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Online Marketing - PowerPoint Presentation

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Uploaded On 2015-09-15

Online Marketing - PPT Presentation

Strategies For Small Business A guide to P romoting your Business Online Todays Presentation 50 minutes Interactive Presentation 10 minutes Q amp A General Information ID: 129296

marketing online business search online marketing search business website content yrs seo engine wordpress training effective blogging email google

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Presentation Transcript

Slide1

Online Marketing StrategiesFor Small Business

A

guide to

P

romoting your Business OnlineSlide2

Today’s Presentation50 minutes Interactive “Presentation”10 minutes Q & A“General” Information

Please Ask Questions

… or grab me later

… or schedule some consulting / trainingSlide3

About MeExperienceWeb Developer/Designer (20+yrs)SEO Consultant (12+ yrs)WordPress User

(8 Yrs)

Trainer

(25 Yrs)

In a Day Hands On Training Workshops

Website In a Day (based on WordPress)

WordPress Training / Consulting

Online Marketing MentoringSlide4

About YouSmall Business Owners ?Home Based ?Have a Website ?Actively Blogging ?Active Search Engine OptimisationPaid Online Advertising ?eMail

Marketing ?

Active on Social Media ?Slide5

Some DefinitionsOnline MarketingALL Activities associated with promoting your business OnlineSearch Engine Optimisation (SEO)Activities designed to improve your Search Engine Rankings (increase Organic Traffic)

Search Engine Marketing

Activities designed to increase traffic via Search Engines (including SEO)Slide6

WebsiteFoundation of most Online BusinessesProfessional Image (Branding & Email)You have “the Power”You have “Control”Content Management Systems (WordPress)ResponsiveBlogging or News SubsystemAble to Measure

(

Analytics)Slide7

Content Really is KingContent / Keyword RichIf you want to be found via Google – you need to include keywordsin your site content Understand your KeywordsKNOW them… Don’t Guess

A

single Page website just won’t “cut” itSlide8

Blogging for Business ???Adding a blog to your website, and occasionally posting articlesor news items related to

your

business

, can be one of the

simplest

and

most effective

ways to:

raise the online profile of your business

improve search rankings

increase traffic

optimise conversion rates

 and (most importantly) generate leads and salesSlide9

Paid AdvertisingGoogle AdwordsCan be VERY effective for New websitesCan be VERY expensive if done wrongFacebook AdsPaid Directories

MUST Monitor and Measure effectivenessSlide10

AnalyticsGoogle AnalyticsFreeEasy to setup (especially in WP)Very ComprehensiveCan be overwhelmingeCommerce CapabilitiesSlide11

Email MarketingeNewsletterAutoresponders3rd Party ProvidersMailchimpConstant Contact

Aweber

Etc….Slide12

Social MediaCan be VERY effective if that is where your target market “hangs out”Good for Branding and AwarenessTends to be short term for trafficLimited SEO BenefitCan be time consumingSlide13

Next Steps….Most important thing – Do SomethingDon’t ProcrastinateDon’t think about the things you could/should doDon’t “plan” for months

Don’t wait until everything is “perfect”

Take at least one of the points I have discussed today and TAKE ACTIONSlide14

That’s All Folks…Question Time ???Andy Hendersonandy@inaday.com.auwww.inaday.com.au