with realtime help from other drivers Lesson Outline Introduction to WAZE Download Install Discussion Activity WAZE FAB Summary Introduction Get the best route every day with realtime help from other drivers ID: 830229
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Slide1
WAZE
Get the best route, every day,
with real–time help from other drivers.
Slide2Lesson Outline
Introduction to WAZE
Download, Install
Discussion
Activity – WAZE FAB
Summary
Slide3Introduction
Get the best route, every day,
with real–time help from other drivers.
Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute.
Waze. Outsmarting Traffic, Together.
www.waze.com
Slide4Slide5WAZE Introduction
Nothing can beat real people working together
Imagine millions of drivers out on the roads, working together towards a common goal: to outsmart traffic and get everyone the best route to work and back, every day.
Traffic is more than just red lines on the map
Get alerted before you approach police, accidents, road hazards or traffic jams, all shared by other drivers in real-time. It's like a personal heads-up from a few million of your friends on the road.
Slide6FAB Review
Because it has.....FEATURE
You will be able to.....ADVANTAGE
What that means to you is.....BENEFIT
Slide7FEATURES ADVANTAGES AND BENEFITS EXAMPLE
Feature: new style of foam seat
Advantage: softer than springs
Benefit: rider's rear end hurts less…..and the more you enjoy bike riding
Slide8With our new ‘solid core technology (_______________),
your drive will be 10-20 yards further (_______________).
16
What’s missing?
Slide9Example: Sporting Goods Salesperson to Customer:
“With this ball, you’ll get an extra 10 to 20 yards on your drives (
advantage
) helping to reduce your score (
benefit
) because of its new solid core (
feature
).”
Slide10Use the FAB Sequence
The standardized FAB Sequence can be used as follows:
The…(
feature
)…means you…(
advantage
)…with the real benefit to you being…(
benefit
)….
Note how a benefit is emphasized
Pick a product. Insert a FAB of the product into the above sequence
Put in your own words
Try it. It works!
Slide11TIME FOR OUR ACTIVITY
Slide12WAZE
Features
Downloadable to your phone, pc or tablet
Works with Google Maps
Advantages
100 million usersWorks on Apple, Android and WindowsIt’s Free
Benefits
WAZE saves you – time and money and improves your life…….
Slide13Which of the following is a feature,
advantage, or benefit?
“Made of pure spandex”
“Gives 20% more miles to the
litre
”
“New and improved”
“Lasts twice as long”
“Saves, time, work, and money”
QUICK - Let’s Review FABs
F
B
F
A
B
Slide14SUMMARY
Introduction to WAZE
Download, Install and just learn about it
Discussion
Activity – WAZE FAB
Summary
Slide15Thank you –
YOU Are ALL FAB
www.waze.com
Slide16COMMUNITY EDITED MAPS AND FRIENDS
With community-edited maps, you won't hit a dead end
An active community of Waze map editors works to constantly improve and update Waze's maps. That's why they're the first to reflect changes happening in your neighborhood, constantly improving routing for everyone.
Your friends are just around the corner
See other friends also driving to your destination, when you connect to Facebook. Coordinate everyone's arrival times when you pick up or meet up with friends. Now you're effortlessly in sync when you drive together.
Slide17Gas Stations with cheap gas….
Save on gas, every time you fill up
Navigate to the cheapest station on your route, all powered by community-shared gas prices. By working together to report prices at the pump, Waze drivers can always save some gas money.
Slide18Slide19Slide20Slide21Slide22Slide23Slide24Slide25FEATURES SLIDES - MORE DETAIL
Slide26Products and services have
Features
(characteristics)
Size, Color, Price
Engine type
Etc.
1
‘
What
’
is someone buying?
