform Data, Desktop 2 , Mobile 18 , July 2017, Average minutes per visitor- note mobile video is not included in comScore data. Carman Allison - VP Consumer Insights, Nielsen. @CarmAllison. how to take a bite out of Canada’s snacking demand. Meet your presenter. Carman Allison. VP Consumer Insights. Nielsen. JOIN TODAY’S CONVERSATION. Mark to add his upfront section as well as list of panel members. Eat More. Fresh. Natural Living / The way things were meant. Against artificial ingredients. Reduce sugars. Reduce Waste. $1500 / HH. James . Russo SVP, Global Consumer . Insights. October, 2014. WHAT’S IN STORE. Source: The Conference Board; . Nielsen supplied . data as . of . February 2011. 25. 86. 2002. 2003. 2004. 2005. 2006. Todd Hale. April 27, 2017. U.S. Current state. Retail landscape & performance. Total store gains less than spectacular. U.S. All Departments. UPC-coded items. Dollar Trend. 1.7. 2.3. 2.6. 0.4. & 1960’s. 1970’s. & 1980’s. 1990’s - 2005 . Black & White TV. First Satellite Broadcast. Rise of Cable TV. MORE ADVERTISER-SUPPORTED NETWORKS. VIDEO GAMES. 2006 - Present. DIGITAL AND INTERNET REVOLUTION.