Burtons Foods decided to launch an entirely new type of biscuit into an already crowded market place The challenge was to create standout in the biscuit category where 85 of spend is on TV The campaign needed to create standout and encourage product trial as well as signalling that this wa ID: 174191
Download Presentation The PPT/PDF document "Background." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.