numbers June 2013 June 2013 highlights A Giugno 2013 g li italiani online sono 135 milioni su base giornaliera e 274 milioni nel mese facendo registrare una leggera contrazione 3 rispetto allomologo ID: 808700
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Slide1
Web monitor
Internet
key numbers
June 2013
Slide2June
2013:
highlightsA Giugno 2013 g
li italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device
(al momento non rilevati da Audiweb). Fanno eccezione gli
utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o
. +10%). La
penetrazione
è pari al
53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24.il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%).La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%).Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini.
A partire da giugno 2012 all’interno del
Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Slide3Agenda
Quanti sono i surfers?
Quanto tempo passano on line?
Target diversi, consumi diversi
Che cosa fanno i surfers in rete?
Slide4June
2013 – Key numbers
Audience register a smal
decrease, while Time is
stable
MONTHLY
Jun
2013
Var % vs
Jun 2012Active Internet Users .00027.414-3%Time per person (hh:mm)19:43-1%
Active
Users % pen vs pop*
Tot Individuals +2
51
2-11
33
12-17
53
18-24
69
25- 34
68
35-44
70
45-54
60
55-64
39
over 65
17
Adulti 25 - 54
66
Men
53
Women 49 Women 25-54 66
DAILY
Jun2013Var % vs Jun 2012Active Internet Users .00013.517-4%Time per person (hh:mm)1:20stable
Source:
Groupm
elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
June
2013:
27.414
Slide5June
2013 – Web & App – Audience and Time
spent
Website are
performing better
than web applications
Audience .000
Main
Applications
Main Web Sites –
apps excluded
5
Source:
Groupm
elaborations
on
Audiweb
data
Audience .000
TOT WEBSITES (
app
excluded
)
26,8
mio
Unique
Audience
(-3%
vs
Jun
‘12)
17h 50
min time per user (stable vs Jun ’12)APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)
Slide6June
2013- Audience and time
spent
per day type
and day part
During the weekend
less
users
are online; internet prime time confirms all day long6Source: Groupm elaborations on Audiweb data Average Day Active Audience .000
Average
Day
Time per Person h:min Day TypeDay Part
Slide7June
2013 –Internet Audience
Composition
Women
online are increasing
; over 60% of web pop. Is made of 25-54 y.o
.
Female
+1% vs. ‘12Male -1% vs. ‘12Sex% Composition
Age% Composition
Source: Groupm elaborations on
Audiweb
data
Slide8June
2013 – Unique
Users by targetUsers over 55 y.o. register a
relevant growth
Adult 35-44 anni
6,615 mio
UU
+1%
vs
Jun ‘12-3% vs May ‘13Senior 55-64 anni2,909 mio UU+4% vs Jun ‘12-4% vs May ‘13
Young
adult 25-34
4,780 mio UU-9% vs Jun‘12-3% vs May‘13Teen: 12-17
1,763 mio UU
-15%
vs
Jun
‘12
-6%
vs
May
‘
13
Silver Surfer +65
1,395 mio
UU
+10%
vs
Jun
’12
-5%
vs
May
‘13Post Teen: 18-24 2,992 mio UU-3% vs Jun ‘12-3% vs May ‘13Source: Groupm elaborations on Audiweb data – applications includedMature Adult 45-54 anni5,193 mio UU
-5% vs
Jun ‘12-3% vs May ‘13Average: -3%Kids: 2-11 1,768 mio UU-2% vs Jun ‘12-11% vs May ‘13
Slide9Kids: 2-11
0:46
-6% vs Jun ’12
-3% vs May ‘13
Adult 35-44 anni
1:22
+4%
vs
Jun
‘12-5% vs May ‘13Senior 55-64 anni1:15+6% vs Jun ‘12-5% vs May ‘13
Young
Adult
25-341:29-1% vs Jun ‘12-9% vs May ‘13
Teen: 12-17
1:01
-20%
vs
Jun‘12
-8%
vs
May‘13
Silver Surfer +65
0:59
+7%
vs
Jun
’12
-9%
vs
May
‘13
Post Teen: 18-24
1:34
-3%
vs Jun ‘12-5% vs May ‘13Source: Groupm elaborations on Audiweb data – applications includedMature Adult 45-54 anni1:19stable vs
