What ARE they thinking POLLS AND SURVEYS WHAT EXACTLY IS THE DIFFERENCE POLLS SURVEYS Just one question Choose from several answers Several questions More than one area of ID: 554177
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Slide1
POLLS AND SURVEYS
What ARE they thinking?Slide2
POLLS AND SURVEYS
WHAT EXACTLY IS THE DIFFERENCE
???
POLLS SURVEYS
Just one question Choose from several answers
Several
questions
More than one area of
concern
The topic of the
survey
Demographic information such as age, income, genderSlide3
THE PURPOSE OF POLLING
Polls are used to gauge opinion about topics
Surveys are used to gauge satisfaction or opinion
Can be added to a story to help add relevance or contextAdd another dimension to the storySlide4
REPORTING ON A POLL OR SURVEY
In order to report on a poll or survey
accurately, keep these things in mind:
Was the poll objective?Was it conducted by someone who has something to gain in the outcome?
If so, the results are likely skewed and not accurateWere
the survey questions clear and accurate measures of what the survey intended to measure?
Were
the questions phrased in a way to lead the participants to answer a certain
way?Slide5
CONTINUED….
Things to keep in mind when reporting on a
survey:
Were the questions clear?Was there the social desirability effect?(
participants try to answer a question the way they think they should answer)Did
the order of the questions skew the results?
Priming
: asking a question that incites emotion or personal interest and then asking for an opinion on an
action
; t
he
first question LEADS them to answer to second one in such a
waySlide6
CONTINUED….
Things to keep in mind when reporting on a survey:
Who participated?
Participants must represent the population they were drawn from Representative
samples are samples that represent the population from
which participants were selected
Consider
if it representative of gender, race and ethnicity,
socio
-
economic
status and grade
level
THE
NUMBERS MUST BE PRESENT IN THE SURVEY
AS
THEY
ARE IN THE POPULATIONSlide7
CONTINUED...
Things to keep in mind when reporting on a survey:
Were
there any problems with the poll?Was it conducted awhile ago? It may no longer be representative of the
populationMany voices are better than a few
Making sure there is proper representation is
CRUCIALSlide8
RECAP!
COVER THESE BASES:
Was the poll objective?
Were the questions clear?Social desirability effect?Was there priming?Who participated?
Were there any problems with the poll?Slide9
DESIGNING YOUR SURVEY AND QUESTIONS
ASK IF YOUR
QUESTIONS:
Measure what you want to find outUse the clearest, most direct language you can
Lead the participants to certain answersThey SHOULD
NOT — t
he
questions should be
objective
Allow
for a variety of
questions
If
the topic is complicated, make sure to break it apart and ask questions about each
partSlide10
EXAMPLES OF GOOD SURVEY QUESTIONS
Opinions
If
you were to vote today, would you vote for student council president candidate A or candidate B?Feelings
What candidate do you believe gave the best speech: candidate A or candidate B?Behaviors
Did you volunteer for any student council
campaigns?
Demographic data
Gender
, age, grade-level, race/ethnicity, incomeSlide11
PICKING THE RIGHT SAMPLE
SAMPLE = REPRESENTATION OF POPULATION DIRECTLY
INFLUENCED BY ISSUE AT HANDSample should accurately represent the population you are interested in – specificity
Once you know the sample, make sure that everyone in the group has a chance of participatingRandom sampling - draw names from hat, take a list an pick every “nth”
name
You
need to be 95% certain of your resultsSlide12
HOW TO BE 95% CERTAIN
You’re going to have to do math…
seriously
Not really… you can have this fabulous website do it for you http://fluidsurveys.com/survey-sample-size-calculator/
Seriously… don’t try it on your own
This calculator will figure the sample size for your population with
an
acceptable margin of
error
95
% certain = 19 times out of 20 you get the same
resultsSlide13
POLLS AND SURVEYS
What ARE they thinking?