2016 WASDA Regional Conferences - PowerPoint Presentation

1. 2016 WASDA Regional ConferencesKCMG International LLCBy: Kathleen Cooke PhD., Michael GallagherThe Business of Education An Investor’s ViewpointProperty of KCMG International LLC. All rights reserved.Stevens PointGreen BayHaywardEau ClaireRichland CenterPewaukee

2. The Business of EducationView presentation from a different lens… wear a different hatPretend you are purchasing a new car… looking at VALUE, ROIA 3-way conversation …Audience [INVESTORS]Gallagher [BUSINESS]Cooke [BOARD/HEAD]Source: “The Really Big Picture”, pic: billionaireinaction.com

3. The Business of EducationBarack Obama’s 2011 State of the Union address, and challenge to education…“We know what it takes to compete for the jobs and industries of our times. We need to out-innovate, out-educate and out-build the rest of the world.”

4. The Business of EducationInvestors w/ ROI ExpectationsStudentsStaffBusiness and Community LeadersLocal TaxpayersStateManagement w/ ROI MandateSuperintendentSchool BoardAdministrative TeamGraphic Source: “Cool New Cost Effectiveness Tool…”, by Andrew Brodsky; Brodsky Research (2015).The Big Picture… education motto “it’s all for the kids.” From the Investors’ Viewpoint, it’s BIGGER and BROADER than that.There are those who argue that students are not INVESTORS… Colleges with Best ROI for 2016 [30 yr return] are… Cal Tech is #1 VALUE. Source: “Payscale College ROI Report”, PayScale (2016).Traditional Financial Def.:ROI = [benefit – cost]/costACCOUNTABLE

5. The Business of EducationGeneral: ROI is BENEFIT/RESOURCE ‘COST’Q: What is BENEFIT for each individual INVESTOR group in P.E.?Students… Achievement, college readiness, global competitive, effective LEARNER… work career ROIStaff… secure livelihood, achievements recognizedBusinesses… future educated workforce, partnering Taxpayers… good schools equate to higher property values, educated communityState… educated, contributing citizens… strong school system attracts businesses and residents [tax base]Source (graphic): efinancemanagement.com

6. The Business of Education9 KEYS to Success‘9 KEYS’ is the Property of KCMG International LLC. All rights reserved.

7. The Business of EducationStrategic Planning… if current catch phrase in P.E. is “we are preparing kids to be Global Citizens for the 21st century”, then Plan has to include Global Benchmarks, e.g. PISA/OECD Testing.Q: Why is this important… future Labor Force… where are they coming from? Home grown.. imported? Does US remain an elite world power?CountryPop. [est. 2015]Births [2015]Birth RateChina [1]1,375,137,83717,084,0721.6India [2]1,319,577,95826,597,7212.4U.S.A. [3]323, 025,3354,039,7001.9Birth Rate to sustain workforce… 2.0. World Ave. Birth Rate… 2.5

8. The Business of EducationWhat is PISA testing?Began in 2000 by Organization for Economic Cooperation and Development… “every three years, fifteen-year-old students from randomly selected schools worldwide take tests in key subjects… reading, math and science.” [Source: OECD]US ranks in the bottom half of industrialized countries… 27th of 34 in math, 20th of 34 in science and 17th of 34 in reading. US is in the middle of the pack on problem solving, according to the study. [Source: OECD’s 2012 PISA Report]Only 13 of 424 [roughly 3%] WI districts participated in 2014 testing. Cost is about $11,000 per year. Test could be useful even when taking it every other year, e.g.2 comments in OECD Report’s Key Findings: “There has been no significant change in these performances over time,” and “while the US spends more per student than most countries, this does not translate into better performance.” [Source: OECD’s 2012 PISA Report]INVESTOR viewpoint… how do we reverse this trend?

