Strategies For Small Business A guide to P romoting your Business Online Todays Presentation 50 minutes Interactive Presentation 10 minutes Q amp A General Information ID: 129296
Download Presentation The PPT/PDF document "Online Marketing" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Online Marketing StrategiesFor Small Business
A
guide to
P
romoting your Business OnlineSlide2
Today’s Presentation50 minutes Interactive “Presentation”10 minutes Q & A“General” Information
Please Ask Questions
… or grab me later
… or schedule some consulting / trainingSlide3
About MeExperienceWeb Developer/Designer (20+yrs)SEO Consultant (12+ yrs)WordPress User
(8 Yrs)
Trainer
(25 Yrs)
In a Day Hands On Training Workshops
Website In a Day (based on WordPress)
WordPress Training / Consulting
Online Marketing MentoringSlide4
About YouSmall Business Owners ?Home Based ?Have a Website ?Actively Blogging ?Active Search Engine OptimisationPaid Online Advertising ?eMail
Marketing ?
Active on Social Media ?Slide5
Some DefinitionsOnline MarketingALL Activities associated with promoting your business OnlineSearch Engine Optimisation (SEO)Activities designed to improve your Search Engine Rankings (increase Organic Traffic)
Search Engine Marketing
Activities designed to increase traffic via Search Engines (including SEO)Slide6
WebsiteFoundation of most Online BusinessesProfessional Image (Branding & Email)You have “the Power”You have “Control”Content Management Systems (WordPress)ResponsiveBlogging or News SubsystemAble to Measure
(
Analytics)Slide7
Content Really is KingContent / Keyword RichIf you want to be found via Google – you need to include keywordsin your site content Understand your KeywordsKNOW them… Don’t Guess
A
single Page website just won’t “cut” itSlide8
Blogging for Business ???Adding a blog to your website, and occasionally posting articlesor news items related to
your
business
, can be one of the
simplest
and
most effective
ways to:
raise the online profile of your business
improve search rankings
increase traffic
optimise conversion rates
and (most importantly) generate leads and salesSlide9
Paid AdvertisingGoogle AdwordsCan be VERY effective for New websitesCan be VERY expensive if done wrongFacebook AdsPaid Directories
MUST Monitor and Measure effectivenessSlide10
AnalyticsGoogle AnalyticsFreeEasy to setup (especially in WP)Very ComprehensiveCan be overwhelmingeCommerce CapabilitiesSlide11
Email MarketingeNewsletterAutoresponders3rd Party ProvidersMailchimpConstant Contact
Aweber
Etc….Slide12
Social MediaCan be VERY effective if that is where your target market “hangs out”Good for Branding and AwarenessTends to be short term for trafficLimited SEO BenefitCan be time consumingSlide13
Next Steps….Most important thing – Do SomethingDon’t ProcrastinateDon’t think about the things you could/should doDon’t “plan” for months
Don’t wait until everything is “perfect”
Take at least one of the points I have discussed today and TAKE ACTIONSlide14
That’s All Folks…Question Time ???Andy Hendersonandy@inaday.com.auwww.inaday.com.au