NSPE Membership Director Jen Summers PSPE Executive Director Daniel Cook PE PSPE Membership Chair NSPE Focus NSPE Focus Recruitment 20182019 Recruitment Plan Recruitment 20182019 Recruitment Plan ID: 784198
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Slide1
Membership Recruitment
Kim Granados
NSPE Membership Director
Jen Summers
PSPE Executive Director
Daniel Cook, PE
PSPE Membership Chair
Slide2NSPE Focus
Slide3NSPE Focus
Slide4Recruitment
2018-2019 Recruitment Plan
Slide5Recruitment
2018-2019 Recruitment Plan
Tactic
Date
Audience(s)
General Message
3 Emails
Jan. 9 – Feb 18
Never members in database
Acquired lists
It’s a new year! Make sure you start it off right with NSPE. [Messages tailored by audience]
Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. And, don’t miss this preview of
EWeek
!
EWeek
is Feb. 17–23, discover events in your region, hosted by NSPE.
EWeek
is around the corner! Join NSPE today to start connecting with peers from your region and around the country today!
Direct Mail Letter
Late February
Newly Licensed PEs
Congratulations on earning your PE license in 2018. Start 2019 off right with membership in NSPE.
“Care Packages” Flyers and handoutsFeb. 17–23 EWeek event participantsNSPE is the only national organization representing all licensed engineers. Learn more and join today.Social MediaJan. 9 – Feb 18All Audiences with Email through Facebook and LinkedIn Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE.
NEW YEAR (January- February 2019)
Slide6Recruitment
2018-2019 Recruitment Plan
Tactic
Date
Audience(s)
General Message
Email for State Society Use
Feb. 22
All audiences
EWeek
has ended, but you know being a PE is a year-round commitment. Let NSPE help you achieve your professional goals
3 Emails
Feb 22
Never members in database
Acquired lists
Advocacy focus on “Consumer Choice” attacks on licensed professionals and “Transparency Business” big brother tracking
Direct Mail Brochure
Late April
Lapsed Members
Recent PE passers
Join NSPE today to unlock access to a myriad of benefits and become a part of a respected, nationwide community.
BEYOND (MARCH - APRIL 2019)
Slide7Recruitment
Resources
Slide8Recruitment
Chapter Best Practices
Newly Licensed Ceremonies
Outreach at Universities
Offering valuable PDH opportunitiesChapter meetings where all current members bring a colleague
Slide9Expiration Date
Membership is Terminated
NSPE MEMBER
TOUCH POINTS FIRST YEAR
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month10Month11Month12Month13Month14Month15Seasonal touches: New Year Holiday greeting
Announcement of new 15 free
Birthday greeting
Anniversary greeting
Monthly
NSPE benefits email
PE Scope
or
PE Update
Bi-Monthly touches:
PE
magazine
*only printed piece we send regularly
Not standardized:
* Welcome from state
* State newsletters
*Expire emails from states
*Calls from state/chapter leaders
Occasional partner marketing pieces
Pearl
UPS
Bank of America CC
Daily begin day following entry
Daily Designs
Exit
survey
Day
1
Day 2 -60
Communities emails
PE
last issue
Notice
Paperinvoice
Emailinvoice
Emailinvoice
Call from NSPE staff
*expiree-mailfrom states
Entered in DatabaseWelcome EmailReceipt Email
JoinOnline/Phone
Day3
Joinvia mail
Entered in DatabaseWelcome EmailReceipt Email
Traditional “Retention”
Retention
Slide10Retention
Resources
Slide11Retention
Resources
Chapter Rosters
- Contact Jen Summers to have you set up with direct access to chapter rosters at nspe.org
Slide12Retention
Chapter Best Practices
Board members make monthly calls (or send texts) to expiring members (we have examples of scripts)Get members engaged
NSPE Open Forum (online knowledge sharing)Attending chapter meetings
Responsibilities – leadership positions or small specific tasksMember/non member rates at meetings
Slide13Slide14PSPE Membership Focus EffortsIncreased Social Media and Information PresenceResources Available to Chapters
PSPE Elevator SpeechesNew Student Chapter CommitteeDevelopment of New Student ChaptersStudent Chapter DevelopmentAgenda
Retention
Slide15State Licensed Engineers
PSPE Recruitment Resources
Retention
Slide16State Licensed EngineersIncreased Social Media Presence
PSPE Recruitment Resources
Retention
Slide17State Licensed EngineersIncreased Social Media PresenceResources Available to Chapters
PSPE Recruitment Resources
Retention
Slide18PSPE Elevator Speeches
Retention
Slide19PSPE is moving forward with the creation of a new Student Chapter Committee.What the committee isProvides a forum for the 4 state student chapters to collaborate on a statewide project
Provides additional leadership opportunity for a student member to provide a voice to the BoardProvides direction to the Board on younger engineers issuesNew Student Chapter Committee
Retention
Slide20Goal of at least 5 additional student chapters by 202510 Universities
to ApproachWestern PA Student ChaptersHow can chapters help? Is there an engineering university in your region?Do you know any of the Professors?
Are you willing to assist the University to Develop a Chapter?Students are still eligible for free membership.Student Chapter Development
Retention
Slide21What is currently working for chapters?
Open Discussion
Retention
Slide22What is currently working for chapters?What are chapters struggling with?
Open Discussion
Retention
Slide23What is currently working for chapters?What are chapters struggling with?
How can NSPE and PSPE assist?Open Discussion
Retention