Jun ‘12-6%
vs May ‘13June 2013 – Time spent by target on daily averageTime spent is growing on targets over 35 y.o.h:mmAverage: stable
Slide10June
2013 – Top 10
websites All top website register a
decrease in audience
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble
size
= Page
Views=Audience increaseAudience stableAudience decreaseAudience .000Time per PersonTOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs
Jun ‘12)17h 50
min time per user (
stable vs Jun ’12)
Slide11June
2013 – Top 10
applicationsWindows Media Player
is still leader by Audience, but
Skype is
fast growing
Source:
Groupm
elaborations on Audiweb data Bubble size = Page Views=Audience increaseAudience stableAudience decreaseAudience .000Time per PersonAPPLICATIONS
22,3 mio Unique Audience (-4% vs
Jun ‘12)2 h 48 min
time per user (-6% vs Jun ’12)
Slide12June
2013–
Most visited categories
Most top categories show a
decrease
∆%
vs
Jun 2012
Source:
Groupm elaborations on Audiweb data Audience .000Subcategorie’sweightSearch: 31%Portals: 40%Communities: 29%Video/Broadcaster/Music: 37%Games/Betting: 17%Sport: 10%Others: 36%Travel services/info: 63%Holiday Planner: 37%-4%
-4%-4%
-4%-5%
-4%-8%-4%-4%-4%-8%-5%2%-3%-8%
Average: -3%
Slide13June
2013– Time spent on
categoriesNews, eCommerce and Automotive show the best performance
∆% vs June 2012
Source:
Groupm
elaborations
on
Audiweb data Time per Person h.min.sec-2%-4%-2%10%4%13%-7%2%-1%
13%39%
0%
-3%7%9%Average: -1%
Slide14June
2013 –
PortalsThe category loose
part of its time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende
la
sezione Search, che
è
esclusa dalla sub category General Interest PortalsPORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)51 min time per user (-9% vs Jun ’12)Audience .000Time per PersonBubble size = Page Views
=
Audience
increaseAudience stableAudience decrease
Slide15June
2013 –
CommunitiesThe category register
a small decrease in audience
COMMUNITIES
22,3 mio
Unique
Audience (-7% vs
Jun
‘12)6h 56 min time per user (+1% vs Jun’ 12)Audience .000Time per PersonBubble size = Page ViewsLinkedin: +30%Google+: +21%
=
Audience
increaseAudience stableAudience decrease
Slide16June
2013 – Entertainment
Times spent and audience register a small
decrease
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT23,7
mio
Unique
Audience
(-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)Audience .000Time per PersonBubble size = Page ViewsWilliam Hill +21%
=
Audience
increaseAudience stableAudience decrease
Slide17June
2013- Video &
BroadcasterBroadcaster perform
better than video
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per
Person
Bubble
size = Page Views=Audience increaseAudience stableAudience decreaseVIDEO (
Entertainment’s Subcategory)
19,1 mio Unique Audience (-7% vs Jun
’12)1 h and 18 min time per user (-17% vs Jun ’12)BROADCASTER (Entertainment’s Subcategory)11,4 mio Unique Audience (-9%
vs Jun
’12)
14
min
time per
user
(-2%
vs
Jun’12
)
MyMovies
: +10%
StaserainTV
: +44%
Slide1818
June
2013 – Focus on online tv
broadcaster
Rai.TV
confirms
the best performance on
time
spent
-12% Delta Audience+94% Delta Timestable Delta Audience-20% Delta Time-10% Delta Audience-17% Delta Time-26% Delta Audience+22% Delta TimeSource: Groupm Elaborations on Audiweb data – applications included
Slide19June
2013 – Sport
The category registers a good
increase in time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT
11,0
mio
Unique
Audience (-14% vs Jun ‘12)52 min time per user (+5% vs Jun ‘12)Audience .000Time per PersonBubble size = Page Views
=
