PDF-Refining Design for Business Using Analytics, Marketing, and Technology to Inform Customer-Centric

This book features over 60 detailed examples of AB tests run by 20 companies including Google FacebooknbspThe Washington Post Barack Obamas Presidential CampaignnbspAmerican Express Adobe Comcast Electronic Arts Foursquare IBM LinkedIn Marriott Saks Fifth Avenue and TMobile In this book you will learn how tonbsp Change the standard design process most companies follow to enhance accountability for generating business and customer value while creating new opportunities for collaboration and innovationUse qualitative and quantitative research to uncover customers unmet needs and AB test new designs to help customers accomplish their goalsApply customercentric design principles based on the advice of experts from Google Facebook The Washington Post Saks Fifth Avenue and others who share how they help their customers with beforeandafter examples of their designs This book is divided into three parts Part 1 Creating Engaging Customer Experiences This part discusses the level of importance design now plays in the business world challenges the standard design process implemented by most companies and introduces the Iterative Optimization Methodology by showing how design testing can lead to more creative and impactful designs Part 2 The Iterative Optimization Methodology Using reallife examples this part describes how to drive business and customer value in stepbystep detail It shows how companies can integrate qualitative and quantitative customer research prioritize website sections and design ideas for testing experiment with new designs under real market conditions and scale optimization techniques across their organization Part 3 Visual Business Cases In this part business leaders from 20 companies share examples of their favorite design tests and discuss practical approaches for using data to inform customercentric designnbspnbspnbsp Adobe Mikel Chertudi Senior Director Media amp Digital Marketingnbspnbspnbsp Ally Bank Andrew Switzer Director of Online Sales and Marketingnbspnbspnbsp American Express Thomas Lau Senior Manager Online Prospect Acquisitionnbspnbspnbsp Caesars Entertainment Chris Kahle Web Analytics Managernbspnbspnbsp Comcast John Williamson Senior Vice President and General Manager of Comcastcomnbspnbspnbsp Dell Emily Campbell Executive Director of Global ECommercenbspnbspnbsp Dollar Thrifty Automotive Group Sandy Martin Director of eMarketing amp Administrationnbspnbspnbsp Electronic Arts Zimran Ahmed Director of Product Management and Strategic Planningnbspnbspnbsp Facebook Nate Bolt Design Research Managernbspnbspnbsp Foursquare Simon FavreauLessard Software Engineernbspnbspnbsp Google Jon Wiley Lead Designer Google Searchnbspnbspnbsp Hightail Linda Tai Director of Analyticsnbspnbspnbsp IBM Phil Corbett Manager Marketing Analyticsnbspnbspnbsp LinkedIn Amy Parnell Principal Designernbspnbspnbsp Marriott International Kenyon Rogers Director of Digital Experimentsnbspnbspnbsp Obama for America Kyle Rush Deputy Director of Frontend Web Developmentnbspnbspnbsp PetCareRx Blake Brossman Founder and COOnbspnbspnbsp Saks Fifth Avenue Roger Scholl Vice President of Operations for Saks Directnbspnbspnbsp TMobile Ryan Pizzuto Web Test amp Optimization Strategy Manager Onsite Search Product Managernbspnbspnbsp The Washington Post Eileen Krill Research Manager On the importance of design to online business No matter how great a business idea is or what technology it relies on behind the scenes a company needs to express itself visually in a way customers will understand in order to be successful The number of ways to translate an idea into a design is infinite but which designs will drive customer value Michael Krypels Refining Design for Business answers this key question showing you how to create engaging and measurable customer experiences. 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Source: . govtech.com. /. pcio. /. Michigans. is the use of:. data, . information technology, . statistical analysis, . quantitative methods, and . mathematical or computer-based models . to help managers gain improved insight about their business operations and . Management . Design & Innovation . Research Fellow, Case Western Reserve University. Adjunct Faculty, University of Wisconsin - Milwaukee. Building Big Data Analytics. as a. Strategic Capability in Industrial Firms. Our SAS: VA Success Story. This seminar will begin at 1:00pm (EST). Audio for this meeting will be broadcasted through your PC speakers. . Please use the . Webex. Chat function to contact Rebecca Gill (HOST), if you are experiencing technical difficulties or if you have a question.. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Proposed Bachelor of Science (B.S.) in Business - Analytics Track. Paolo Catasti, PhD, MBA, CSSBB. Teaching . Assistant Professor. 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