REBRANDING Create a mind map Why has the British seaside declined Add to your ideas Read the article weathering the storm from the Guardian and add to your mindmap Using what you know about rebranding so far how could these places rebrand for the 21 ID: 397606
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Slide1
Downfall of the British seaside
REBRANDINGSlide2
Create a mind map
Why has the British seaside declinedSlide3
Add to your ideas
Read the article ‘weathering the storm’ from the Guardian and add to your
mindmapSlide4
Using what you know about rebranding so far how could these places rebrand for the 21
st centurySlide5Slide6Slide7
Model of tourism development
Exploration:
A small number of tourists explore a new location, for personal adventure.
Involvement:
Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved.
Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin. Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down. Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth.
Rejuvenation:
A secondary growth spurt brought about by a new impetus.
Slide8
Walton-on-the-Naze, Essex
Walton-on-the–Naze has the longest beach in Essex and the second longest pier in the UK. Slide9
21
st Century Walton-on-the-Naze
It is an ageing town inhabited by people who have retired there after happy holidays earlier in their
lives
It is one of the most ‘top-heavy’ towns in the UK
Many people live on pensions so have no money for luxuriesThe town centre is a mixture of convenience, charity shops and two funeral parlours Slide10
How should Walton-on-the-
naze rebrand itself?
Your task is to decide how Walton-on-the-
naze
should tackle its image as the ‘waiting room for God’In pairs you will assigned an option which you must then discuss and create a presentation on why this is the best solution
You will then have to present your ideas to the classSlide11
How should Walton Rebrand itself?
Options
What?
Why?
1
New Commuter Housing
2
Gentrification
3
The Sunshine Coast
4
Environmental Value
5
Flagship development
6
Retirement centre
7
Festival Town