Audience increase
Audience stableAudience decrease
Slide20June
2013 - Betting
Good increase in time spent
. William Hill is still leader
Source: Groupm Elaborations on Audiweb data – applications included
BETTING
8,2 mio
Unique
Audience (
stable vs Jun ‘12)54 min time per user (+9% vs Jun ‘12)Audience .000Time per PersonBubble size = Page Views=Audience increase
Audience stable
Audience
decreaseLottomatica: +9%
Slide21June
2013 - Music
The category registers a strong increase
in audience and time spent. Spotify
has the largest
amount of time
spent
Source: Groupm Elaborations on Audiweb data –
applications
included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube Audience .000Time per PersonBubble size = Page Views=Audience in crescitaAudience stazionariaAudience in calo
MUSIC
10,0 mio
Unique Audience (+3% vs. Jun ‘12)18 min time per user (+50% vs. Jun ‘12)
Leonardo Musica: +121%
Slide22June
2013 – News
Good performance on Time spent. Most top player show a positive
sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS
21,3
mio
Unique
Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)Audience .000Time per PersonBubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Slide2323
June
2013 – Focus on News Online
Corriere.it shows the best performance on time spent
-4% Delta Audience
-11% Delta Time
Monthly Audience: 8,7 mio
Daily Audience: 1,3 mio
-12%
Delta Audience-2% Delta TimeMonthly Audience: 7,4 mio Daily Audience: 1,0 mio-4% Delta Audience-16% Delta Time-4% Delta Audience-14% Delta TimeMonthly Audience: 5,0 mio Daily Audience: 561 milaMonthly Audience: 4,1 mio Daily Audience: 361 mila
Source: Groupm Elaborations on Audiweb data – applications included
Slide24June
2013 - Travel
Travel area shows a little decrease.
Tripadvisor register a good
growth
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL
17,2
mio
Unique Audience (-8% vs Jun’ 12)42 min time per user (+2% vs Jun’ 12)Audience .000Time per PersonBubble size = Page Views
=
Audience in crescita
Audience stazionariaAudience in caloTripAdvisor: +35%
eDreams: +33%
Slide25June
2013 e-Commerce
Audience is stable, while
Time is fast growing.
E COMMERCE
19,3
mio
Unique Audience (-4%
vs
jun ’12)1 H 15 min time per user (+13% vs Jun ’12)Source: Groupm Elaborations on Audiweb data – applications included Audience .000Bubble size = Page Views=Audience in crescitaAudience stazionariaAudience in calo
Time per Person
Trova Prezzi: +25%
Kijiji
: +51%
Slide26June
2013 - Finance/Insurance
The category shows a decreasing trend
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble
size
= Page
Views
=Audience in crescitaAudience stazionariaAudience in caloTime per PersonFINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)43 min time per user (-7% vs Jun ’12)
SoldiOnline
: +72%
Slide27June
2013 - Family and
LifestylesPianetadonna is
still leader, followed by Donna Moderna
Source: Groupm Elaborations on Audiweb data – applications
included
Audience .000
Bubble
size = Page Views=Audience in crescitaAudience stazionariaAudience in caloTime per PersonLeonardo Donne: +12%
FAMILY AND LIFESTYLES
17,0 mio
Unique Audience (-4% vs Jun ’12)40 min time per user (-1% vs Jun ’12)
Slide28June
2013 - Automotive
The category register a relevant
growth on Time Spent
AUTOMOTIVE
9,3
mio
Unique
Audience
(-3% vs Jun ’12)36 min time per user (+39% vs Jun ’12)Source: Groupm Elaborations on Audiweb data – applications included Audience .000Bubble size = Page Views=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +13%
Motori.it: +173%
Slide29June
2013 –
