Introduction to Windmill Advantage Pvt. Ltd. - PowerPoint Presentation

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Introduction to

Windmill Advantage Pvt. Ltd.

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Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh

Business Advantage Private limited of Nepal & Windmill Advertising limited of Bangladesh came together to form Windmill Advantage Private Limited in 2011.

Who are we?

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Who are we?

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Started in 1998 with a mission to produce creative advertisements that are more perceptive, more innovative, and fun too…

….but, mostly effective in enhancing clients’ brands, image building and selling their product/service

“Business Advantage Private Limited”

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Public Relation

: The agency is in constant and daily touch with all major media in Nepal

Event/BTL:

The agency’s overall services also include conceptualizing, organizing and executing (with event partners) various events and below the line activities that reaches the target market directly and cost effectively.

Exhibitions:

To help clients put their best foot forward, the agency often works in organizing an effective presence for the client in various exhibitions and trade fairs.

Expertise

Advertising:

Conceptualization of cutting-edge ad campaigns based on objectives, budgets and brand requirements

Design:

Corporate Identities, Company Profiles, Brochures and various POS Materials are also conceptualized and produced to dovetail with various client needs and activities.

Documentary/Corporate Videos:

We also conceptualize, script and produce videos on a variety of subjects

Market Research:

To identify important issues and understand the market scenario, we also work in coordination with various research agencies in conducting effective market research studies

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Born in 1999,

Now,

the Largest BTL agency in BangladeshHead office at Dhaka and 2 regional offices at Chittagong & Khulna, and 11,000 Brand Promoters across the country (permanent + Contractual)

“Windmill Advertising Limited”

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Print & Production

Road shows

BP & Usher SupportTrade PromotionDoor to Door PromotionIn shop activities & merchandising

Special Channel Activation

Haat

Activity

Public Relations

Rural Awareness Program

Celebrity ManagementEvent Planning, Management & campaignOutreach campaignBrand AuditDatabase Collection & MaintenanceSales base activation

Expertise

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management

training soft skill training leadership, BC, time management

 financial

training

HR & operational

training

IFC certification Business Edge  Windmill Education Services

(Business Edge)

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Windmill Advantage (P) Ltd.

Radio City Tower, 2

nd Floor Gahanapokhari, Handigaun

, Kathmandu

Phone: 01- 44 23 796

Email: info@windmilladvantage.com

Web: www.windmilladvantage.com

Find Us at

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Trade Promotion & Sales Promotion

Print and Production

Door to door PromotionCelebrity ManagementEvent Planning, Management and Campaign

Sales-base Activation

Database collection and Maintenance

Rural Awareness Program/

Haat

Activity/VDC Activity

Outreach CampaignBrand AuditIn shop Activities/MerchandisingOutlet BrandingGuerilla MarketingHR training and capacity building& many More….

Windmill Advantage Services

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Key Persons at WAPL

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Director

– Windmill Advantage Pvt. Ltd

Executive Director - Business Advantage (P) Ltd. Brands Handled

Automobiles:

BMW, Hyundai, Cosmic

Yingang

Motorcycles, Toyota, Yamaha, Mazda

Electronics:

Philips, Sony, Spice Mobiles Airlines: Buddha Air, Cosmic Air, Necon

Air, Mountain Air, Nepal Airlines

Sramanendra (Subu) B.

Shrestha

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Banks:

Laxmi

Bank, Nepal Bank of Ceylon, Cosmic Merchant Bank, Himalayan Bank,

Vibor

Bikas

Bank, United Finance Ltd.

Govt./Semi Govt. bodies:

Nepal Tourism Board, UNICEF, DANIDA – ESPS, PSI (IUCD), The Election Commission.

Other FMCG: Unilever (Pepsodent, Fair & Lovely, Wheel, Clinic, Surf, Lifebuoy, Liril), Nebico Biscuits

Telecom:

Nepal Telecom, Nepal Satellite Telecom, Spice Nepal (P) Ltd.,

Ncell

(P) Ltd.

Sramanendra

(

Subu

) B.

Shrestha

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Executive Director - Business Advantage (P) Ltd.

1998 – Till Date

Advertising and CommunicationsDept – Finance, Business Development and Client Service

Director - Windmill Advantage (P) Ltd.

2011 – Till Date

BTL Events, Promotions and Activation Agency

Dept. –

Finance and Business Development

Deependra Tandon

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Director

– Windmill Advantage Pvt. Ltd.