9. The Business of EducationPISA Findings SIMILAR to what other US studies show...UCLA’s HERI research institute study shows 60 % of all college students who intend to study STEM subjects transfer out… citing very low GPA’s as a major reason at 300 schools. One theory on exodus… US students not getting sound foundation in math, the basis for STEM courses… 1/3 of US HS seniors don’t score proficient in math. (Sources: “Does our approach to math fail even the smartest kids”, Carol Lloyd. Great Schools (Feb. 2016); and “Retaining science majors a struggle nationwide”, by Cynthia Lee. UCLA Newsroom (Dec. 2011))Others say lack of math proficiency is due to fact that US children are not good at problem solving. “Instead of just learning how to follow rules,” said Math Olympiad winner Richard Ruscz, “In math competitions, I learned how to solve problems I hadn’t seen before.” (Note: Richard Ruscz is founder of online math program “Art of Problem Solving.”)Case for PISA: “Since schools are expected to prepare students for their future, and that means they should be able to compete globally, the Kettle Moraine School Board set the expectation that our school district will use assessments that allow us to see how our students stack up against students from other countries… how we compare to global peers. That’s why we took the OECD TEST… We participate because we want to provide students with a world class education and to understand where we can improve.” (Source: “Just one more test”, by Pat Deklotz. Milwaukee Journal Sentinel (Sept. 2016))Source: graphic, Wordpress

10. The Business of EducationBy The Numbers…3 to 4 years3 to 4 years1 to 2 years8% vs. 80%8 out of 10

11. The Business of Education3 to 4 years… average tenure for a superintendent3 to 4 years1 to 2 years8% vs. 80%8 out of 10Would Lincoln have been elected to a 2nd Term, if Southern States could have voted?

12. The Business of EducationContrast that figure with 9.7 years for Fortune 500 Company CEO’s [Source: FORBES]Tenure is a key to stability and success in organizations… a key to successful initiatives and outcomesIn education, studies show that tenure is an overriding indicator of achievement gains in districts [Source: McREL – Waters & Marzano (2006)]Source (Graphic): Stout

13. The Business of Education3 to 4 years3 to 4 years… average employee tenure for job in US… 13 to 15 jobs1 to 2 years8% vs. 80%8 out of 10How do schools teach differently for this fact? What are implications?Same tenure as Superintendents

14. The Business of Education3 to 4 years3 to 4 years1 to 2 years… the current rate that knowledge is doubling. 8% vs. 80%8 out of 10We areLiving inExponential Times….Google’s top futurist Thomas Frey claims… “Humanity will change more in the next 20 years than in all of human history.”Source: “Don’t Get Blindsided by the Future”, by Thomas Frey (Dec 2013)

15. The Business of EducationFuture shock Nanotechnology doubling every 2 yrs.Clinical knowledge every 18 monthsAve. human knowledge every 13 mo.Build-out of internet  doubling of knowledge every 12 hrs. [Source: IBM] Source: Buckminster Fuller (1895-1983), American architect, systems theorist‘Future Shock’, by Alvin Toffler (1970)By 2030, futurist Frey predicts…Internet as we know it will disappear… run seamless with our lives… like breathing2 billion jobs to disappear… replaced by jobs not yet created50% of traditional colleges will closeReplaced by new ‘education industry’, where Micro-Colleges give 6-month ‘degrees’ for apprenticeship and training to switch jobs

16. The Business of EducationAmerican writer ‘Future Shock’, futurist, digital revolution scholar [1928-2016]Experts say that ‘unlearning’, not learning, is the most important thing… and much more difficult to do than learning. “Today’s digital native will be tomorrow’s digital dinosaur, if they are unable to unlearn,” says author Peter Evans-Greenwood.unlearn /Ən’lƏrn/ verb Discard (something learned, especially a bad habit or false or outdated information) from one’s memory.

17. The Business of Educationbrain attic noun“I consider that a man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out… Now the skillful workman… [has] nothing but the tools which may help him in doing his work… “It is a mistake to think that that little room has elastic walls and can distend to any extent. Depend upon it, there comes a time when for every addition of knowledge you forget something that you knew before. It is of the highest importance, therefore, not to have useless facts elbowing out the useful ones.”Source: Arthur Conan Doyle, “A Study in Scarlet (Sherlock Holmes, #1). 1887. Q: How do we teach students to learn, unlearn and relearn in this ‘attic’ context… with data & knowledge changing so rapidly?Source: IDEO “Big Idea 2015: The Unexpected Path to Creative Breakthroughs” (Dec. 2014).