Audiweb Object Video Audiweb lauched a new
measurement, dedicated to video streaming consumption,
among considered
websites
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble
size = Stream Views=Audience increaseAudience stableAudience decreaseAudience .000Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated
Audience 5,7
mio Unique Audience (-5% vs Jun ‘12)36 min time per user (+14% vs Jun ’12)
=
Slide3030
Mobile
Browsing
Slide31La navigazione mobileIl trend positivo continua, quasi tutti gli smartphoner
navigano31
Fonte: Elaborazioni GroupM su dati Mobile Next
H1 2013
+27% vs. H1 2012
+131% vs. Q1 ‘11
Mobile
Browsing
H1 2012 - Mio di adulti
Base: pop mobile = 26.2 mio14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphonerH1 2013 - Mio di adultiBase: pop web + smartphone = 20,6 mio
Slide32Il profilo del mobile browser
Studente o lavoratore giovane/adulto, con un livello di istruzione medio alto
32
Fonte: Elaborazioni GroupM su Dati Mobile
Next
H1 2013
%
comp
; Base: 14,3 mioIndex vs tot mobile popMobile Browsing
Slide33-
Audiweb Object Video: metodologia
- Schede categorie
Allegati
Slide34Audiweb Object
Video – una novità
Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video OnlineLa rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine
VisteIl nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec
) e si riferiscono ad un numero limitato di editori/siti: SITI EDITORI
La Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by
Day
e
Sky Il Sole 24 oreRai Tv Rai Corriere della Sera, Gazzetta dello Sport e Lei Web RCSLa rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescereUnique Audience(contatti netti)Stream Views(contatti lordi)Time spent(tempo speso)
Slide35Audiweb Object Video - warning
Audiweb comunica in modo corretto il nuovo dato disponibile:
Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Slide36Attached – Top 10
Websites and top 10 Applications
applications
excludedApplications only
Top 10 Websites
Top 10 Applications
Source: Groupm Elaborations on
Audiweb
#
DescriptionAudience .000Time per personDelta AudienceDelta Time1Google
24.559
1.40.39
-5%9%
2
Facebook
20.353
6.46.10
-8%
1%
3
YouTube
17.335
1.02.15
-9%
-19%
4
Virgilio
13.480
0.47.36
-6%
-1%
5
Wikipedia
13.067
0.17.05
-1%
16%
6
Yahoo!
13.038
0.28.32
-11%
-8%
7
Libero
12.933
1.10.52
-3%
1%
8
Blogger
10.260
0.11.45
-11%
-3%
9
MSN/WindowsLive/Bing
9.823
0.34.50
-20%
3%
10
Leonardo.it
8.986
0.09.28
-17%
-2%
TOT
WEBSITES (
app
excluded
)
26,8 mio
Unique
Audience (-3% vs
Jun
‘12)
17h 50
min
time per
user
(
stable
vs
Jun
’12)
APPLICATIONS
22,3 mio
Unique
Audience (-4% vs
Jun
‘12)
2 h 48
min
time per
user
(-6% vs
Jun
’12)
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
Windows Media Player (
App
)
11.177
0.52.57
-5%
5%
2
Skype (App)
9.815
1.32.24
15%
-2%
3
VLC media player (App)
5.166
1.47.04
-1%
15%
4
Windows Live Messenger (App)
5.050
0.11.15
-39%
-74%
5
iTunes (App)
3.678
0.34.28
-9%
-23%
6
uTorrent (App)
3.411
0.37.27
11%
47%
7
Windows Live Photo Gallery (App)
3.365
0.18.24
35%
12%
8
iminent Messenger (App)
2.168
0.14.25
291%
-37%
9
Dropbox (App)
1.596
0.01.04
77%
-6%
10
Picasa (App)
1.465
0.26.02
-16%
-10%
Slide37Attached – Top
Categories Portals
and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS
24,0 mio Unique Audience (-2% vs
Jun
‘12)
51
min time per user (-9% vs Jun ’12)COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)#DescriptionAudience .000Time per person
Delta Audience
Delta Time
1Google
24.582
1.42.28
-5%
9%
2
MSN/WindowsLive/Bing
13.782
0.34.56
-17%
-34%
3
Virgilio
13.563
0.47.26
-6%
-1%
4
Yahoo!
