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Less clicks, Less clicks,

Less clicks, - PowerPoint Presentation

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Uploaded On 2015-11-06

Less clicks, - PPT Presentation

more buys Snap Checkout Overview Drive inthemoment transactions with a checkout cart designed for impulse purchases amp fast payments By offering and selling ONLY one item Snap Checkout does one thing and does it well ID: 184596

clicks snap checkout

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Slide1

Less clicks, more buys

Snap Checkout™ OverviewSlide2

Drive in-the-moment transactions with a checkout cart designed for impulse purchases & fast payments. By offering and selling ONLY one item, Snap Checkout™ does one thing and does it well.It completes the funnel with less clicks, resulting in more buys.Introduction

Snap Checkout

™Slide3

What are some Use Cases for Snap Checkout™?IntroductionDirect Mail

Televised Offers

Web & Social Media Ads

Product Stuffers

Bill Payment RemindersSlide4

“It seems that perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” – Antoine de Saint ExupérySlide5

Introduction66%Of the smart phone and tablet owners that have attempted to make a purchase on their devicefailed to complete the transaction due to obstacles encountered during checkout.

Source:

Jumio

2013 Mobile Consumer InsightsSlide6

Introductionsaid they failed to complete a purchase because the checkout process took too long.Source: Jumio 2013 Mobile Consumer Insights

Nearly halfSlide7

The problem isn’t the consumer, it’s the processSlide8

The Checkout ProcessCall to actionOffer landing pageCustomer informationShipping informationBilling informationSelect payment methodPayment informationConfirmation

Finish

Less Clicks, More Buys

Identify the customer & payment information in one stepSlide9

The Six Fundamentals of Snap Checkout™Device AgnosticLightweight & FastSimple & Distraction FreeReinforces Throughout

Stresses Urgency

Test, test, test…

Less Clicks, More Buys

Snap Checkout can run multiple offers simultaneously, we help you find what works and make it better, we never accept the baselineSlide10

Who are Snap Checkout’s Pre-launch Partners?Less Clicks, More BuysSlide11

What Channels can Snap Checkout™ Support?Less Clicks, More BuysMobile Campaigns

More targeted

Social Media AdvertisingSlide12

What is Snap Checkout™ Built on?Snap Checkout™ uses a specialized version of GoMo Market™, specifically engineered for simultaneous offers, multiple channeled access, and lightning fast speed.Less Clicks, More Buys

Click here for platform overviewSlide13

What are some ways to Drive Customers to Snap Checkout™?Less Clicks, More Buys

It’s easy and secure to order from your phone

Scan

Tap

Text

Renew

to

51684

Personalized Direct Mail

Targeted Text MessagesSlide14

What do Customers See?Less Clicks, More BuysSlide15

Snap Checkout in ActionLess Clicks, More BuysScanVisit

https://mastercard.gold-mobile.com/Slide16

The First Instance of Snap Checkout™Less Clicks, More BuysSlide17

What does it all mean?Slide18

Features your customers may not notice, but your funnel will with Snap Checkout™Unbelievably fast – loads in less than half a secondHuman-first design – distraction free & usability tested Web-based – no app to downloadPersonalized call to action – auto filled information

MasterPass

built-in – trusted brand & peace of mind

Multiple payment options –

gives customers choices

Less Clicks, More BuysSlide19

What Snap Checkout™ brings to your marketing effortsCloud-based and is easy to useBuilt-in mobile marketing toolsManage multiple offers at onceComparative reports for split testingPlugs into existing customer databases

Payment processor options

MasterPass

, PayPal, and Google Wallet ready

Less Clicks, More BuysSlide20

How Much Does it Cost?Less Clicks, More BuysSlide21

Planning Next StepsLess Clicks, More BuysSlide22

Let’s Get Startedwith Snap Checkout™Slide23

Snap Checkout™ Use CasesSlide24

The Problem:Brian receives an offer to renew his magazine subscription by sending in a subscription renewal card and a check. His checkbook is somewhere in the den and he’s out of stamps. He says he’ll get to it later, but ends up missing the deal.Our Solution:Brian receives an offer to renew his magazine subscription. On the offer is a call to action which enables him to scan a QR code to go directly to checkout. He renews his subscription in under 5 minutes.

Direct

Mail – Subscriptions

Complete Solutions

Go BackSlide25

The Problem:Susan is at home watching TV she sees a limited time offer for a blender that she has to have. She calls the 800 number and waits on hold for 10 minutes. She gets distracted by the dog barking and realizes that he needs to go out. She hangs up.Our Solution:Susan sees a limited time offer for a blender. The TV says there’s a special offer if she texts-in to purchase. She does and gets a message with a link offering 2 for the price of 1. She clicks the link and the offer is reinforced, stressing the limited quantity. She completes the purchase in under 5 minutes.

Printed &

Televised Offers

Complete Solutions

Go BackSlide26

The Problem:Jack is visiting a website. He sees a banner ad for cupcakes from his girlfriend’s favorite bakery sponsored by his credit card company. He clicks on the ad and is transported to a landing page site where each page asks him for more and more information. He abandons his cart and goes to a different site.Our Solution:Jack is visiting a website and sees the same banner ad sponsored by his credit card company. He’s able to purchase the cupcakes without leaving the website. He felt secure while doing it thanks to

MasterPass

and

i

t took him less than 60 seconds to buy.

Social Media & Web Ads

Complete Solutions

Go BackSlide27

The Problem:Simone has just bought a new computer. The sales rep tried to sell Simone an extended warranty, but Simone wanted to come back later to get the warranty. She forgets about the extended warranty’s benefits and doesn’t come back.Our Solution:Simone bought the computer and heard the sales rep’s pitch, but remains unconvinced. She goes home, opens the computer, and finds a card explaining the extended warranty’s benefits in a different light. She’s able to act on her impulse and buy the warranty immediately.

Product

Warranties and Add-ons

Complete Solutions

Go BackSlide28

The Problem:Amy receives this month’s bill for her car insurance. On the due date she writes a check and sends it in the mail. Her payment arrives 5 days late. Her insurance company already called her to remind her; she doesn’t feel like her insurance company believes her.Our Solution:Amy is signed up for automatic bill reminders from her insurance company. Each month she’s texted a reminder with a link to pay instantly. She usually pays with her MasterCard, so its already stored for her. It takes her one minute to pay her bill. She pays every month, on time.

Bill Pay & Insurance Premiums

Complete Solutions

Go BackSlide29

GoMo Platform ArchitectureAppendix

= Exists

= Future

User Dashboard

API Interfaces

Client User Admin

Client Backend Systems

Forms/Survey tool

GoMo

Service Bus (Internal API)

Workflow

Payments and financial management

Messaging (secure)

SMS

Email

App push

Voice

KEY:

J2EE Architecture

Subscriber import

Rewards

GoMo

Campaign

Coupons

Ensemble

Voting

Diary cards

Regimens

Sweepstakes

Group text messaging

Group email messaging

GoMo

Chat

1:1 and 1:many

Two-way secure chat

Two-way SMS chat

Message expiration

Intelligent routing

Message templates

GoMo

Market

Rewards management

Mobile app commerce

Mobile web commerce

Snap Checkout™

Store

management

Wallet

Management

Shared Services & Transport

Middleware

Application

Wireless Carriers & ISPs

MySQL Redundant Databases

Secure Storage

Hosting

Separate MySQL Reporting Database

International

Database

Search

Personalization Variables

Reporting and analytics

Video, image, & audio upload

Scheduling

Authentication & ACL

Social media integration

Go Back