What Do You Need to Know About LinkedIn March 8 2018 Presented by Peter A Williams CFA I To Succeed on LinkedIn Use LinkedIn as both a Social Network and as a World Class Database ID: 731884
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SOAR Conference 2018“What Do You Need to Know About LinkedIn?”March 8, 2018
Presented by, Peter A. Williams, CFASlide2
I. To Succeed on LinkedIn, Use LinkedIn as both a “Social Network” and as a “World Class Database”Slide3
LinkedIn SearchExample searches – Boolean operatorsLinkedIn Search: “Manager” AND (Purchasing OR Procurement OR “Supply Chain” OR Buyer)1st and 2nd level connectionsAviation & Aerospace, Airlines/Aviation, Defense & Space**Save Search**Slide4
LinkedIn SearchExample searches – Search an Individual Connection’s ContactsSelect Individual Profile – select “See Connections” link1st and 2nd level connectionsOwner OR President OR CEO OR FounderIndustry: Information technologySlide5
LinkedIn SearchUniversity SearchSlide6
II. LinkedIn’s Search SecretSlide7
LinkedIn SearchBASIC PRINCIPLE: YOUR SEARCH RESULTS WILL INCLUDE ONLY MEMBERS WHO ARE 1ST-LEVEL, 2ND-LEVEL, AND 3RD-LEVEL CONNECTIONS OF YOURS (YOUR “LINKEDIN NETWORK”) AND MEMBERS WHO BELONG TO GROUPS YOU DOSlide8
LinkedInTHE STARTING POINT FOR SUCCESS USING LINKEDIN IS TO:BUILD YOUR PROFILE; AND BUILD YOUR NETWORKSlide9
III. How to get the key areas of your profile rightSlide10
Your Profile – It’s No Time to Blend!Slide11
Your ProfileMost Important SectionsPictureHeadlineSummaryCurrent Job DescriptionRecommendations and Skills/EndorsementsPercent CompleteSlide12
Your ProfileProfessional Headline, or “Branding” HeadlineSlide13
Your ProfileProfessional Headline, or “Branding” HeadlineSlide14
Your ProfileProfessional Headline, or “Branding” HeadlineSlide15
Your ProfileSummaryYOU MUST USE THIS SPACE! IT IS “PRIME REAL ESTATE” IN LINKEDIN SEARCHInclude what you hope to be found for – 2000 characters incl. spacesBe personal; 1st person is recommended; don’t duplicate job descriptionsAkin to an elevator pitch; describe your perfect customerInclude a call to actionSlide16
Your ProfileSlide17
Your Profile Summary WorksheetWhat drives you?What’s your specific skill set?What are you great at?Can you list an adjective describing what you do?; another addressing how you do it? Another pertaining to why you do it?Can you describe your perfect customer?What would your former bosses say about you?What do you feel passionate about – even if it doesn’t seem relevant to your business?
How are you or your company unique?What’s your call to action? What do you want a viewer of your profile to do next?What accomplishments are you most proud of? How do they connect to the future/your business?Slide18
Your ProfileJob DescriptionsYour current job description and job title carry the most weight in LinkedIn searchesEmphasize accomplishments, not dutiesKeyword, keyword, keywordNote: search preference for keywords included in job title fieldSlide19
Your ProfileSkills and RecommendationsSlide20
Your ProfileSlide21
Your ProfileSlide22
Your ProfileSlide23
Your ProfilePercent Complete – the higher the better**If your profile is incomplete – you look like someone who doesn’t finish things**Slide24
Don’t ForgetClaim your “vanity” URL – LinkedIn automatically creates author URLshttp://www.linkedin.com/in/PeterWilliamsCFAhttps://www.linkedin.com/today/author/PeterWilliamsCFA***Your LinkedIn profile is a website and is indexed by GoogleSlide25
IV. How to Build a Valuable LinkedIn NetworkSlide26
Your LinkedIn NetworkExpand Your Network of 1st level connectionsWhen you meet someone, ask if they’re on LinkedIn/offer to connect!!Slide27Slide28
Your LinkedIn NetworkExpand Your Network of 1st level connectionsUse your email lists (Click “My Network”)Review suggestions from LinkedIn – “People You May Know” (select “My Network”)Join relevant groups and invite selected group members to connectSlide29
Your LinkedIn NetworkJoin Maximum # of Groups Allowed by LinkedIn (now 100)*** Note: Can privately message other group members on LinkedIn for free – Response Rate Very High ***Slide30
LinkedIn “300” WorkoutSlide31
V. Make Your Profile an Information Hub for Your Target MarketSlide32
LinkedIn ActivityUpdates/SharesLong-Form Posts – LinkedIn PulseSlide33
Wrapping UpDo you have actionable ideas about how to improve your profile and your professional brand? And how to use LinkedIn to stand out?Can you efficiently locate business prospects using LinkedIn?Are you ready to take it to the next level with engagement?Now what?Slide34
THANK YOU!!Let’s Connect on LinkedIn – I’d Enjoy the Opportunity