13.069
0.29.49
-11%
-11%
5
Libero
12.947
1.10.55
-3%
2%
6
Leonardo.it
8.986
0.09.28
-17%
-2%
7
Ask Search Network
6.852
0.04.52
13%
99%
8
Tiscali
3.539
0.40.21
-13%
-22%
9
FastWeb.it
1.617
0.23.30
-10%
10%
10
Tuttogratis
1.546
0.02.36
-40%
-5%
11
AOL Media Network
1.132
0.22.12
-19%
10%
12
Kataweb tvzap
1.131
0.03.44
-34%
-26%
13
PaginaInizio.com
888
0.20.39
-1%
52%
14
Intoscana.it
514
0.01.28
93%
-14%
15
Freeonline.it
392
0.03.20
1%
98%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
Facebook
20.386
6.46.24
-8%
1%
2
Blogger
10.260
0.11.45
-11%
-3%
3
WordPress.com
5.182
0.04.42
-16%
-17%
4
LinkedIn
3.525
0.12.06
30%
25%
5
ForumFree
3.367
0.10.53
N.A.
N.A.
6
Google+
3.357
0.04.22
21%
94%
7
Virgilio Community
3.333
0.03.43
-44%
-27%
8
ForumCommunity
3.134
0.08.12
N.A.
N.A.
9
Libero Community
3.072
0.05.39
-37%
-75%
10
Leonardo Community
2.821
0.10.53
-10%
-7%
11
Twitter.com
2.643
0.18.55
-20%
106%
12
ask.fm
1.664
1.44.38
N.A.
N.A.
13
Tumblr
1.658
0.19.03
17%
66%
14
Tweetmeme
1.493
0.01.10
7365%
126%
15
Badoo
1.263
1.39.08
-20%
49%
Slide38Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT
23,7 mio Unique Audience (-4% vs Jun
‘12)4 h 47 min time per user (-4% vs
Jun ‘12)
VIDEO (Entertainment’s subcategory)
19,1
mio
Unique
Audience (-7% vs Jun ’12)1 h and 18 min time per user (-17% vs Jun ’12)BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12) 14 min time per user (-2% vs Jun’12)Attached – Top Categories Entertainment; Video&Broadcaster #Description
Audience .000
Time per person
Delta AudienceDelta Time
1
YouTube
17.335
1.02.15
-9%
-19%
2
MyMovies.it
2.602
0.04.45
10%
-8%
3
VideoMediaset
2.297
0.07.11
0%
-20%
4
Rai TV
2.159
0.12.12
-12%
94%
5
Vube
2.059
0.01.45
N.A.
N.A.
6
Twww.tv
1.936
0.06.40
121%
14%
7
ComingSoon TV
1.826
0.03.07
14%
-13%
8
Now Video
1.661
0.08.43
N.A.
N.A.
9
Dailymotion
1.588
0.09.39
10%
-55%
10
Italia-film.Com
1.472
0.03.36
3%
-25%
11
CineBlog01
1.310
0.07.55
101%
-4%
12
ViTv
1.192
0.02.38
N.A.
N.A.
13
Ivid
1.185
0.05.43
-7%
137%
14
VideoPremium.NET
942
0.10.34
177%
266%
15
IMDb
- Internet
Movie
778
0.03.56
-15%
-8%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
Rai
3.853
0.11.42
-16%
21%
2
SKY.it
3.315
0.06.54
-10%
-17%
3
La Repubblica TV
1.856
0.04.12
-19%
-19%
4
Mediaset.it
1.498
0.04.09
-14%
23%
5
Corriere TV
1.432
0.04.08
-26%
6%
6
Staseraintv.com
1.193
0.10.10
44%
4%
7
MTV.it
1.157
0.06.14
21%
-18%
8
Fanpage Youmedia TV
856
0.03.39
N.A.
N.A.
9
Gazzetta TV
804
0.02.31
0%
-21%
10
Mediaset Premium
743
0.08.05
-22%
15%
11
Livestream
672
0.03.28
11%
-24%
12
Radio Deejay
647
0.07.19
0%
-3%
13
Il Fatto Quotidiano TV
539
0.04.12
N.A.
N.A.