18. The Business of Education3 to 4 years3 to 4 years1 to 2 years8% vs. 80%... only 8% of children in poverty graduate from college8 out of 10Do the math… 8% of 25.7 million [Pub. Ed. kids in poverty] equals 2 million. That leaves almost 24 million who won’t graduate from college.#20.

19. The Business of Education“More than half of US public school students live in poverty”…. Southern Education Foundation Report, 2013In 2016, 50.4 million students enrolled in Public Educ. (*)… 25.7 million in poverty. [Source (*): NCES]In Wisconsin, 41% of P.E. students are in poverty. WI has LARGEST gap in graduation rates between black and white students in U.S. [Source, ‘Gap’: US Dept. of Education (2014)]

20. The Business of EducationCan education solve economic inequality? The haves and have-nots… the shrinking Middle Class

21. The Business of EducationDr. Alice Miel (1906-1998)… author and social educator believed that suburban schools purposefully insulate themselves, students and communities against people of other economic levels and backgrounds. [Source: “The Shortchanged Children of Suburbia” (1967)].Think total SYSTEM and BROADER PICTURE. Work to eliminate SILO MENTALITY.Change will come through education one family member at a time… one family at a time… change the 8% to 10%... to 15%... to 20% and beyond.A potential workforce is there… how do we educate and activate it? URGENCY?Q: What does Public Education do about the ‘8%’ problem?

22. The Business of Education“Today, more people living below the federal poverty line reside in suburbs than in big cities, or rural communities… a significant shift from 2000.” [Source: The Brookings Institute. (2014)]Between 2000 and 2012, the number of suburban poor living in concentrated poverty grew by 139% - almost 3x the pace of growth in cities.46.7 million people...14.8% of the US population… live in poverty. [Source: US Census (2014)]Implications for our schools?

23. The Business of Education3 to 4 years3 to 4 years1 to 2 years8% vs. 80%8 out of 10… 8 of 10 community folks [Investors] do not have kids in schoolSource: graphic, Pixaria.

24. The Business of EducationQ: How does an INVESTOR view this? 285% A: Flat-line year-over-year results vs. skyrocketing costs… underachieving ROI

25. The Business of EducationFinancial Investor GroupsHow long will local taxpayers continue to support school referendums?

26. The Business of EducationSo let’s fit the pieces together for this 1st section…The point was to present ROI concept, and how it impacts the INVESTOR groups now and futureROI for students… give them the skill sets through education… to prepare them for what the world is now, and what it will be in exponential times.ROI for Business… an educated workforce with critical thinking and problem solving skills… sparking creativity and innovation in their businessROI for Community, Country… activate 24M poverty kids thru education to maintain home grown work force advantage… maintain world elite status… our quality of lifeGlobal ConnectivityTechnologyRising living standardsScienceEducated workforceCreativity, innovation#28.Source: America’s Future Workforce.Source: Industry Tap

27. The Business of EducationTo maintain, and expand, the current US workforce for economic prowess… businesses will need to fill pipeline of workers with the best candidates… home grown or from other countriesIn 2010, 16% of US workforce made up of foreign-born talent… that’s 1 in 6… will be 1 in 4 if birth rates don’t increase. Population aging…Thomas Frey claims that by 2030, 2 billion present jobs will not exist. Low-level jobs will be done by robots. Needed will be critical thinkers and problem solvers.In those 15 yrs, internet will be completed. Knowledge will double every 12 hrs. How do we teach children to be life-long learners, unlearners and re-learners in the context of exponential data dump?Source (below): TurboSquid

28. The Business of EducationInt’l testing, or International Discovery, starts the GLOBAL ready, competitive and competency conversationWhether students are being prepared as workforce ready, college ready or global ready, global awareness and acuity will be requiredBusinesses have worked hard to incorporate diversity into their organizations… race, ethnicity, gender, sexual orientation, etc.Future, HR gurus say the main goal will be to get DIVERSITY of THOUGHT into business… which is lacking. Will strive to replace polarized or ‘GROUPTHINK’.Increasingly, the person in the next work cubicle may not be like you… Source: graphic, The Staffing Stream.