Managing Director – Windmill Advertising, Bangladesh BCI certified trainer for Enterprise Training (CCIP/CBPA)

Train the trainer in call center institution from HMMIL, India.

Secretary general of Bangladesh Association of call center & Outsourcing (

www.bacco.com.bd

)

Member call center Management Association (www.ccma.org.uk)

Certified trainer for Hospitality & Retail Industry form Bahrain Institute of Hospitality & Retail (www.bihr.com.bh)BPO Business expansion in regional areas & strategic planner for Asian Market.

Reazuddin Mosharaf

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Director

– Windmill Advantage Pvt. Ltd.

Deputy Managing Director

– Windmill Advertising, Bangladesh

Year of Expertise in BTL Industry –

9

yearsExpert in Event Management, Sales Promotion, Distribution Management, Strategic Planning for business objectives & Product Launch, Training & HR Development.

Overseeing Department : Planning & Operations.

Sabbir

Rahman

Tanim

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Head of Operation

– Windmill Advantage Pvt. Ltd.

Years of Expertise in BTL Industry – 20 years

Expert

in

Operational planning, implementation and management

Profit Centre Management

Inventory Management

HR ManagementConduct training and develop teamEvent, Activation & Sales ManagementTrade development

Oversees overall Operational Activities.

Mihir

Chowdhury

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Few Project Details

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Title:

SPICE product consultant

Client: Teletalk Pvt. Ltd.Type of Campaign: Trade ActivationTarget Group: Students, working professionals

Time & Duration: January 2012, 1 month

Campaign Objective: Spice Product Consultant

Communication Target: Product Consultancy

Activity Summary: A Successful activation held inside KTM with success rate of 200% achievement of the targets set.

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Title:

Colors product

consultantClient: Teletalk Pvt. Ltd.

Type of Campaign:

Trade Activation

Target Group

: Students, working professionals

Time & Duration

: January 2013, 1 monthCampaign Objective: Colors Product Consultant for xfactor series

Communication Target: Product Consultancy

Activity Summary: A Successful activation held inside KTM with success rate of more than 100% achievement of the target set.

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Title:

Colors Experience Zone

Client:

Teletalk

Pvt. Ltd.

Type of Campaign: Experience Zone

Target Group:

Corporates

, Fashion Lovers

Time & Duration: March 2013, 4 days

Campaign Objective: To provide a zone to experience premium

xfactor

mobiles

Activity Summary: An experience zone set up at during TGIF fashion week to promote and launch all new

xfactor

andriod

phones.

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Title:

Spice mall activation

Client: Teletalk Pvt. Ltd.Type of Campaign:

Activation

Target Group

: Students, working professionals

Time & Duration

: July 2012, 1 week

Campaign Objective: Spice Product ConsultantCommunication Target: Product ConsultancyActivity Summary:

A Successful activation held inside Tamrakar complex.

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Title

:

Ncell Merchandising WSClient:

Ncell

Type of Campaign: Workshop

Time & Duration: December 2012, 2 days

Campaign Objective: Train & educate

Ncell

Team about MerchandisingCommunication Target: How to do MerchandisingCampaign Activity Summary: A 2 day workshop held at Everest hotel with Expert merchandising moderator from Bangladesh.

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Title:

Ncell

Brand WS

Client:

Ncell

Type

of Campaign

: Brand management Workshop

Time & Duration: June 2012, 1 dayCampaign Objective: Brand Management WS for Ncell TeamCommunication Target: brand management training for

Ncell team

Campaign Activity Summary: A 1 day residentail workshop held at

Gokarna

resort with Expert on brand management moderator from India.

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Title:

Ncell

5252

Client:

Ncell

Type

of Campaign

: activationTarget Group

: urban & sub urban general mass

Time & Duration: March 2012, 2 month

Campaign Objective

: Communicate about

Ncell’s

5252 loyalty campaign

Communication Target: Ncell

sanga

sabai

danga

Activity Summary: an activation based on cycle branding and human billboard activation

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Title:

Ncell

Dai

Client:

Ncell

Type

of Campaign:

Rural Direct interaction D2D.Target Group

: Rural segment

Time & Duration: September 2012, 3 months

Campaign Objective

: Communicate about

Ncell

Products and Services

Communication Target

:

Ncell

Product and Services enlightening campaign

Activity

Summary: an intense Rural D2D based activation held in western part of Nepal

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Title:

Ncell

Janakpur &

Sagarmatha

Saugat Campaign

Client:

Ncell

Type of Campaign: Branded Van with jingle activation Target Group: Rural segment, janakpur and sagarmatha

Time & Duration: Feb 2013, 1 month

Campaign Objective: Communicate about new Ncell Products and Services for janakpur

and

sagarmatha

Communication Target

:

Ncell

Product and Services enlightening campaign

Activity

Summary: A branded vehicle storming campaign for

Janakpur

&

sagarmatha

saugat

.

