Primarily driven by Wireless Charging Mobile Power Total Addressable Market Wireless charging up 59 YOY all other categories flat or slightly down Subcategory Trends Belkin continues to maintain higher ASPs at almost 900 higher on average ID: 778077
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1
Industry Data
Slide2TAM grew from $2.45B to $2.68B YOY ($230M increase)
Primarily driven by Wireless Charging
Mobile Power Total Addressable Market
Slide3Wireless charging up 5.9% YOY, all other categories flat or slightly down
Subcategory Trends
Slide4Belkin continues to maintain higher ASPs at almost $9.00 higher on average
#1 branded solution in Mobile Power – Quality & Brand matter!
Mobile Power Price Trends
Slide5Belkin #1
branded solution in Mobile Power – Quality & Brand matter!
Mobile Power Share Trend
Slide6Belkin 3rd Party Category Rankings
#1 in MOB Cables
#1 in Wireless Chargers*
#1 in USB-C Chargers & Cables#2 in Home/Car Chargers*Belkin has sold more units than any other 3rd party wireless charging brand since Jan 2014, and is the #1 selling 3rd party wireless charging brand on a weekly basis since Aug 2017.Source: The NPD Group, Inc. U.S. Retail Tracking Service, Mobile Power, Charger Wireless, Jan 5 2014 to Feb 11 2018.
Slide77
Wireless Charging
Slide8Part Number & MSRPF8M741tt – $39.99
Key Selling Points / Benefits
Great opening price point
Compatible with Android & iOS devicesWill charge a smartphone from 0-100% in ~ 4 hoursIncludes 2.1A wall charger & 6’ MicroUSB cableSales QuestionsHave you tried or considered wireless charging?Would you use wireless charging overnight or for fast/simple charging during the day at home or work?
5W Qi Wireless Charging Pad
Slide910W Universal Wireless Charging Pad
Part Numbers & MSRP
F7U050dqBLK – $59.99
F7U050dqWHT – $59.99Key Selling Points / BenefitsFastest wireless charging available for Android & iOS devices (10W)Larger coil provides improved charging placementEngineered to work with most lightweight plastic cases up to 3mm Standard 2-year warranty, 3 years when registered$2,500 Connected Equipment WarrantySales QuestionsHave you tried or considered wireless charging?
Would you use wireless charging overnight or for fast/simple charging during the day at home or work?
Slide1010W Universal Wireless Charging Stand
Part Numbers & MSRP
F7U052dqBLK – $69.99
F7U052dqWHT – $69.99Key Selling Points / BenefitsFastest wireless charging available for Android & iOS devices (10W)Larger coil provides improved charging placementStand offers portrait or landscape placementEngineered to work with most lightweight plastic cases up to 3mm Standard 2-year warranty, 3 years when registered
$2,500 Connected Equipment Warranty
Sales Questions
Have you tried or considered wireless charging?
Would you use wireless charging overnight or for fast/simple charging during the day at home or work?
Slide1111
Traditional Power
Slide1227W USB-C PD Car Charger w/4’ USB-C Cable
Part Number & MSRP
F7U026bt04-BLK – $49.99
Key Selling Points / BenefitsUniversal chipset charges any USB-C or iOS device including tablets and UltrabooksCharges iOS devices to 50% in 30 min. w/USB-C to Lightning cable (not included)Up to 70% faster charging than 5W$2,500 Connected Equipment Warranty
Sales Questions
Is your in-car charger too slow?
Would you be interested in a car charger that is 70% faster than what comes with the phone?
Did you know with this charger and the Apple USB-C to Lighting cable you can charge your iOS device up to 50% in 30 minutes?
Solo charger launching soon
Slide13Quick Charge™ 3.0 Car Charger with USB-A to USB-C™ Cable
Part Number & MSRP
F7U032bt04-BLK – $29.99
Key Selling Points / BenefitsCharges QC compatible phones up to 80% in just 35 minutes
4’ detachable USB-A to USB-C Charge/Sync Cable
Fast 10W charging for non-QC enabled devices
$2,500 Connected Equipment Warranty
Sales Questions
Is your in-car charger too slow?
Would you be interested in a
QuickCharge
product that can charge your phone up to 80% in just 35 minutes?
Slide14Dual 2.4A Car Charger (4.8A Combined)
Part Number & MSRP
F8M930btBLK – $29.99 (standalone)
F8J221bt04-BLK – $39.99 (w/Lightning cable)F7U025bt04-BLK – $39.99 (w/A-C cable)Key Selling Points / BenefitsDual 2.4A charge ports for combined 4.8A of power
Universal chipset works with iOS and Android devices
Up to 40% faster charging than 5W
Fully-powered independent ports (not shared)
$2,500 Connected Equipment Warranty
Sales Questions
Is your in-car charging too slow?
Do you have multiple devices that you need to charge quickly in the car?
Slide15Dual Port Home Charger (15W USB-C + 12W USB-A)
Part Number & MSRP
F7U011dqSLV – $39.99 (standalone)
F7U022dq06-SLV - $49.99 (w/USB-C cable)Key Selling Points / BenefitsTwo fully-powered independent portsUniversal chipset for Android & iOS compatibility$2,500 Connected Equipment WarrantySales Questions
Are you looking for faster charging when at home or in the office?
Are you looking for a charger that can charge both your Android and Apple devices simultaneously?
Slide16Part Number & MSRP
F7U034dq04-SLV – $34.99
Key Selling Points / Benefits
Charges QC compatible phones up to 80% in just 35 minutes4’ detachable USB-A to USB-C Charge/Sync Cable
Fast 10W charging for non-QC enabled devices
$2,500 Connected Equipment Warranty
Sales Questions
Are you looking for faster charging when at home or in the office?
Would you be interested in a
QuickCharge
product that can charge your phone up to 80% in just 35 minutes?
Quick Charge™ 3.0 Home Charger with USB-A to USB-C™ Cable
Slide17Coming Soon!