29. The Business of EducationSo, what are we going to do today, to get them ready for tomorrow? What course adjustments in curriculum are to be made right now?The person in the next work cubicle may not look like you…Source: graphic, globe; CTN CIO Talk NetworkSource: graphic, robot; inc-asean.comSource: graphic, elitedaily.com; robot.

30. The Business of EducationStd. Business term…“Horizontal [lateral] growth fundamentally involves copying things that already work”Peter Thiel “Zero to One” (2014)…. PayPal co-founder and technology entrepreneurBenefits of horizontal growth [integration]Assumes businesses operate in same sectorEstablishes common baseline among like businessesMay benefit in increased economies & efficiencies  cost sharing means more profitable businessesFrees up capital to go ‘vertical’‘Guards against competition’ among business members in ‘system’#32.

31. The Business of EducationExamples of HORIZONTAL GROWTH… replicate model into new geographic markets… acquire new ‘like’ companiesStarbucks®Founded in Seattle in 1971. Revenue at $16.5B (2014)Established US base stores for 25 yrs. 1st Int’l store in 1996 in Tokyo.Now 23,768 stores (2016) … 55% in US13,107 in US, 2,204 in China, 1,418 in CanadaGeneral Motors Company [GM]Founded Sept. 16, 1908 in Flint, by William Durant as a holding company Bought Buick brand the next day… bought 20 companies incl. Olds, Cadillac Revenue at $152.35B (2015). 396 facilities on 6 continents… 10M cars (2015)

32. The Business of EducationExample: Take CANCER RESEARCH, for instance.Biggest database for cancer drug discovery goes 3D Source: Cancer Research UK (Jan. 2016)“The world’s largest database for cancer drug discovery has been revolutionized by adding 3D structures of faulty proteins and maps of cancer’s communication networks… canSAR database…“The canSAR database was launched in 2011 by researchers in the Cancer Research UK Cancer Therapeutics Unit at The Institute of Cancer Research (ICR)… the growing database now holds the 3D structures of almost three million cavities on the surface of nearly 110,000 molecules. “Cancer Research UK and the ICR together ensure that this resource is free to use for researchers around the world, giving them speedy access to key information.”

33. The Business of EducationGrow horizontal path first, expand base… before verticalWhy doesn’t Public Education implement this mode of operation strategy? It’s a standard… and highly encouraged… corporate business ‘system’ way of moving the bar! It eliminates competition among like entities [districts]…Why do Districts (stores) have to COMPETE, particularly when faced with static or shrinking funding? BAR for SYSTEM won’t move…..Source: “James Moore Confirms…”, by Istvan Fekete; the TelecomBlog (2013).

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35. The Business of EducationNotable quotes from Russ Ackoff talk [video]“A system is not the sum of the parts, but it’s the product of their interactions.”“The performance of a system depends on how the parts fit [and interact], not how they act separately.”“When a system is taken apart, it loses its essential properties.”“Determining what you want is not about the future, but right now, and then asking yourself right now what would you do if you wanted to.” Russell Ackoff (1919-2009), American organizational theorist and consultant in Systems Thinking and Practice. His ideas used in White House agencies during Clinton and Busch presidencies.

36. #37… 90m.

37. The Business of EducationShort Lunch Break.On the flip sideSWOT/PEST AnalysisStrategic Vision and PlanTactical PlanFirst 100 DaysROI ForecastBusiness Advisory CouncilCommunication for Results#38Source: The Patterson Foundation; “Clawback Recovery Fundraising and Org. Impact”, by Michael Corley (Apr. 2014).

38. The Business of EducationSTEP 1: Where are you now… at this moment? SWOT Analysis [written]… Superintendent must be responsible for the research – do the investigation and analysis. Superintendent WILL BE HELD responsible. Create the BASELINE.STEP 2: Where do you want to be?Strategic Vision and 3-Year Plan [written]… hire a facilitator for the process who does it for a living. Incl. staff, Board, business and community leaders in planning event.STEP 3: How are you going to get there?Tactical Plan [interactive local intranet document]… an ‘agile’ one-year Plan that shows initiatives and monthly status updates on tasks. Incl. staff members from all departments… make them stakeholders. Create teamwork.

