Creating Amazing Sales Results Through Your Most Important Puzzle Piece Jon Hoffenberg wwwYellowTelescopecom Coordinator Adviser Salesperson History Illegal to Advertise History Taboo to Advertise ID: 589592
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The Evolution of the Patient Coordinator Creating Amazing Sales Results Through Your Most Important Puzzle PieceJon Hoffenbergwww.YellowTelescope.com
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Coordinator * Adviser * SalespersonHistory – Illegal to AdvertiseHistory – Taboo to AdvertiseHistory – Taboo to SellHistory – Taboo to Sell OpenlyToday – You Better SellAligns with the titles we give – Coordinator, Concierge, Advisor, Adviser, SalespersonSlide3
What Should My Coordinator Do?Sell – Sell – Sell – 60-80% In-Office Close RatioCompute – Absolutely Tenacious on the ComputerDial – Own the Phone – Love the Phone – 90% of the sale is made here!Deliver Results – at least $1.5 Million/YearSlide4
What Shouldn’t My Coordinator Do?Paperwork – Delegate, Delegate, DelegateManageEventsMailings and Email BlastsMarketing*** Exception: Hybrid Managers Must PrioritizeSlide5
How Do I Find a Coordinator Like This?That is a different speech but:Come talk to meYou may have her/him – just provide trainingSpend $$$ - A+ Ads, A+ SourcesHire for sales talent and experience, not industry experienceListen to and read talks and articles – podcasts, windshield timeSlide6
Pitfalls – Misdemeanors of MgmtDon’t forget there is business on the tableDon’t invest in web or marketing before training your peopleDon’t make assumptions, run actual statsDon’t take clichés and limiting beliefs as fact:“Service” Oriented is different than “Sales” oriented“Aging-Face patients take more time to decide”“We need weekend hours for people who work”“He is a used car salesman”Slide7
The FutureSalesSales ProfessionalsWe are already surrounded by salesPhone and Email CommunicationDecisions Made VirtuallyPride in Sales and Marketing – Educate and become the expert:NewslettersPodcastsTraining Seminars like thisInvest – This is your professionSlide8
The Evolution of the Patient Coordinator Creating Amazing Sales Results Through Your Most Important Puzzle PieceJon Hoffenbergwww.YellowTelescope.com