PPT-MEMBERSHIP MARKETING DRIVE

2012 RETENTION OF MEMBERSHIP Revisit FIA Value Proposition Branding more activities Marketing material RiskSA Revisit Website more marketing oriented SNAPPY Communication Social Media Epic. Marketing Chairperson. Self analysis – Is there a hole in the ship. Present Method - what we are doing now and results. Marketing “What and Why”. “Unit” Driven Membership . Training and Tracking. There is no secret formula to adding members to your club’s roster. Membership development is a challenge - it takes work, determination, creativity, and enthusiasm. But, most important, it takes a plan.. Invest in the future of your business and industry. MEMBERSHIP . MATTERS. Invest in the future of your business and industry. Today’s Goals. Introductions. Discuss Your Priorities. Membership Overview. Penn Wallace. www.pennwallace.com. @pcwallace1. Never Give Up . I . am not a marketing expert (but I play one on TV). I’ve worked long and hard to market my books. This presentation is a result of what I’ve learned, but I’m just starting to see . Spring into Action . with Membership. Rebecca Cahill. VP . Dept. of Membership Services. Missouri PTA. Spring Logo Goes here. Membership. is the key to unlocking your unit’s potential!. The. . PURPOSES . What is marketing?. Marketing is the process of gathering information about your club, your competitors and the environment to establish a set of realistic objectives to promote and sell your products and services. Marketing is a critical tool for attracting new members and visitors and building lasting relationships. Effective marketing will help you increase sales and establish your competitive advantage across the golfing market. Developing a marketing plan should be simple, enjoyable and rewarding and be shared by staff, members and stakeholders.. Membership-Marketing Culture:. everyone’s job. information gathering. idea generation. Rules of Membership-Marketing:. to survive and grow, we must effectively market ourselves. members are individuals who join for self-interest. August 6. th. & 7. th. , 2018. Purpose: . Set a focus at the beginning of each day, leave with your take away and put it into action.. Monday, August 6. th. Agenda. 1:00. - Welcome /Intro. 1:15. professional development. . You’ll gain information and insights that will . help your company stay competitive. ..  . Membership gives you an . insider’s view of the agri-marketing world. you won’t get anywhere else.. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The breakthrough marketing strategy today8217s leading companies are using to change consumer behavior and drive revenue to the bottom lineOne-to-one marketing is the breakthrough strategy today8217s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers8217 privacy concerns. In chapter after chapter of real-life cases and primary research, you8217ll learn:Which brands are using one-to-one marketing, and how they leverage it for growthThe important role privacy plays in a one-to-one marketing campaignWhat fears consumers have about privacy8213and how address those concernsHow to calculate the ROI of a one-to-one marketing campaignWhy the traditional sales funnel no longer works8213and what8217s replacing itSurprising insights about how the customer journey can be leveraged to grow salesHow to create consumer profiles8213without invading your customers8217 privacyIf you8217re a marketing professional, C-level executive, an entrepreneur or leader in any consumer-facing business, understanding one-to-one marketing8213and learning how to use it properly8213is critical to your brand8217s success. An Audience of One will give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level. For any web-based business or brand, traffic remains the most critical component of a successful marketing Join today!. ami.org.au/membership. The . Certified . Practising. Marketer designation . is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region. . The . AMI Awards for Marketing Excellence . Member & Geographic Activities. Staff Lead: Elyn Perez, Senior Manager, Member Market Development. What we will review. Membership year cycle. How membership grows. Membership marketing efforts. MD team programs and support.