Consuming Wannabes Towards an Understanding of Relationship Formation Between Consumption - PowerPoint Presentation

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Uploaded On 2018-09-25

Consuming Wannabes Towards an Understanding of Relationship Formation Between Consumption - PPT Presentation

Marie Agnès Parmentier HEC Montréal Eileen Fischer York University Consumption Communities and Brands Collectives of consumers who come together based on a common interest for a consumption object practice or brand ID: 679172

consumers brands consumption person brands consumers person consumption 2006 relationships brand relationship communities community celebrities research 2001 2007 formation

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