14
Radio 105
536
0.08.48
3%
6%
15
LA7
520
0.07.00
-26%
22%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
YouTube
17.335
1.02.15
-9%
-19%
2
VEVO
4.792
0.04.13
-1%
-20%
3
Rai
3.853
0.11.42
-16%
21%
4
iTunes
3.783
0.33.12
-11%
-16%
5
William Hill
3.374
0.02.15
21%
-7%
6
SKY.it
3.315
0.06.54
-10%
-17%
7
La Gazzetta dello Sport
3.301
0.21.00
-21%
3%
8
Leonardo Musica
2.740
0.04.14
-6%
-9%
9
Iminent.com
2.701
0.14.25
42%
-9%
10
MyMovies.it
2.602
0.04.45
10%
-8%
11
SPIL Games Network
2.474
1.04.33
-12%
-20%
12
VideoMediaset
2.297
0.07.11
0%
-20%
13
Vube
2.059
0.01.45
N.A.
N.A.
14
Fanpage Spettacolo
2.014
0.08.28
2113%
370%
Slide39Source: Groupm Elaborations on Audiweb data – applications included
SPORT
11,0 mio Unique Audience (-14% vs
Jun ‘12)52 min time per user
(+5% vs Jun ‘12)
BETTING
8,2
mio
Unique
Audience (stable vs Jun ‘12)54 min time per user (+9% vs Jun ‘12)Attached – Top Categories Sport and Betting#DescriptionAudience .000Time per personDelta Audience
Delta Time
1
La Gazzetta dello Sport4.205
0.21.00
-21%
3%
2
La Repubblica Sport
2.509
0.04.00
-10%
-27%
3
Yahoo! Sports Websites
1.954
0.08.27
-50%
-16%
4
Corriere Sport
1.634
0.03.58
-35%
-24%
5
Sportmediaset
1.543
0.33.27
-8%
-14%
6
Corriere dello Sport
1.504
0.19.43
-33%
26%
7
TuttoMercatoWeb.com
1.459
0.36.48
-10%
-9%
8
TuttoSport
1.331
0.29.02
-23%
29%
9
Diretta.it
1.295
0.35.18
-12%
9%
10
calciomercato.com
1.242
0.22.09
-10%
16%
11
Cittaceleste.it
1.052
0.06.05
308%
-46%
12
Calciomercato.it
1.027
0.06.11
-33%
34%
13
Virgilio Sport
933
0.10.46
-47%
-12%
14
Blogo Sport
879
0.02.35
-17%
14%
15
Libero Sport
854
0.06.24
N.A.
N.A.
#
Description
Audience .000
Time per
person
Delta Audience
Delta Time
1
William Hill
3.374
0.02.15
21%
9%
2
888.com
1.837
0.03.48
38%
-7%
3
Sisal
1.097
0.13.33
-39%
74%
4
Lottomatica
1.027
0.23.40
9%
9%
5
Betradar.com
873
0.10.39
16%
21%
6
paddypower.com
857
0.09.21
326%
-4%
7
Gioco digitale
830
0.19.30
-14%
-66%
8
PLANET49
638
0.02.23
61%
219%
9
PokerStars.com
453
2.29.03
47%
-32%
10
BetClic
360
0.06.55
-36%
-51%
11
Superenalotto.com
358
0.03.06
198%
-22%
12
SNAI
252
1.48.30
-31%
135%
13
StarVegas
227
0.09.46
N.A.
N.A.
14
Estrazionilotterie.it
223
0.03.59
N.A.
N.A.
15
ContareLeCarte.it
194
0.00.31
N.A.
N.A.
Slide40Source: Groupm Elaborations on Audiweb data – applications included
MUSIC
10,0 mio Unique Audience (+3% vs.
Jun ‘12)18 min time per user
(+50% vs. Jun ‘12)
Attached – Top Categories Music and News
NEWS
21,3 mio
Unique
Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)#DescriptionAudience .000Time per personDelta AudienceDelta Time
1
VEVO
4.7920.04.13
-1%
-20%
2
Leonardo Musica
2.740
0.04.14
-6%
-9%
3
Fanpage Spettacolo
2.014
0.08.28
N.A.
N.A.
4
rumblefish
1.056
0.01.16
N.A.
N.A.
5
Spotify
849
1.04.50
N.A.
N.A.
