Agenda Background the great Gift Aid reset of 2018 Current setup and processes frontend experiences and backoffice Recent and future developments Swiftaid QampA discussion Background 2018 and prior ID: 1045819
Download Presentation The PPT/PDF document "Justgiving Gift Aid management" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
1. Justgiving Gift Aid management
2. AgendaBackground - the great Gift Aid reset of 2018Current set-up and processes – frontend experiences and back-officeRecent and future developments - SwiftaidQ&A discussion
3. Background – 2018 and priorGift Aid at JustgivingUK’s leading fundraising platformServes around 20,000 charitiesLargest Gift Aid agent in the UK by volume with approximately £65m/year of claims to HMRC5% fee applied on processed Gift Aid amountEligibility rules prior to 2018 poorly enforced/understood on the platformUniversal Gift Aid mandate applied on an ongoing basis across charities for each donorNo explicit presentment of the GAD in most casesPersonnel changes on both sides meant we lost close feedback loop with HMRCConsumer education on Gift Aid remains a challenge (still largely viewed as ‘free money’ by donors when asked) HMRC requirementsClose the ‘Gift Aid gap’ – discrepancy between eligible vs paid out Gift Aid fundsFacilitate & reinforce consumer education‘cleanse’ Gift Aid submission of glaringly ineligible items where practicalExpand approach to rest of sector
4. The platform today – multi-layered Gift Aid eligibility validationThe fundraiser experience - frontend
5. 2 challenge questions presented as part of the process to set up a fundraising pageFocused on charity sponsored and ‘benefit in kind’ scenariosPositive responses to either/both deactivates Gift Aid from the associated fundraising page experienceA selection via radio buttons vs single tick box is requiredHMRC preference is to present both statements separately as well as a ‘more info’ link in order to underpin consumer education on the tax implications of Gift AidThe platform today – multi-layered Gift Aid eligibility validationThe fundraiser experience - frontend
6. The donor experience - frontendThe platform today – multi-layered Gift Aid eligibility validation
7. 2 ‘filter’ questions presented as part of the consumer Gift Aid declaration processOnly present on fundraising page scenarios, not required on direct giving modelsFocused on donor ‘own funds’ and ‘benefit in kind’ scenariosHMRC preference is to present both statements separately and not pre-ticked, again in order to reinforce the correlation between Gift Aid and tax status of the consumerLike most attributes of the Justgiving checkout, extensively AB tested to balance HMRC objectives (consumer education, mitigation of ineligible claims) with performance metrics (overall checkout abandonment, Gift Aid adoption rates)The platform today – multi-layered Gift Aid eligibility validationThe donor experience - frontend
8. The donor experience – taxpayer details validation (frontend)Name and surname details filtered vs list of blacklisted terms to pre-empt non-individual details being inputUK and overseas address modes both supported – overseas address requires full form inputUK post codes are REGEX’ed and looked-up against the same Post Office validation service as HMRCFor returning donors, taxpayer details are stored and displayed for verification on next donation experienceThe platform today – multi-layered Gift Aid eligibility validation
9. Back-office scanning processDonations are reviewed daily based on a pre-determined list of criteria into one of the following lists Green – No action, proceeds to HMRC submission Red – Gift aid is removed automaticallyAmber – Gift aid approval/removal is manually reviewed by the Finance team The following associated data points are used to cross-reference eligibility rules:Donor first nameDonor last nameAmountSponsorship name (avatar selected by donor, e.g. ‘Big Joe’)AddressDonor messagePage owner nameKey scenarios of ineligibility that are targeted are:Gift Aid claimed on funds not originating from the taxpayer directly (group/corporate/family donations)Donations involving any form of benefit in kind (eg- bake sales, raffles, tombolas…)Non-UK registered taxpayersThe platform today – multi-layered Gift Aid eligibility validation
