Locate Conferences Australia - PowerPoint Presentation

Locate Conferences Australia Strategy 2019-2022 Version 1.0, November 2018

OverviewStrategic Objectives: what we want to achieve Outcomes & Aims: Goals that we can measureActivity (Focus) Areas: Things we will need to focus our work on to deliver the vision & objectives

Strategic ObjectivesConference of ChoiceLocate to be the logical ‘conference of choice’ for anyone ‘in the region’ (ANZ, Pacific) who identifies as a user of spatial information or as a spatial & surveying professionalIt acts as a uniting voice for our industry Compelling content and program supports this objectiveSize, revenue and reach (both geographical and sectoral) will grow to meet this objectiveHighly Visible ShowcaseThe Locate Audience comprises our industry, government, R&D sector as well as their users and customers Celebrates our industry, technology and individuals (e.g. through APSEA awards)Reaches out to customers in existing and emerging sectors (beyond ‘1st degree of separation)High profile that raises awareness among broad range of new and existing stakeholders Showcases industry, vendor and academic capabilities to peers and outsidersInnovative and constantly lifting the bar Delivering ValueTo delegates, sponsors, exhibitors, shareholders and their membershipProvides a vehicle for knowledge management, education, training and capacity building through professional development integrated with industry applications and R&DAn advocacy platform for engaging with (government) stakeholdersAn opportunity to connect

Outcomes and AimsCommercially ViableLocate will deliver a financial return to its shareholdersGrowing levels of sponsorship and exhibitor revenueThere will be no additional financial or governance risks Growth in Reach and Participation Increased attendance: more than 1500 delegates by 2020, more than 2000 by 2021Mix of new and return delegatesAttract a significant number of customers from targeted market sectors Increased participation from young professionalsDiversity in speakers and delegatesEmergence of a Locate ‘community’ beyond the conference Increased Relevance Locate continues to be relevant to all stakeholders (Spatial Industry, Surveyors, Clients, Government....)Locate will attract media attention outside our industry, including mainstream media Good Governance Locate will demonstrate consistent, forward planning Future conferences and events are planned several years in advance

Activities and Focus AreasMarketing and CommsSupporting 2026 AgendaTargeting: spatial and surveying industry, market sectors, and mainstream media OutreachTo existing and emerging customer sectorsBeyond ‘1st degree of separation’Education, Training and Capacity Building ‘Locate as a Destination’ Create event that is compelling, fresh, dynamic and innovative (e.g. ‘festival style’) Be inclusive and diverseDeliver value and growOffer awards and recognitionA Locate ‘community’ that is active between events (online & otherwise)Option for Locate branded satellite / regional / Co-located events Governance Pro-active, professional leadership Seeking out (inter-) national partners High standard of corporate governance and financial reporting

Guiding PrinciplesThe Guiding Principles must be considered in any work to be undertaken to achieve the outcomes of this strategy:Communications with stakeholders will be remarkable and professional The entire team will be outstandingLocate will have the highest standard of governance and reportingLocate will promote diversity and equal opportunities to all individuals active in the spatial industry, and will present a gender neutral programAs far as possible, Locate will be hosted around Australasia Locate delivers value equally to the Spatial and Surveying communities as well as other (emerging) industry sectors

Outcomes, Aims & Metrics over time Outcomes Aim Metric2019202020212022Comments Commercially ViableGrow return to shareholdersShareholder Licence Fee $50K$65K$80K$100KTo each shareholder Grow revenue from sponsors Exhibitor/Sponsor Revenue $310K $450K $600K $750K Growth in reach & participation Agressively grow attendance No of delegates 750 1250 1750 2000 Mix of return and new delegates Proportion return delegates Measure TBD, based on 2019 levels; retain balance Engage Young Professionals No of YP delegates Measure 20% year-on-year growth 20% year-on-year growth 20% year-on-year growth TBD, based on 2019 levels Diverse Audience Diversity of speakers & delegates (age, gender) Measure TBD, based on 2019 levels Engage with new client sectors Industry reach (% delegates from non-spatial industries) 20% 30% 40% 50% Engage with new client sectors No of new sectors targeted per conference 2 2 2 2 Build and maintain Locate Community Locate Community 'size' 20% year-on-year growth 20% year-on-year growth 20% year-on-year growth Scale of diverse participation in related ‘channels’ e.g. I-Zone pre-post meetups; streamed segments from conference; etc TBD, based on 2019 levels Keep audience /community engaged between events Engagement levels between events Measure 20% year-on-year growth 20% year-on-year growth 2019: measure opportunities for engagement offered to the Locate community 2020+: take-up, based on 2020 levels Relevance Continued relevance to all stakeholders Pct. Delegates & Exhibitors who value the event(s) as 'relevant' 80% 80% 80% 80% Post event survey. Delegate/Exhibitor satisfaction Measure 20% year-on-year growth 20% year-on-year growth 20% year-on-year growth Net Promoter Score, and Customer Effort Score (levels TBD) (Mainstream) media attention No of media mentions per category Measure 20% year-on-year growth 20% year-on-year growth 20% year-on-year growth Social Media; mainstream media; sectoral industry media Good governance Consistent, forward planning locations and convenors and partnerships (if any) planned in advance 2yrs in advance 2yrs in advance 2yrs in advance 3yrs in advance Large, international conferences will need to be planned up to 3 years in advance