39. The Business of EducationSources: Above: “SWOT Analysis Vs PEST Analysis and When to Use Them”; creately (March 2012). Left: Albert S. Humphrey “TAM® (Team Action Management) model (August 2004).“The SWOT Analysis… using your Strengths to overcome Weaknesses, using Opportunities to overcome Threats”Lawrence G. Fine “The SWOT Analysis”. (2009)Translating SWOT issues into actions under six categories“American business consultant Albert Humphrey advocated that these six categories:Product (what are we selling? What makes us unique?) Process (how are we selling it?)Customer (to whom are we selling it?)Distribution (how does it reach them?)Finance (what are the prices, costs and investments?)Administration (and how do we manage all this?)provide a framework by which SWOT issues can be developed into actions and managed using teams.”

40. The Business of EducationSource: The KPI Institute, Performance Magazine “SWOT PEST Analyses”, (Sept. 2010)

41. The Business of EducationStrengths / Weaknesses [INTERNAL]Talented, highly trained staffHighly functional BoardEngaged parentsCommunity supports district, referendums passCompensation model developedFund balance… large enough to support no short term borrowingStable or increasing enrollmentWell maintained facilitiesRobust, aligned curriculum… for content stds. & employment/life needsState Report Card… district & schools rated as “significantly exceeds expectations”Int’l PISA Testing… district testing performance exceeds ranking of top 1/3 of Industrialized nationsInstructional practices… promote self-directed student responsibility

42. The Business of EducationOpportunities [EXTERNAL]LEARNERS… maximizing potential of student learning; creating life-long LEARNERSInstructional practice… utilize research of Marzano and Hattie to develop student capacityImplement personalized learning strategiesSenior citizens… engage their talents to build support of schoolsTaxpayers, with kids not in schools… communicate on ROI to bolster continual supportPartner with Business Community… to learn & implement effective business practice and strategiesUnderstand Business needs… align instructional programs to address themThreats [EXTERNAL]Greatest threat… cannot increase achievement of children… fail them and other INVESTORSAchievement gaps… failure to close them results in children not having successful futures… USA futureDecreasing quality of schools… affects property valuesDecreasing property values… affects funding formulaHave listed over 50 things to consider

43. The Business of EducationPolitical [EXTERNAL]Legislative support… lack of support to fund Pub. Ed.Funding... lack thereof to support CPI [Consumer Price Index]State’s Social Service needs… siphoning increased % of state budgetConflicting / competing Societal values impacting schools… e.g. Transgender Ed., Common Core, etc.Political factions on Boards… impact agenda successEconomic [EXTERNAL]Funding… lack thereof by State and taxpayers [INVESTORS] diminishes opportunitiesDecreasing enrollment affects revenue and resourcesAging facilities strangle budgetsSchool upgrades for security… threats of violenceTaxpayers… continues support of referendums?Losing students to ‘competition’… private & vouchersState increasingly funding alternate products

44. The Business of EducationSocietal [EXTERNAL]Aging population…less support… more folks with no kids in schoolsIncreasing poverty… among children, families and communityIncreasing number of ELL children and families Increased number of severe and multi-handicapped childrenShift from small rural communities to suburban and urban centersEmotional Intelligence... How do kids cope with change?Technological [EXTERNAL]Exponential change in data and knowledge doublingIT concerns to handle speed of changeWeb securityStudent privacy concerns and safeguards… against exterior data collection Instructing students in appropriate and acceptable use of technology

45. The Business of EducationMission, Vision & Strategic Planning begins with selecting the business objectives for a 3-5 year period… short-term and long-term objectives. Objectives provide vision and direction for company, its employees to achieve the mission... Measurable ResultsStrategies, or road maps, are developed to carry out those objectives.Short-term tactics are assigned to achieve those objectives.“Strategy is a pattern in a stream of decisions”-Henry Mintzberg

46. The Business of Education Objectives that every Strategic Plan must haveQuality… of organization, culture and product(s)…focus on Instruction, Achievement, State Report Card, Best Business, Achievement GapPeople… talent of staff, talent attract/onboarding/retention, HR initiatives for wellness & benefits, guarantee of staff livelihoodFinance… plan for funding long-term, fund balance, capitalization projects, IT projects, bldg. maintenanceCustomer Care and Satisfaction… services supplied exceed customer expectations… metric that’s used to manage and improve the business… a point of differentiationROI predictions… forecasts for the benefit/cost for each investor group… e.g. achievement for students, achievement/cost per pupil for community,Source: Pearl Street Inc.