10. Back-office configurationOverall, 500 separate terms/character strings/rules trigger a Gift Aid removal event or review. Below are some typical use cases and actions.98% of flagged donations are managed automatically, with the remainder being reviewed and actioned on a discretionary basis by a member of the teamDonor first nameDonor second nameAmountSponsorship nameTaxpayer addressDonor messagePage owner nameEligibility alertActionJoeBloggs£10Surfer Joe123, Anywhere St W1 2ABFrom everyone in the Accounting deptBobGroup donationGift Aid removedJoeBloggs£20Surfer Joe123, Anywhere St W1 2ABThanks for the cupcakesBobBenefit in kindGift Aid removedJoeBloggs£10Surfer Joe123, Anywhere St W1 2ABDonation on behalf of the Smith familyBobTaxpayer is not the donorReviewDental Surgery£35Happy Abi1 Aquinas St, Liverpool LV1 3ZWKeep up the good workJaneCorporate donationGift Aid removedDr Smith£10The Doc123, Anywhere St W1 2ABVoidJaneAmbiguity on individualGift Aid removedEmmaRobertson£40Em1 Aquinas St, Guernsey Love your workBobOutside Gift Aid jurisdictionGift Aid removedJoeBloggs£10Surfer Joe123, Anywhere St W1 2ABYou f***** legend!HarryProfanityReviewAnnaBrady£100Ms Brady’s bunch123, Anywhere St W1 2ABFrom Ludo the dog and all the kids at Little Hands nurseryTomNot an eligible taxpayerReviewEmmaRobertson£457.78Em123, Anywhere St W1 2ABYou’re amazingEmma Robertson‘Offline’ donations loadingReviewThe platform today – multi-layered Gift Aid eligibility validation
11. Ways of working and looking aheadIt’s been painful (really) but we are now in a good place with our systems and processesJG’s Gift Aid management model is now a standard of HMRC compliance Right balance between compliance and performanceChanges required initially hit overall Gift Aid adoption by 7% (ouch); Managing unhappy donors We continue to iterate and have optimised our way back to previous performance and beyondAfter initial investment cost, process is now run largely programmaticallyPositive collaboration with HMRC; any proposed changes or tests are run past their teamRoadmap of upcoming initiative to further improvementsGradual loosening in review scenarios where we can demonstrably establish eligibility is maintainedSwiftaid
12.
13. Direct Debits£197mTins & Buckets£88mCash collection£96mEnvelope / Cheque£75mSponsorship£42mOnline Sponsorship£24mCharity websites£21mSMS£12mPhone / ATM£7m~£564MILLIONMISSEDEVERY YEARCharitable Giving and Gift Aid research reportAnother £180 million claimed in error
14. UK taxpayers miss out on over £1 billion every year in personal tax relief
15. Swiftaid integrationSwiftaid requires a single authorisation from the donor for the tax yearUsing donor intermediary legislation, introduced April 2017Create a Gift Aid declarations during the tax current tax yearDonor receives a welcome emailDonor receives a statement of all Gift Aid given in the previous tax year by the 31st of MayData is only ever used for Gift AidSwiftaid is the data controller and can create Gift Aid declaration for any charityImplementing data cleansing to an equivalent level as JustGiving
16.
17.
18. https://swiftaid.co.uk/info3 minute video on Swiftaid1 minute video on Gift AidGift Aid eligibility checkerFurther information
19. David Michael1 High StreetGuildfordGU1 1AA
20. Learn more about Gift Aid on slide xxxWe have created a growing network of over a million UK taxpayers, hundreds of charities and fundraising providers.Swiftaid is the first ever universal solution for charitable tax reliefOver 1.6 million registered taxpayers in under 6 months100,000’s new users joining every month at zero cost of acquisition100’s of registered charities Technology partner for Comic Relief / Red Nose Day 2022Recognised by HMRC and listed on their registered software providers~3,000,000Registered taxpayersJuly 2022More than 200,000 joining every monthSingle authorisationEnd of year statementRetrospective Gift Aid
21. Learn more about Gift Aid on slide xxxWe have created a growing network of over a million UK taxpayers, hundreds of charities and fundraising providers.Swiftaid is the first ever universal solution for charitable tax reliefOver 1.6 million registered taxpayers in under 6 months100,000’s new users joining every month at zero cost of acquisition100’s of registered charities Technology partner for Comic Relief / Red Nose Day 2022Recognised by HMRC and listed on their registered software providers320+Registered charities and integratorsJuly 2022Claim submissionIncreased Gift Aid incomeReduced administration
22.
23. Why Swiftaid?✅ HMRC recognised and listed as a trusted supplier🔓 ISO 27001 and 22301 accredited (highest standards for Information Security and Business continuity)📃 Methods published academically in the journal: ‘Formal Aspects of Computing’ 💮 FCA regulated
24. 🇬🇧 Publicly funded through Innovate UK🚀 Leading technically on an industry wide project ‘The Future of Gift Aid’💻 Fully digital charity sign up process (CHV1)📃 Saves time and reduces burden of GDPR compliance/record keeping Why Swiftaid?
25. Retrospective Gift Aid£400,000 in ‘missed’ Gift Aid has been unlocked for charities on JustGiving
26. Personal Tax AccountsRetailAdmissionsContactlessMicro-donationsSMSFuture ready
27. 3 million donorsOver 1 million payment cards21.7% of all declarationFacts and figures
28. An estimated £1.5 million in missed Gift Aid every day!Together we can help everyone claim Gift Aid more easily.