more buys Snap Checkout Overview Drive inthemoment transactions with a checkout cart designed for impulse purchases amp fast payments By offering and selling ONLY one item Snap Checkout does one thing and does it well ID: 184596
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Less clicks, more buys
Snap Checkout™ OverviewSlide2
Drive in-the-moment transactions with a checkout cart designed for impulse purchases & fast payments. By offering and selling ONLY one item, Snap Checkout™ does one thing and does it well.It completes the funnel with less clicks, resulting in more buys.Introduction
Snap Checkout
™Slide3
What are some Use Cases for Snap Checkout™?IntroductionDirect Mail
Televised Offers
Web & Social Media Ads
Product Stuffers
Bill Payment RemindersSlide4
“It seems that perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” – Antoine de Saint ExupérySlide5
Introduction66%Of the smart phone and tablet owners that have attempted to make a purchase on their devicefailed to complete the transaction due to obstacles encountered during checkout.
Source:
Jumio
2013 Mobile Consumer InsightsSlide6
Introductionsaid they failed to complete a purchase because the checkout process took too long.Source: Jumio 2013 Mobile Consumer Insights
Nearly halfSlide7
The problem isn’t the consumer, it’s the processSlide8
The Checkout ProcessCall to actionOffer landing pageCustomer informationShipping informationBilling informationSelect payment methodPayment informationConfirmation
Finish
Less Clicks, More Buys
Identify the customer & payment information in one stepSlide9
The Six Fundamentals of Snap Checkout™Device AgnosticLightweight & FastSimple & Distraction FreeReinforces Throughout
Stresses Urgency
Test, test, test…
Less Clicks, More Buys
Snap Checkout can run multiple offers simultaneously, we help you find what works and make it better, we never accept the baselineSlide10
Who are Snap Checkout’s Pre-launch Partners?Less Clicks, More BuysSlide11
What Channels can Snap Checkout™ Support?Less Clicks, More BuysMobile Campaigns
More targeted
Social Media AdvertisingSlide12
What is Snap Checkout™ Built on?Snap Checkout™ uses a specialized version of GoMo Market™, specifically engineered for simultaneous offers, multiple channeled access, and lightning fast speed.Less Clicks, More Buys
Click here for platform overviewSlide13
What are some ways to Drive Customers to Snap Checkout™?Less Clicks, More Buys
It’s easy and secure to order from your phone
Scan
Tap
Text
Renew
to
51684
Personalized Direct Mail
Targeted Text MessagesSlide14
What do Customers See?Less Clicks, More BuysSlide15
Snap Checkout in ActionLess Clicks, More BuysScanVisit
https://mastercard.gold-mobile.com/Slide16
The First Instance of Snap Checkout™Less Clicks, More BuysSlide17
What does it all mean?Slide18
Features your customers may not notice, but your funnel will with Snap Checkout™Unbelievably fast – loads in less than half a secondHuman-first design – distraction free & usability tested Web-based – no app to downloadPersonalized call to action – auto filled information
MasterPass
built-in – trusted brand & peace of mind
Multiple payment options –
gives customers choices
Less Clicks, More BuysSlide19
What Snap Checkout™ brings to your marketing effortsCloud-based and is easy to useBuilt-in mobile marketing toolsManage multiple offers at onceComparative reports for split testingPlugs into existing customer databases
Payment processor options
MasterPass
, PayPal, and Google Wallet ready
Less Clicks, More BuysSlide20
How Much Does it Cost?Less Clicks, More BuysSlide21
Planning Next StepsLess Clicks, More BuysSlide22
Let’s Get Startedwith Snap Checkout™Slide23
Snap Checkout™ Use CasesSlide24
The Problem:Brian receives an offer to renew his magazine subscription by sending in a subscription renewal card and a check. His checkbook is somewhere in the den and he’s out of stamps. He says he’ll get to it later, but ends up missing the deal.Our Solution:Brian receives an offer to renew his magazine subscription. On the offer is a call to action which enables him to scan a QR code to go directly to checkout. He renews his subscription in under 5 minutes.
Direct
Mail – Subscriptions
Complete Solutions
Go BackSlide25
The Problem:Susan is at home watching TV she sees a limited time offer for a blender that she has to have. She calls the 800 number and waits on hold for 10 minutes. She gets distracted by the dog barking and realizes that he needs to go out. She hangs up.Our Solution:Susan sees a limited time offer for a blender. The TV says there’s a special offer if she texts-in to purchase. She does and gets a message with a link offering 2 for the price of 1. She clicks the link and the offer is reinforced, stressing the limited quantity. She completes the purchase in under 5 minutes.
Printed &
Televised Offers
Complete Solutions
Go BackSlide26
The Problem:Jack is visiting a website. He sees a banner ad for cupcakes from his girlfriend’s favorite bakery sponsored by his credit card company. He clicks on the ad and is transported to a landing page site where each page asks him for more and more information. He abandons his cart and goes to a different site.Our Solution:Jack is visiting a website and sees the same banner ad sponsored by his credit card company. He’s able to purchase the cupcakes without leaving the website. He felt secure while doing it thanks to
MasterPass
and
i
t took him less than 60 seconds to buy.
Social Media & Web Ads
Complete Solutions
Go BackSlide27
The Problem:Simone has just bought a new computer. The sales rep tried to sell Simone an extended warranty, but Simone wanted to come back later to get the warranty. She forgets about the extended warranty’s benefits and doesn’t come back.Our Solution:Simone bought the computer and heard the sales rep’s pitch, but remains unconvinced. She goes home, opens the computer, and finds a card explaining the extended warranty’s benefits in a different light. She’s able to act on her impulse and buy the warranty immediately.
Product
Warranties and Add-ons
Complete Solutions
Go BackSlide28
The Problem:Amy receives this month’s bill for her car insurance. On the due date she writes a check and sends it in the mail. Her payment arrives 5 days late. Her insurance company already called her to remind her; she doesn’t feel like her insurance company believes her.Our Solution:Amy is signed up for automatic bill reminders from her insurance company. Each month she’s texted a reminder with a link to pay instantly. She usually pays with her MasterCard, so its already stored for her. It takes her one minute to pay her bill. She pays every month, on time.
Bill Pay & Insurance Premiums
Complete Solutions
Go BackSlide29
GoMo Platform ArchitectureAppendix
= Exists
= Future
User Dashboard
API Interfaces
Client User Admin
Client Backend Systems
Forms/Survey tool
GoMo
Service Bus (Internal API)
Workflow
Payments and financial management
Messaging (secure)
SMS
Email
App push
Voice
KEY:
J2EE Architecture
Subscriber import
Rewards
GoMo
Campaign
Coupons
Ensemble
Voting
Diary cards
Regimens
Sweepstakes
Group text messaging
Group email messaging
GoMo
Chat
1:1 and 1:many
Two-way secure chat
Two-way SMS chat
Message expiration
Intelligent routing
Message templates
GoMo
Market
Rewards management
Mobile app commerce
Mobile web commerce
Snap Checkout™
Store
management
Wallet
Management
Shared Services & Transport
Middleware
Application
Wireless Carriers & ISPs
MySQL Redundant Databases
Secure Storage
Hosting
Separate MySQL Reporting Database
International
Database
Search
Personalization Variables
Reporting and analytics
Video, image, & audio upload
Scheduling
Authentication & ACL
Social media integration
Go Back