The New Mass Media The Rise of Television Popularity During WWII televisions became affordable Television news became an important vehicle for info Athletic events gradually made collegiate and professional sports a prominent form of entertainment ID: 728827
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Slide1
Postwar America
Popular Culture of the 1950sSlide2
The New Mass Media
The Rise of Television Popularity
During WWII televisions became affordable
Television news became an important vehicle for infoAthletic events gradually made collegiate and professional sports a prominent form of entertainment
Comedy, Action, and GamesMany of the early television comedy shows were adapted from popular old radio shows
Quiz shows attracted large audiences
The
Twenty-One fraud turned audiences away from quiz showsSlide3
The New Mass Media
Hollywood Adapts to the Times3-D movies with ridiculous plots were a short lived gimmick to re-attract television audiences
Cinemascope: movies shown on large, panoramic screensHowever… African Americans were often one-dimensional characters who rarely showed human emotions or characteristics.
African American actor Sidney Poitier resented having to play such parts.Slide4
The New Mass Media
Radio Draws Them InWith audiences turning to television for entertainment, radio turned to: recorded music,
news, talk shows, weather, public-service programming, shows for specific audiences.Slide5
The New Youth Culture
A small minority of youth in the 1950s brought widespread attention as they searched for excitement and freedom outside of the conformity preached by ad
ults.
The Birth of Rock n’ RollOhio, radio disc jockey Alan Freed
noticed white teenagers buying African American rhythm and blues
re
cords and dancing to the music in the store.
Freed played the music on the air and the station flourished.Elvis Presley: eventually claimed the title of “King of Rock n’ Roll”Parents condemned Rock n’ Roll for being too loud, mindless, and dangerous.Slide6
The New Youth Culture
The Beat MovementMade up of mostly white artists who called themselves the beatsThe beats sought to live unconventional lives
In 1956, 29-year-old beat poet Allen Ginsburg published a long poem called “Howl”, which blasted modern American life.Slide7
African American Entertainers
Talented African American singers and groups
who recorded hit songs in the fifties included:
Chuck Berry, Ray Charles, Little Richard, The Drifters
and many others.Slide8
The Other Side of American Life
Poverty Amidst Prosperity
Michael Harrington: wrote of poverty i
n America in his book The Other America (single mot
hers, elderly, minority immigrants, and urban dwellers)The Decline of the Inner CityThe government encouraged the residence o
f poor ho
u
sing to remain poor by evicting them as soon as they began to earn moneyA large number of African Americans lived in the run down inner cities as others moved to the new suburbsSlide9
The Other Side of American Life
Poverty Amidst ProsperityHispanics lived in poverty working on farms often stopping to sleep wherever they could find a place to sleep
Native AmericansTermination Policy: the US government launched a program to bring Native Americans into mainstream society whether they wanted to assimilate or not. This policy made poverty worst.
AppalachiaPeople who’s families had lived in the Appalachian Mountains abandoned their homes to find work in the citiesSlide10
Juvenile Delinquency
A rise in, or a rise in reporting of juvenile delinquency took place in the 1950sCar Thefts topped the list of juvenile crimes
Experts do not agree on the increase of juvenile delinquencyAn increase in juvenile delinquency and the Soviet Union’s launch of Sputnik made people critical of the educational systemSlide11
Describe how the rise of television affected Hollywood, and how Hollywood responded.Slide12
Describe how the rise of television affected Hollywood, and how Hollywood responded.
As television gained popularity, movies lost viewers. Through the 1950s, Hollywood struggled to recapture it’s audience. It tried contests, door prizes, and advertising, but most of these tactics failed to lure people out of their living rooms. Then Hollywood tried to make films more exciting by introducing 3-D films. These worked temporarily, but viewers soon tired of them. Cinemascope, movies shown on large, panoramic screens, finally gave Hollywood a reliable lure. Hollywood eventually began to film programs especially for television and sold old movies, which could be
cheaply rebroadcast by the networks.