PM Wednesday httpbloghubspotcomblogtabidbidPhotosonFacebookGenerateMoreLikesThantheAveragePostNEWDATAaspxhttpwwwjebullascompowerfultipstoincr ID: 371936
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How to getmore Likeson Facebook PM Wednesday http://blog.hubspot.com/blog/tabid/ /bid/ /Photos-on-Facebook-Generate- -More-Likes-Than-the-Average-Post-NEW-DATA.aspxhttp://www.jebullas.com/ / // -powerful-tips-to-increase-fan-engagement-on-facebook/ 12AMTHURSNOON Among retail brands, posting 1-2 times a day gets 40% more engagement (# of Likes and comments) than posting 3 or more times a day.DAILY OST FREQUENCY Photos get 53% more Likes, Posts with 80 characters “Question” posts get 100% more comments. Among retail brands, posting 1-4 times a week gets 71% more engagement (# of Likes and comments) than posting 5 or more times a day. On weekdays, Facebook activity (as defined by the number of posts and comments published per hour) peaks around 3PM EST. There are also notable spikes in the 11AM hour and the 8PM hour. Facebook activity (as defined by the number of posts and comments published per day) peaks on Wednesday. Peak activity Peak activity WEEKLY POST FREQUENCY FACEBOOK ACTIVITY BY TIME OF DAY* FACEBOOK ACTIVITY BY DAY OF WEEK* One study found that, on Facebook, photos (the “photo” post type) received more engagement than the average post. The “average” post rubric included both “text” and “link” posts. POST TYPE 53% MORE LIKES 53% 104% 84% 104% MORE COMMENTS 84% MORE CLICK THROUGHS Among retail brands, posts with 80 characters or less get 66% more engagement (# of Likes and comments) than posts with 81 or more characters. LENGTH OF POST 66% MORE ENGAGEMENT Posts that spark dialogue get 100% more comments than “non-question” posts. POST CONTENT 100% MORE COMMENTS 40% MORE ENGAGEMENT 71% MORE ENGAGEMENT LESS IS MORE! 66% 100% 40% 71%