YOGI BEAR and all related characters and elements amp HannaBarbera s19 2019 Industry Trends amp Insights Paul Bambei President and CEO The National Association of RV Parks and Campgrounds ID: 770665
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YOGI BEAR and all related characters and elements © & ™ Hanna-Barbera. (s19)
2019 Industry Trends & Insights Paul Bambei , President and CEO, The National Association of RV Parks and Campgrounds
Happy 50 th Stats: LSI Ranked the #1 franchise in the camping category by Entrepreneur Magazine in 2017, 2018, and 2019 Ranked one of the Top 50 franchises in terms of franchisee satisfaction by Franchise Business Review Ranked one of the Top 100 francises in the US by Franchise Gator 92% of current Jellystone Park franchisees recommend the franchise per Franchise Business Review Named one of the best franchises for women by Franchise Business Review
Most Important Stat of All Rob Schutter Named One of the Top 300 Business Executives in Cincinnati in 2019
The Power of ARVC Membership ARVC is 3,000 members strong ARVC NPS Score of 73% Source: 2018 ARVC Member Satisfaction Report
3 Research Categories Outdoor Recreation Industry Campground Owners US Campers
3 Research Categories Outdoor Recreation Industry Campground Owners US Campers
2019 US Campground Industry Economic Trends Camping—A Bigger Part of the Picture
The Power of the U.S. Outdoor Recreation Industry Outdoor Recreation represents 2.2% of the US GDP Supports 4.5 million US jobs Contributes $734 billion to the US economy Source: 2017 US Bureau of Economic Analysis Report
Bigger Than You Might Think More US GDP contribution than: Agriculture Petroleum Coal Computer/Electronics Pharmaceuticals Utilities Source: 2017 US Bureau of Economic Analysis Report
Economic Impact of RV Parks and Campgrounds Source: 2017 US Bureau of Economic Analysis Report in total economic impact jobs paid in federal, state and local taxes $14 billion $2 billion 130k
3 Research Categories Outdoor Recreation Industry Campground Owners US Campers
Sample Segment Review ARVC Member 65% Non-Member 35% 6,587 Total Sample (2,685 members / 3,902 non-members) with 614 qualified respondents. With these results, this survey should be considered statistically relevant to an overall certainty of 95% with a margin of error ±3.7%
Average Number of Sites ARVC Member 65% Non-Member 35%
Average Mid-Week Rate vs. Weekend Rate Per Night ARVC Member 65% Non-Member 35%
Increase in Profits and Why ARVC Member 65% Non-Member 35% 90% Profits Increased 78% Occupancy Increased 51% Rates Increased
The US Campground Industry is Growing ARVC Member 65% Non-Member 35%
Acreage Available Translated to Expansion Plans ARVC Member 65% Non-Member 35% 45,582 Total New Sites Expected in Next 12 Months
Most Ground-Up Growth in 20 Years ARVC Member 65% Non-Member 35% (20 in 7 states).
Number of Sites Added in Past Five (5) Years ARVC Member 65% Non-Member 35% 27 44% Parks that reported adding sites in the past 5 years Average number of Sites Added in Past 5 Years 78,253 Approximate New Sites in Past 5 Years
Amount Spent on Expansion and Cost Per New Site Average Capital Spent on Site/Unit Expansion Project $68,000 Average Cost Per New Site $6,000
Primary Camper Demographics vs. KOA Diversity Camper Data Minority Populations including African-American, Asian, or Pacific Islander, Hispanic, Latino or LGBTQ 6% Active Non-White Camping Households* 29% Campers’ Perspective Campground Owners’ Perspective *Source: 2019 KOA Camping Report
3 Research Categories Outdoor Recreation Industry Campground Owners US Campers
Who’s Camping? US Camper Demographics ARVC Member 65% Non-Member 35% Millennial (18-24) + Gen X (35-54) 51% Boomers 18% Other 31% Source: 2019 KOA Camping Report
US Camper Demographics ARVC Member 65% Non-Member 35% Source: 2019 KOA Camping Report Caucasian 73% Hispanic 11% African American 9% Asian 7%
Where Staying? Campers General Accommodation Preferences Source: 2019 KOA Camping Report Tenters 60% RVs 24% Park Models 16%
Camper Emerging Trend: Glamping Growing in Popularity 30% of N. Amer Travelers have Glamped over past 2 Years 60% are Millennial or Gen Z 42% are non-white: African Americans 15%; Hispanic 12%; Asian 9% 45% are couples with Children Future is bright: 77% of glampers say they are interested in glamping again, especially Gen X and Millennials Source: 2019 North American Glamping Report
Glamping Accommodations Most Preferred: Cabins (64%), Tree Houses (58%), Tiny Homes (55%) Favorite Amenities: WiFi , Full Kitchen, Private Restrooms, Linen Service Source: 2019 North American Glamping Report
How Getting There? RVing: Still Extremely Popular Source: RVIA Road Signs Forecast Years RV manufacturing has boomed Wholesale units in 2018-2 nd Best Ever Units-Projected 2019 (17%)-4th Best Ever 8 483k Units projected 2020 (3.5%)-6 th Best Ever 401k 387k
Who’s Buying Source: 2019 KOA Camping Report Millennials represent 8.6% of the buyer market, up 66% Y/Y. Of Millennial buyers, 30% are single and 50% are couples
What Are They Buying? Source: 2019 KOA Camping Report Towables most popular with 88% of market sales in ‘18. VanLife Class B sales are also climbing, rising 26% in ‘18.
2019 Industry Trends & Insights Paul Bambei , President and CEO, The National Association of RV Parks and Campgrounds