47. The Business of EducationTactical Plan… short-term action plans.Break down larger big-picture strategies & goals [of Strategic Initiatives] into narrower actions and tasks.Goals and strategies are the ‘vision’ piece… the actions make those plans realized.Critical final stage where specific actions and tasks are assigned to departments and employee groups for completion.Key is to have specific tasks assigned to particular employee groups with specific time lines… all reported on formally in monthly meetings.

48. The Business of EducationTactical Plan… focus on handful of key core business goals.Target 3 to 5 strong goals… and select 5 to 7 tactical, measurable, ‘on the radar’ initiatives to achieve the goals.Know difference between ‘strategies’ and ‘tactics’. Strategies are plans… and the framework of that plan. “If you cannot see or discern the result of the action or task, it is likely not a tactic.” [Source: “Definition of Tactical Planning in Business”, by Neil Kokemuller; (2016).]Tactics are steps needed…Implement strategies… make them workThey are actionableHave a purposeWith monitored and measurable results“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Sun Tzu, “The Art of War” (5th Century BC)

49. The Business of EducationTACTICAL PLAN: KEY Area CURRICULUMAction ItemOwnerDue DateUpdate [Monthly]RemarksKEY Areas & Action Items targeted during Strategic Planning event

50. The Business of EducationTACTICAL PLAN: KEY Area CURRICULUMAction ItemOwnerDue DateUpdate [Monthly]RemarksInvestigate research on EMOTIONAL INTELLIGENCE and implementation needsL. Smith12/21/16[See studies by John Mayer (UNH), Peter Salovey (Yale) and Daniel Goleman (NY Times)].Identify potential CODING [programming] curriculum opportunities for studentsB. Hale12/21/16KEY Areas & Action Items targeted during Strategic Planning event

51. The Business of EducationTACTICAL PLAN: KEY Area CURRICULUMAction ItemOwnerDue DateUpdate [Monthly]RemarksInvestigate research on EMOTIONAL INTELLIGENCE and implementation needsL. Smith12/21/169/12/16: Assigned tasks to group. Prelim. reports due 10/4 for presentation. What schools have implemented ‘EQ’.. Verdict?[See studies by John Mayer (UNH), Peter Salovey (Yale) and Daniel Goleman (NY Times)].Identify potential CODING [programming] curriculum opportunities for studentsB. Hale12/21/169/12/16: Group visited Truman Elem. School to view 5th Grade CODING class … and demonstrationKEY Areas & Action Items targeted during Strategic Planning eventInsert and attach supporting documents to Intranet Table via hyperlink in ‘Remarks’

52. The Business of EducationTACTICAL PLAN: KEY Area CURRICULUMAction ItemOwnerDue DateUpdate [Monthly]RemarksInvestigate research on EMOTIONAL INTELLIGENCE and implementation needsL. Smith12/21/169/12/16: Assigned tasks to group. Prelim. reports due 10/4 for presentation. What schools have implemented ‘EQ’.. Verdict?[See studies by John Mayer (UNH), Peter Salovey (Yale) and Daniel Goleman (NY Times)].10/4/16: Reports presented to sub-group. Smith to present findings in Report to Admin.11/2/16: Smith presented findings in mtg with Sup. Cepeda and Board Rep. Funding approved for pilot program at HSIdentify potential CODING [programming] curriculum opportunities for studentsB. Hale12/21/169/12/16: Group visited Truman Elem. School to view 5th Grade CODING class … and demonstration10/4/16: Assigned tasks to group for preliminary study , incl. costs and teacher identification/selection11/2/16: Preliminary reports made on tasks. Group agreed that Distr. HAD to act on adding CODING classes in elem. schoolsKEY Areas & Action Items targeted during Strategic Planning event

