P é tale de Fleur       Marketing Company Pitch by Charlotte Hunter and Caitlin Doble - PowerPoint Presentation

P é tale de Fleur     Marketing Company Pitch by Charlotte Hunter and Caitlin Doble Modelling the watch - Meghan Doble

The Bondi is a stylish watch that is entirely developed and manufactured by Christian Paul. Allowing a 3 hands function, it offers precision, up to three years battery life, ease of use and reliability. With its fashion-forward design and high quality construction, this watch is perfect for its user. Valued at $199.00 . As Australia’s leading timepiece brand, Christian Paul Sydney offers fashion-forward accessories at an affordable price. Two generations of family and a vast amount of love brought the idea of Christian Paul to life. Bondi Marble 43 Peach

Methods of Appeal Methods of Appeal Sophistication Adventure Fantasy ColourBy using fantasy and a sense of adventure, the visual appeal connects to the sensation that if the consumer purchases this watch, they too can have a feeling of make-believe and imagination. By using sophistication, it bumps the age group up and appeals to women in their twenties to thirties. The colours that will be used in the advertisement would consist of warm tones and simplistic patterns. This also appeals to our target audience.  

Target audience Our target audience are woman aged between 20 and 35 however woman outside of the age bracket may also like our watch. These woman will be elegant, stylish, and creative. They have a very timeless style and they know the trends but don’t always follow them. They like things that are a stylish yet unique. These women spend their spare time drinking coffee with their friends at trendy cafes, reading books and magazines, shopping for beautiful clothing and homeware pieces, visiting art galleries and exploring the city. These woman are entrepreneurs and bring in a mid to high income. They don’t mind spending money on beautiful and good quality items. They will become aware of our product by seeing one of our billboards in the city or seeing our watch commercial in the advertisement break on ‘The Bachelor in Paradise’. They may also become aware of our product through their social medias. Our product is at a middle price range of around $200 which makes it very available for these type of woman.

Marketing and evaluation Cool-hunting, advertising research and ad tracking are three very practical means of research to gather more information to assist the advertisement of the product. Cool-hunting, is a useful technique that will assist in finding information about trends and predictions in the future of fashion, television, culture, music, films and lifestyle. This will help both the billboard and T.V advert to appeal to the right visual trends. Advertising research is an important asset when it comes to predicting the success of the advertisement. It will benefit to get attention to motivate the consumer to purchase the product and build the brands image. Finally, ad tracking is very useful as it tracks the brand’s performance using methods such as gathering information on product usage, brand preference, and brand awareness. This will assist when finding the best product placements in advertising.

Product placement To effectively advertise this product to our adult female audience, the television advertisement would be positioned in the time slot when the programme ‘Bachelor in paradise’ is scheduled on television. To further advertise our product we will incorporate our product into the television show. We will have one of the woman putting the watch on whilst she is getting ready for a date, making sure that the camera focuses on the watch for a moment. Product placement

Price location month The location of the billboard will be in the Melbourne CBD as many woman go through this area on their way to work and it is also close to many shops. The billboard will be above shops or offices that are next to the road so it is very well seen from the street. This area will target the woman who would buy this watch.The time of the year will be from October through to January. Having it up at this time of the year will bring in a big profit as it is over the Christmas period where woman will be buying gifts for others and possibly themselves. The price will be approximately 20,000 a month for a 4 month period, bringing it to a total of around $80,000 for the full 4 month period.

Two advertising mediums The two advertising mediums we have chosen are a television commercial and a billboard as we believe that both these mediums will best reach our target audience. Two advertising mediums

Advertising rate cards Channel 7Thank God You’re Here-$27 000Grey’s Anatomy-$22 000Lost-$5100Today Tonight-$13 500News-$14 000 (weekdays) $13 000 (weekends) Criminal Minds-$16000                        Sunrise-$2305All Saints-$18 900Deal or no Deal-$5895                Home and Away-$14 300 Packed to the Rafters-$24 000We couldn’t find the rates for advertising a 30 second advertisement during the scheduled time of the Batchelor. However, after some research we found that both The Bachelor and Home & Away have similar viewers and are on during the same time of day on different channels. So it would be expected that the prices would be similar.

Actors- $ 4,000 for a 2 day shootCool hunter- $2,500Hair and makeup- $2,000 for 2 daysCatering-$700 Stylist-$1,000Videographer- $10,000Photographer- $5,000Video Editor- $4,000Billboard- $80,000 for 4 months in Melbourne CBDTV advertising- $150,000 Video director- $5,000Graphic designer- $4,000 Ad Tracking- $3,000Advertising research- $5,000Total Budget- Approx. $ 280,000 Budget Budget

Billboard TIMELESS . BEAUTIFUL. INSPIRED.