6
Virgilio Musica
504
0.03.44
-33%
40%
7
CBS
Interactive
450
0.02.14
-8%
-1%
8
Jango
Music
411
0.02.28
6%
37%
9
AOL Music
Websites
360
0.55.11
-45%
63%
10
Airdave.it
327
0.01.29
-53%
-22%
11
rockol.it
326
0.01.42
27%
-49%
12
Sony
Music
304
0.01.30
-44%
-91%
13
Universal
Music
248
0.01.21
80%
-51%
14
Warner
Music
235
0.01.31
104%
-56%
15
Dailymotion Music
230
0.03.22
-13%
267%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
La Repubblica
8.738
0.23.19
-4%
-11%
2
Corriere della Sera
7.439
0.22.04
-12%
-2%
3
Libero Notizie
5.916
0.05.27
12%
-67%
4
Blogo.it
5.687
0.05.50
-7%
13%
5
TGCOM24
4.959
0.13.38
-4%
-16%
6
Quotidiano.net
4.782
0.05.37
-15%
-1%
7
La Stampa.it
4.075
0.09.56
-4%
-14%
8
Citynews
4.062
0.08.10
20%
48%
9
Nanopress
3.853
0.03.19
-10%
-2%
10
Fanpage
3.847
0.12.20
22%
174%
11
Virgilio Local
3.803
0.01.56
22%
-4%
12
Affari Italiani
3.301
0.09.36
N.A.
N.A.
13
ANSA
3.124
0.12.26
-19%
7%
14
Liquida
3.049
0.03.33
-15%
-25%
15
Lettera43
2.946
0.05.42
243%
84%
Slide41Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE
19,3 mio Unique Audience (-4%
vs jun ’12)1 H
15 min time per user (+13% vs
Jun ’12)
Attached – Top
Categories
Travel and
eCommerce TRAVEL17,2 mio Unique Audience (-8% vs Jun’ 12)42 min time per user (+2% vs Jun’ 12)#DescriptionAudience .000Time per personDelta Audience
Delta Time
1
Google Maps11.557
0.12.10
-14%
9%
2
TripAdvisor
4.943
0.07.48
35%
0%
3
Booking.com
3.943
0.13.21
0%
7%
4
eDreams
3.563
0.04.42
33%
-13%
5
Trenitalia
3.516
0.07.29
-12%
-4%
6
Volagratis
1.764
0.08.19
-12%
3%
7
Ryanair.com
1.739
0.17.35
-10%
17%
8
ViaMichelin
1.699
0.05.22
-28%
-15%
9
trivago
1.566
0.02.53
-1%
-41%
10
Expedia
1.335
0.06.44
-32%
27%
11
easyJet
1.173
0.07.24
6%
29%
12
Opodo
1.159
0.02.06
2%
31%
13
Google Earth
1.052
0.31.03
-22%
9%
14
Telepass
1.044
0.07.09
12%
37%
15
Alitalia
1.015
0.11.02
-26%
27%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
eBay
8.399
0.38.27
-4%
10%
2
Groupon
6.613
0.08.33
2%
20%
3
Subito.it
6.403
0.56.16
42%
40%
4
Amazon
6.284
0.15.44
45%
61%
5
eBay Classifieds
4.095
0.15.09
1%
25%
6
Trova Prezzi
3.713
0.03.40
25%
18%
7
Kijiji
3.433
0.09.01
51%
-17%
8
Lidl
3.014
0.04.58
58%
-2%
9
Bakeca.it
2.515
0.07.00
6%
-18%
10
Ciao.
2.434
0.06.36
N.A.
N.A.