53. The Business of EducationFirst 100 days [3 months]…During his first 100 days in office in 1933, on the heels of the Great Depression, President Franklin D. Roosevelt…“sent 15 messages to Congress, guided 15 laws into major enactment, delivered 10 speeches, held press conferences and cabinet meetings twice a week, sponsored an international conference, made all the major decisions in domestic and foreign policy, and never displayed fright or panic and rarely even bad temper.”Arthur M. Schlesinger Jr.Biographer, Pulitzer-prize winning historian Franklin D. RooseveltSource: Wall Street Journal#49.Sets TONE and PACE

54. The Business of EducationBusiness Advisory CouncilGroup of local management-level professionals who provide suggestions and advice to Superintendent teamProvide feedback on school initiatives and proposalsFocuses on BIG PICTURE and overall direction… in order that students are prepared for the global workforce and becoming global citizens.From sectors… banking, manufacturing, healthcare, IT, etc.They provide unique vantage points, in order to…Observe emerging trendsIdentify their impact on business of education

55. The Business of EducationCommunication for ResultsUnderstand perceptions, expectations & interests of audienceIdentify desired OUTCOMES for message: Stress outcomes in key areas… Quality, People, Finance, Customer Care/Satisfaction and ROIDevelop and shape message for the intended audienceAnalyze and utilize data to determine communication methodSeek feedback… and evaluate outcome

56. The Business of EducationResult: Pres. Jimmy Carter never had a real shot at winning a 2nd term… blown out in 1980 election 489 electoral votes to 49 [carried only 6 states + DC] against challenger Ronald Reagan.Back Story: In 1979, Iran abducted 52 US citizens from US Embassy for 444 days.Carter tried to obtain release through failed negotiations with Khomeini.Carter brought in Herb Cohen who advised to de-humanize hostages.Carter did not take advice… could not absorb Big Picture… isolated himselfCIA Report.. Cohen to CIA Chief.. noted failures… sent to Ronald Reagan.Hostages released the day after Reagan took office.Source: Odyssey “Is It About the Big Picture”… (2016).BIG PICTURE for P.E…. If there is no stability at top of districts, success bar for P.E. ‘SYSTEM’ has little chance of moving up.

57. The Business of EducationThank you… on behalf of WASDA, special contributors Bob Borch and John Koehn, Michael and myself. We appreciate being here, and know your time is valuable.Takeaways… you will have yours. We will ask: “With data and knowledge changing so rapidly, how will we teach our students to UNLEARN and RELEARN things?” Who will teach the concepts? When to start?”“Viewing P.E. as a ‘GLOBAL’ SYSTEM, what can be done collectively about the 8%?”“Who among you will champion getting true horizontal growth and integration going in Public Education… maybe working with WASDA, UW Madison and the State?” How do we move the bar COLLECTIVELY… not COMPETING any longer?How do we re-shape … re-brand… the Public Education product, so that there is a realized ROI for all COMMUNITY members? How do BOARD/HEAD tandems evolve to create the ROI portfolio that savvy INVESTORS (COMMUNITY) expect?This last YouTube clip from ‘West Wing’… there is an old French saying that translated says “ the more things change, the more they stay the same.” Onset of presentation showed speed at which knowledge is changing. However, in this final clip originally aired in 2002, we see that there are those things that haven’t changed.Kathleen Cooke: 414.520.4704. Email: Cooke.kcmg@gmail.comMichael Gallagher: 414.530.7695. Email: Gallagher.kcmg@gmail.com

58. The Business of EducationIn 1998 film You’ve Got Mail, Tom Hanks tells Meg Ryan via email that the sum of all wisdom is contained in the Godfather movies… in my opinion, add the The West Wing series to that.Source: Paramount PicturesSource: NBC, Warner Bros. Television#10.

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60. The Business of EducationThank you.Kathleen Cooke: 414.520.4704. Email: Cooke.kcmg@gmail.comMichael Gallagher: 414.530.7695. Email: Gallagher.kcmg@gmail.comSource (graphic): depositphotos.com