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Title:

Clinic plus healthy hair contest 4

Client: Unilever NepalType

of Campaign:

National Level Event & Activation

Target Group

: Mother and daughter till 13

yrs

Time & Duration: March 2012, 5 monthsCampaign Objective: to promote use of Clinic Plus shampoo and select the Mother & daughter duo with Best hair all over Nepal.Activity

Summary: A regional based event comprising of Audition of hair by hair experts at all regions followed by GALA event at

Hyaat Regency.

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Title:

Pepsodent

Oral Health day 2013

Client: Unilever Nepal,

Pepsodent

Type

of Campaign:

Oral health day press meet & rally

Time & Duration: March 2013, 1 dayCampaign Objective: to promote pepsodent on International oral health day

Activity Summary: A one day event comprising of press release and a rally with Dentists.

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Title:

Coca cola euro cup 2012

Client: Bottlers Nepal , Coca colaType

of Campaign:

Euro cup based event and activations

Target Group

: youths, football lover

Time

& Duration: May 2012, 1 monthCampaign Objective: to promote Euro cup campaign amongst all Euro cup lovers. “ Sharing Football Happiness”Communication Target: Share Football Happiness

Activity Summary: A campaign comprising of College activations, Mall Activations, Modern trade activations and live Finals show at Jai Nepal Cinema Hall.

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Title:

Fanta Miss Nepal 2013

FunmanduClient: Bottlers Nepal , Fanta

Type

of Campaign:

All Nepal College and Mall activations

Target Group

: Female youths, College students Time

& Duration: January 2013, 1 monthCampaign Objective: Promote Fanta Miss Nepal 2013Communication Target: Fanta Miss Nepal 2013 & Fanta Fun

Mandu “

Dherai Fanta, Dherai Masti”

Activity

Summary:

An activation based on Colleges and Malls focused towards ladies for Fanta Miss Nepal 2013, sharing the fun moments with TG with FANTA. “

Dherai

Fanta,

Dherai

Masti

”.

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Title:

Himalotsav

- HimalRemit Roadshow

Client: Himalayan Bank,

HimalRemit

Type

of Campaign:

All Nepal Infotainment Roadshow

Target Group: General MassTime & Duration: January 2013, 14 daysCampaign Objective: Promote

HimalRemit’s product and services via infotainment (information & entertainment)

Campaign Activity Summary: An All Nepal musical event, with National level singer Sugam

Pokherel

, and national standup comedian

Jitu

Nepal in 11 different spots throughout Nepal.

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Spice Product Consultant

Color Product Consultant

Color Product Experience Zone @ TGIF

Spice Mall Activation

Color

HoReCa

Activation

Dabur

Chyawanprash

– School Activation

Real Mixology – Valentines Day Special

Ncell

Retail Outlet audit

Ncell

Merchandising Work Shop

Ncell

Brand Work Shop

Ncell

5252 Promotional Campaign

Ncell

Dai

Activation

Ncell

Merchandising

Ncell

College Activation

Various Campaign Activation

Haat

Activation

for

UNL

Clinic Plus – National

Activation – 2012, 2013, 2014

Sunsilk

Parlor Activation

Liril

Fresh Face

Perfect Store Audit

Pepsodent

Oral Heath Day Activation

Projects Undertaken by WAPL

Coca Cola – Euro cup 2012 Football Happiness

Sprite –

Bato

Clear Challenge

Fanta

–

Funmandu

– Miss Nepal Activation

THT IFF 2012

Annapurna Door to Door

THT Door To Door

THT Mall Activation

THT T20 World Cup Campaign

Himal

Remit

Roadshow

2013 & 2014

Himal

Shuttle Service 2012

& 2013

& Many

More

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Thank you