Slide27Advantage
A performance characteristic
What it can do for you
How it compares with other products
“More” something – performance, savings, time
2
Features give a product
Advantage
Slide28We are interested in what product will do for us
Benefits can be both practical & psychological
Emphasizing
benefits
increases sales
3
Advantages will result in
Benefits
Slide294
enefit
dvantage
A
FAB
ulous Approach to Buyer
Need Satisfaction
Stressing benefits is a very powerful selling technique
FAB selling technique helps emphasize benefit
F
A
B
eature
Slide30Diamond ring
Camera
Football tickets
Motor oil
5
Why Does Someone Buy These Items?
Slide31Diamond benefit?
Camera benefit?
Motor oil benefit?
Football tickets benefit?
6
People Buy the Product
Benefits
Slide32Buyers are most interested in
benefits
That is,
“
What
’
s in it for
me
?
”
But the Features & Advantages will prove it.
7
Selling Implications
Slide33Not a product
’
s feature(s)
Not a product
’
s advantage(s)
8
People Buy Benefit(s)
Slide34But
Features
and
Advantages
support Benefits
They explain why & how benefits are delivered
9
People Buy Benefit(s)
Slide35Think about advertising messages:
They focus on benefits
Advertisers know this helps sell the product
10
People Buy Benefit(s)
Slide36The FAB technique supports the benefit
11
FAB Approach
Feature
Advantage
Benefit
Slide3712
FAB Approach
This (Feature)
Gives you more (Advantage)
With the benefit to you being (Benefit)
Slide3813
FABs Can Be Awkward at First
New salespeople are frequently not accustomed to using feature, advantage, and benefit phrases
It may seem awkward at first
Slide3914
Use Your FABs
Feature – Physical Characteristic
Buyer thinks “So What?”
Advantage – Performance Characteristic
Buyer thinks “Prove It!”
Benefit – Favorable result from advantage
Benefits are what people buy!
You can have a benefit of a benefit or a FA
BB
Slide4015
Use the FAB Sequence
The standardized FAB Sequence can be used as follows:
The…(
feature
)…means you…(
advantage
)…with the real benefit to you being…(
benefit
)….
Note how a benefit is emphasized
Pick a product. Insert a FAB of the product into the above sequence
Put in your own words
Try it. It works!
Slide41With our new ‘solid core technology (_______________),
your drive will be 10-20 yards further (_______________).
16
What’s missing?
Slide4217
Example: Sporting Goods Salesperson to Customer:
“With this ball, you’ll get an extra 10 to 20 yards on your drives (
advantage
) helping to reduce your score (
benefit
) because of its new solid core (
feature
).”
Slide43For longer wear (
___
) & saving money(
___
),
you can
’
t beat these slacks.
All the seams are double stitched (
___
)
and the material is 100% Dacron (
___
)
18
Fill in the FAB blanks
Slide4419
Let’s Review FABs
“For long wear (
advantage
) and savings on your clothing costs (
benefit
), you can’t beat these slacks. All the seams are double stitched (
feature
)
and the material is 100% Dacron (
feature
)”
Slide45High performing salespeople stress
benefits
Increases chances of ‘making the sale’
20
People Buy Benefit(s)
Slide4621
FAB Review (Name:___________)
Made of 100% silk
(___)
Engine gets 20% better fuel consumption (___)
Newer (___)
Lasts twice as long
(___)
Saves time (___)
Slide4722
Which of the following is a feature,
advantage, or benefit?
“Made of pure vinyl”
“Gives 20% more miles to the gallon”
“New”
“Lasts twice as long”
“Saves, time, work, and money”
Let’s Review FABs
F
B
F
A
B
Slide48More SELL examples
23
Slide49WAZE Introduction
Nothing can beat real people working together
Imagine millions of drivers out on the roads, working together towards a common goal: to outsmart traffic and get everyone the best route to work and back, every day.
Traffic is more than just red lines on the map
Get alerted before you approach police, accidents, road hazards or traffic jams, all shared by other drivers in real-time. It's like a personal heads-up from a few million of your friends on the road.