PPT-Marketing Imported Products

Tekle Sebahtu PhD http wwwstcinternationalus stcintLqcom Marketing Imported Products Agenda Marketing MixtargetingSegmentation Positioning Landed cost Pricing strategy Distribution channels. Essential Questions. Describe. the scope of marketing.. Describe. each marketing core function.. Explain. the marketing concept.. Marketing defined…. According to the American . Marketing Association . Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. PHILIP KOTLER. NEEDS . ,WANTS and DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. How Well Do U Know Marketing?. 20 Questions; 5 points each.. The answers follow the Qs.. The study of consumers and how they make decisions is called . . .. Buying Motives. Consumer Behavior. Psychographics. What is Marketing…??. Selling?. Advertising?. Promotions?. Making products available in stores?. Maintaining inventories?. . All of the above, plus much more!. 2. Marketing. is the . art and science. BY. CHINTAN PATHAK. BHUSHAN. - ‘G’ DIV . B. Bharati. . Vidyapeeth. University. Institute of Management and Entrepreneurship Development. 1. INDEX. OBJECTIVES. INTRODUCTION. Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . Chapter 13. Download this book for free at: . ttp://hdl.handle.net/10919/70961. Review. What is the term for the contract between management and a union?. What are mediation and arbitration?. What are the tactics unions and management use to influence the other side?. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. 1.03 Discuss the impact of unions on the . S & E industries.. Athlete and Entertainer Issues. Athletes & Entertainers seek to make themselves a brand. Michael Jordan created a brand image for himself. . How to get the word out about the New Products. Marketing the products. Find different ways to get the word out – ask friends who run a business. Herbal Hours . Create a . video testimonial. Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business Section of website). Definition . Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.. The way products are arranged in a retail store to maximise sales. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers . The way a business distributes its products through retailers and wholesalers. About Us. Established in 1980 in Malaysia, more than . 40 years import & distribution experiences. in MY. . We partner manufacturers and bring their international brands to Malaysia market through our extensive .