PDF-(EBOOK)-Elaborer des Personas Marketing qui Convertissent & Boostent vos Ventes La méthodologie

Vous voulez cr233er votre activit233 Ecommerce ou vous voulez booster les ventes sur votre site existant Alors prenez l8217histoire dans le bon sens8230 Mettez vous d8217abord 8220dans la peau8221 de vos clients Tout bon entrepreneur sait qu8217il vaut mieux d8217abord trouver une demande solvable pr234te 224 payer pour solutionner un probl232me plut244t que de commencer par imaginer un produit Or connaissez vous vraiment vos clientscibles Qui sontils quelles sont leurs attentes leurs projets leur mode de vie8230 Ce livre de 28 pages vous guide pas 224 pas pour d233velopper la connaissance de vos cibles marketing et ainsi imaginer des strat233gies qui colleront 224 leur attentes C8217est l8217indispensable manuel pour cr233er des personas marketing qui vous donneront une longueur d8217avance sur la concurrence Comment r233aliser une 8220233tude de march2338221 224 moindre frais et 233tablir un 8220persona8221 Quelles sont les connaissances client primordiales qui peuvent am233liorer directement votre taux de conversion ecommerce Comment personnifier votre client type pour donner une ligne directrice 224 votre strat233gie marketingTout au long de l8217ouvrage vous retrouverez des encarts 8220En pratique pour vous8221 qui vous aideront 224 appliquer concr232tement les techniques de ce livre pour votre business CONTENU DU LIVRE1 Quels sont les besoins des visiteurs a Comprendre 8220instinctivement8221 ce que vivent vos clients Les 3 piliers 8220basiques8221 de la connaissance clientb R233aliser une 233tude de march233 sans se ruiner Un d233part sain pour toute entreprise Effectuer un benchmark concurrentiel S8217appuyer sur des 233tudes r233cemment r233alis233es c Plongez dans vos statistiques Google Analytics Si votre site existe vous ne partez pas de rien Segmenter ses donn233es Google Analytics pour conna238tre son personad S8217inspirer de 8220la voix de ses clients8221 Le quantitatif n8217est pas suffisant pour une pleine compr233hension de votre audience Le sondage via Internet industrialiser ses enqu234tes clients 224 moindre fraise Formaliser vos apprentissages avec un persona un client type Se mettre dans la 8220peau8221 de votre client pour offrir une meilleure exp233rience ecommerce D8217abord penser en termes 8220d8217actes8221 puis 8220d8217individu82212 Le sc233nario 224 effectuer par vos personasa Le point d8217accroche des personas Dis moi d8217o249 tu viens et je saurai comment t8217accueillir Consid233rez toutes les sources de trafic comme une 8220porte8221b Les mots cl233s comme premier reflet des intentions de vos visiteurs La s233mantique tap233e sur les moteurs de recherche un univers riche et r233v233lateur SEO Persona trafic plus qualifi233c Les intentions et objectifs de visite des personas M233thodologie Intentions gt Objectifs gt T226ches Vos visiteurs accomplissent des t226ches diff233rentes en fonction de leur stade d8217achat3 Le profil de vos personasa Les diff233rents types de personas Trois niveaux qui refl232tent les priorit233s de votre marqueb 8220Humanisez8221 votre client donnez lui de la personnalit233 Donnez un profil particulier un visage un nom Les 4 grands types de personnalit233s humainesc Faites de l8217AB Testing de vos contenus pour trouver le meilleur 8220fit8221 avec la personnalit233 de votre audience De la n233cessit233 de toujours TOUT tester Les 6 principales limites de l8217AB Testing. 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