11
Media World
2.288
0.07.07
0%
2%
12
Vivastreet
2.178
0.04.38
9%
-11%
13
Pixmania
2.168
0.02.09
21%
-38%
14
Privalia
2.002
0.16.53
10%
3%
15
IBS
1.942
0.07.19
26%
33%
Slide42Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top
Categories Finance and Family&Lifestyle
FINANCE/INSURANCE15,4 mio
Unique Audience (-4% vs
Jun ’12)43
min
time per
user
(-7% vs Jun ’12)#DescriptionAudience .000Time per personDelta AudienceDelta Time1
Il Sole 24 ORE
3.765
0.09.16-16%
-13%
2
Gruppo Intesa Sanpaolo
2.678
0.27.05
-8%
-14%
3
UniCredit Banca
2.687
0.20.49
-5%
7%
4
Banco Posta
2.103
0.09.39
-17%
-3%
5
PayPal
2.577
0.07.01
50%
16%
6
Leonardo Economia
1.552
0.02.58
-36%
-21%
7
Yahoo! Finance Websites
1.325
0.06.46
-10%
-28%
8
SoldiOnline.it
1.479
0.04.07
72%
15%
9
Corriere Economia
1.222
0.03.37
-33%
-8%
10
ING Direct
1.150
0.17.39
-16%
54%
11
La Repubblica Economia
1.072
0.02.43
-39%
-33%
12
CartaSi
967
0.06.47
-2%
-17%
13
Facile.it
1.173
0.05.23
41%
5%
14
Genertel
850
0.02.16
88%
-74%
15
Direct Line
1.351
0.04.26
35%
-11%
#
Description
Audience .000
Time per person
Delta Audience
Delta Time
1
Pianetadonna.it
5.646
0.06.17
7%
-14%
2
Donna Moderna
4.834
0.05.53
31%
6%
3
alfemminile.com
4.421
0.11.40
-6%
+35%
4
Leonardo Donne
2.775
0.04.29
12%
22%
5
Leiweb
2.503
0.04.54
-6%
-13%
6
Nanopress Donna
2.123
0.02.52
-9%
-23%
7
Gioco.it
2.062
0.51.17
-11%
-11%
8
DiLei
1.911
0.06.51
N.A.
N.A.
9
Blogo Donna
1.825
0.02.31
0%
9%
10
La Stampa Salute
1.509
0.03.31
-2%
19%
11
Medical News Reporter
1.503
0.02.01
N.A.
N.A.
12
Style.it
1.482
0.04.09
-30%
-22%
13
D - la Repubblica
1.450
0.06.41
-23%
-16%
14
Subito.it - Casa e Persona
1.378
0.14.27
59%
57%
15
Disney Online
1.235
0.19.46
-16%
-29%
FAMILY AND LIFESTYLES
17,0
mio
Unique
Audience
(-4%
vs
Jun
’12)
40
min
time per
user
(-1%
vs
Jun
’12)
Slide43Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE
9,3 mio Unique Audience (-3% vs Jun
’12)36 min time per user (+39% vs
Jun ’12)
Attached – Top Categories Automotive
#
Description
Audience .000
Time per personDelta AudienceDelta Time1Subito.it - Veicoli
2.715
0.47.35
44%57%
2
AutoScout24.it
2.065
0.31.02
22%
-8%
3
Quattroruote
1.191
0.07.47
13%
-7%
4
Motori.it
1.072
0.06.33
173%
50%
5
Fiat
962
0.04.36
15%
-23%
6
Virgilio Auto e Moto
821
0.04.54
-12%
24%
7
Trovit Cars
695
0.04.07
-3%
66%
8
Volkswagen
674
0.04.34
-7%
51%
9
Blogo Motori
647
0.07.44
-7%
19%
10
mobile.international
635
0.07.53
0%
-18%
11
Gazzetta Motori
628
0.03.39
-8%
3%
12
La Repubblica Motori
580
0.03.27
-51%
-2%
13
Corriere Motori
561
0.03.05
-11%
14%
14
Ford
534
0.03.32
30%
-25%
15
Moto.it
519
0.18.06
-43%
71%
Slide44Attached – Object Video
Source: Groupm Elaborations on Audiweb data –
Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience
5,7 mio Unique Audience (-5% vs Jun
‘12)36 min time per user
(+14% vs
Jun
’12)
#DescriptionAudience .000Time per personDelta AudienceDelta Time1La Repubblica
2.386
0.10.02
-10%46%
2
Corriere della Sera
2.065
0.08.10
-7%
16%
3
Rai
1.417
1.35.03
-28%
29%
4
SKY.it
494
0.43.46
23%
170%
5
La Gazzetta dello Sport
925
0.06.13
0%
11%
6
DeAbyDay
879
0.03.31
162%
28%
7
Libero Quotidiano
176
0.05.22
N.A.
N.A.
8
Il Sole 24 ORE
79
0.05.03
N.A.
N.A.
9
Quimamme TV
7
0.01.39
N.A.
N.A.
Slide4545