with WHO is this girl anyway Part I FAME Where you need to start Part II Amazing Statistics Nearly 25 billion people in the world use the Internet almost all of these people have email addresses ID: 490259
Download Presentation The PPT/PDF document "Blog, Post, & Tweet Your Way to Rich..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Blog, Post, & Tweet Your Way to Riches
withSlide2
WHO is this girl, anyway?Part ISlide3
FAMESlide4
Where you need to start
Part IISlide5
Amazing Statistics
Nearly 2.5 billion people in the world use the Internet (almost all of these people have email addresses). About half of the people who use the Internet also have a Facebook account.
About 500
million
Facebookers
are active users.
50% of them access Facebook from a smartphone.
Over 225 million people are on Twitter.
Over
300
million people are on Linkedin
.
About 50 million people are on Pinterest (as of 2013 --- this number has surely grown).
~75%
of all mobile phone users in the US have
smartphones
.Slide6
Sources:
Comscore
,
Expanded Ramblings
,
Internet World Stats
,
Pew Internet
,
Pinterest InsiderSlide7Slide8
It’s more important to ROCK at one social network than be on all of them. If you try too many at once, you will drive yourself crazy.Slide9Slide10
It’s all about content.
500
million new tweets are tweeted every day.
More than 30 billion pieces of unique content are shared on Facebook every day.
There are over 42.6 million blog posts published every single day.
144.8 billion emails are sent every day.*
Sources:
KISSMetrics
,
Mashable
* (2012)
,
Twitter Blog
,
WordPressSlide11
Cat videos have one of the highest likelihoods of going viral on the internet.
If you add up the numbers for the top 5-performing cat posts since 2011 vs. the top 5-performing dog posts, cats are at 2,655,412 – almost 2 million more views than the top dogs, who could only muster a measly 700,729 views between them.
Source:
BuzzfeedSlide12
Good Content = Engagement = $$$
Viral cat videos teach us the value of surprising our audience and making them laugh.
Social Media is mainly micro-blogging (short postings) about your
business and
the stories you can tell.
The way you post on each channel is different, but the
content
(stories) are oftentimes the same
.Slide13
Social Media Ground Rules
Do NOT paste a press release into
a post. Assume
no one likes to read
.
Do NOT get too-promotional. One of the best things about sharing your blogs on your social channels is that is a not-overtly-promotional way to get people interested in
you.
Use consistent brand imaging across
all
of these channels
.Slide14
Remember this.
Liz Tip:
Facebook
is
a tool to
engage with the
people
who already
know you
.
Twitter, Linkedin, Pinterest, & Instagram are
tools to help you meet
new
people
.
Review the worksheet I gave you.Slide15
BLOGGING & Social media breakdownPART IIISlide16
OK Liz – riddle me this.
This can seem like a waste of time (and it CAN be a waste of time) if there is no purpose or
call to action
that you’re trying to put forth…
1. DRIVE TRAFFIC
2. BUILD YOUR EMAIL LISTSlide17
Email List Building
Liz Tip: Email
marketing is the SINGLE MOST IMPORTANT THING YOU CAN DO IN ONLINE MARKETING
.
Your
email list is your only asset in an online business
.
Your list is MUCH easier to convert into customers than Facebook fans
.Slide18
Email Still Totally Matters
You
don’t have to email them weekly, but at least once per month is still effective.
Encourage sign ups in person
&
on your website by offering an incentive
(also known as an opt-in gift).
Appeal to the skimmers – bulleted lists, short chunks of text, bold headlines.
Make the design clean + easy to read.Slide19
Savvy + Strategic Subject Lines
Don’t use any of these words as they can put you in someone’s SPAM filter…
Free,
Discount, Savings, Offer
Keep it 50 characters or less
Use names of something familiar, such as a local town (causes a higher
open rate
)
Liz Tip:
This should
be equal parts: relevant, eye-catching, and alluring.Slide20
OK, Let’s Talk Facebook.
Create a branded Facebook Page.
Include
your newsletter sign up
Engage!
Reply to your fans’ posts
Ask them questions to prompt
discussion
Post photos/videos (it’s OK to have fun!)
Use
it as a place to post
news
Liz Tip:
If you aren’t sure which social network to start using, Facebook is a great place to start.Slide21Slide22
Twitter, Pinterest, Linkedin, Instagram all have something in common…Slide23
3 Steps to Getting Lots of Followers
Find those similar to you.
An easy way to do this is browse your current list of followers. Click one of them to see their profile. Then, click to see
their
list of followers.
Do they follow more people than they have followers?
If yes, go to step 3.
If no, forget about ‘
em
!
Have they
tweeted/posted
in the past 24 hours?
If yes, follow this person.
If no, forget about ‘
em
!Slide24
Pinterest
72
% women ages 24 to
54
The “news feed” is made up of captioned images, the most provocative type of content we can post anywhere.
Great place for behind-the-scenes photos of you and your
staff
or photos of your products – similar to Instagram.
When
you click a pin, it drives traffic to the source.
This means what you pin should be on your website.
Perfect if you have an online storefront!
You should also consider having an image gallery.Slide25Slide26
Instagram
Photo-sharing application on your smartphone.
After you create your profile, start following and interacting with other users.
Pictures of products, events, customers, clients, anything related to the brand.
Tag your photos with hashtags to attract
attention.
Link your Instagram profile to your website
. Slide27Slide28
Blogging: What Do I Write?
Write what your audience wants to hear– not what you want to hear.
Stories
Upcoming events
Photos of you and/or your
customers
Fun stuff that appeals to everyone
Pumpkin bread recipe (*yum*)
Free local event listings
Anything else you can think of
!
Liz Tip:
If your blog is your homepage, people will spend more time on your website
.Slide29
Blog Posts
Don’t write an essay. Aim for 500 words or less.
Spread out juicy tidbits
.
Bullet points are MORE than OK – they’re a great way to make the content digestible.Slide30
Walkthrough Break!Q&ASlide31
How & when to manage online privacy
Next Presentation… June 9, 2014 at 6:30pm