Stanley Cup Celebration Coverage 2018 Stanley Cup Championship 2018 marked only the second time the Washington Capitals made the Stanley Cup Finals the first time being in 1998 where they lost to the Detroit Red Wings 4 games to none This time around they would face the Vegas Golden Knights ID: 739654
Download Presentation The PPT/PDF document "2018 Washington Capitals" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
2018 Washington Capitals
Stanley Cup Celebration CoverageSlide2
2018 Stanley Cup Championship
2018 marked only the second time the Washington Capitals made the Stanley Cup Finals, the first time being in 1998 where they lost to the Detroit Red Wings 4 games to none. This time around, they would face the Vegas Golden Knights, a brand new team to the league who were popular not only in their home market, but across the country as well.After losing the first game, the Washington Capitals came back and defeated the Vegas Golden Knights four games to one to become the 2018 Stanley Cup champions.
TVB, enlisting the help of Research Now, set out to discover what media exuberant fans of Washington, D.C. used for coverage of the victory, as well as to find out where they were getting information on the upcoming victory parade.2Slide3
Research Overview: Methodology
WHO:508 interviews were collected via opt-in sample.To qualify
respondents needed to be age 18+ and: Reside in the Washington, D.C. (Hagerstown) DMA Had seen or heard any coverage of the Washington Capitals Stanley Cup victory celebration on any media platform.WHEN: Interviews began 6PM on Friday, June 8th, 2018 in Washington, D.C. and concluded Sunday, June 10th, 2018. WHAT: A short online survey about respondents’ news media habits regarding the Washington Capitals Stanley Cup victory celebration. Respondents were asked about their media usage after the final game.3Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide4
Local TV News Tops For Capitals Victory Celebration Coverage
4
Which of these sources did you watch, listen to or go to for information about the victory celebration?Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide5
D.C. Fans Spent The Most Time with Local Broadcast TV News For Capitals Victory Celebration Coverage
5
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide6
Local TV Station News: Best Source For Coverage of The Washington Capitals Stanley Cup Victory Celebration
6
Which source do you feel gave you the best coverage of the victory celebration?Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide7
Local TV Station News: The Go-To Source For Coverage on The Washington Capitals Stanley Cup Victory Parade
7
If you plan to watch, listen to, or read about any part of the Washington Capitals victory parade, which source(s) do you plan on using (live, recorded or on news coverage)?Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Respondents could choose up to 3 sources.Slide8
Why Local TV?
8What are your reasons for watching local TV stations for victory celebration coverage?
“I want local Washington, D.C.news and insights”62%“I like that my local station is looking out for what I need to know” 30%“I trust what the local anchors are telling me”34%“I like that they visually show the victory celebration”30%
“I like that they are reporting from different neighborhoods in Washington, D.C.”
23%
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide9
Why Local TV News Website/Apps?
9
What are your reasons for using local TV websites/apps for victory celebration coverage?“I trust the news and information from my local stations website/app” 40%“I want local Washington, D.C. news and insights”52%“I want to know the status of public services e.g road closures, public transit”29%
“I like that I can get at the information I need on my timetable”
51%
“I like that they are constantly updating and giving me the
latest information”23%“I share information I get from my
station website/app with friends/family”29%
Source: Research Now Washington Capitals Stanley Cup Victory Celebration. 6/8/18-6/10/18 Adults 18+. Slide10
Key Points
News Sources: 84% of respondents used local TV news for information on the Washington Capitals victory celebration
Time Spent: Within the 24 hours of the Capitals win, respondents spent more time with coverage on local television than any other source; more than national broadcast, cable TV news and social media. Information: More than twice as many people chose local TV for information on the victory celebration than they did national broadcast and cable news. When asked where respondents plan to watch, listen to, or read about any part of the Washington Capitals victory parade, the overwhelmingly number one choice was local broadcast television.The top reasons cited for watching local TV news and using local TV news websites and apps during the celebration were that they wanted local Washington, D.C. news and insights, as well as they trust what the local anchors are telling them and they can get the information on their timetable.10