Introduction Based in Austin Texas Administrating PowerMeA2Z since 2012 Presentation Outline About PowerMeA2Z Campaign summary collateral and website Facts amp Figures Total PowerPacks distributed ID: 1032306
Download Presentation The PPT/PDF document "Campaign Summary for WIC Partners" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
1. Campaign Summary for WIC Partners
2. IntroductionBased in Austin, TexasAdministrating PowerMeA2Z since 2012
3. Presentation Outline
4. About PowerMeA2ZCampaign summary, collateral, and website
5. Facts & FiguresTotal PowerPacks distributed134,238On website42,115Through grassroots outreach92,123Outreach partners150+Website visits129,977Figures below represent campaign data from February 2013-August 2017.
6.
7. Campaign CollateralPreconceptionInterconception
8. Formative ResearchResearch with preconception and interconception women and their health care providers
9. Preconception Research FindingsPregnancy/baby messaging is off-puttingMore receptive to messaging about other benefits like healthier skin, nails, and hair
10. I didn’t think any of these really affected me because I’m not planning on getting pregnant anytime soon. But this one was like, Oh glowing skin. Yeah, I like that.
11. Preconception Health TopicsFamily HistoryNutritionAlcohol & Drug AbuseStress ReductionPhysical ActivityVaccinationsHealthy RelationshipsSTDsDepression/AnxietyMenstrual CycleSleepPrescription Drug Abuse
12. Preconception Messaging
13. Interconception Research FindingsResearch participants were:Unclear if providers encouraged them to switch to multivitamin with folic acid from prenatalsUnfamiliar with pregnancy spacing guidelines
14. Interconception Research FindingsFeedback from participants indicates:Postpartum doctor’s appointments generally rushedDid not address concerns about postpartum depression, anxiety, or isolation
15. Provider ResearchGoals:Encourage providers to educate women about importance of folic acidDetermine interest in PowerMeA2ZExplore dissemination and distribution possibilities Determine acceptance of birth spacing messages Explore reproductive health counseling taking place among Arizona providers and their patients
16. Providers: Key FindingsInterested in joining PowerMeA2Z campaignIn-person demonstrations essential to educating providers on dissemination of campaign materials
17. Providers: Key FindingsProfessional medical associations and ADHS partnership = best sources for disseminating campaign messaging to providersMedical association partners to date:Arizona Nurses AssociationArizona Pharmacy AssociationArizona Student Nurses AssociationAssociation of Women’s Health, Obstetric, and Neonatal Nurses (AWHONN)
18. Providers: Key FindingsBelieve consumption of folic acid is crucial for women of childbearing ageProviders discuss reproductive health topics such as pregnancy intention, STD prevention, and breastfeeding with patients (regardless of specialty)
19. Providers: Background & General Discussions of Women’s Health CareImportant to discuss future pregnancies with their patientsCentral component of patient discussions for OB/GYN providersPediatric providers begin discussing this with adolescent patientsFamily practice providers stated the importance of these discussions from an early age
20. Provider Education: Multivitamins with Folic AcidAll providers: folic acid essential, hugely, or very important component to a woman’s reproductive healthBut they may not consider where patients learn importance of folic acid
21. Provider Education: Multivitamins with Folic AcidBarriers to educating patients about folic acid:Lack of health materials for patientsShort appointment timesFew preconception health visitsPrescribe multivitamins to patients:Due to patients’ payment issuesMeans for pregnant and non-pregnant patients to get appropriate amount of folic acid
22. I think it's awareness raising. It's consciousness … That it's great information. It's information that we haven't been getting, I think, and that we need to be. It's awesome. This may be something that I have in my waiting room if it’s there, or maybe something available for them postpartum. People are going to use it or not use it, but you got to have something, or it’s a talking point.Provider Feedback: Power Your Family Plan
23. Outreach StrategiesReaching women through PowerMeA2Z.org & developing a grassroots outreach network
24. PowerMeA2Z Website OrdersOrder free vitamins after taking informative quizEducational website reinforces campaign messagingPromote through:Grassroots outreachDigital and broadcast advertising campaignsPartnerships with freebie/coupon blogsEmail newsletter
25. Grassroots OutreachNetwork of over 150 organizationsDistribution through:Community eventsDirectly interfacing with patients and clients
26. Outreach Partners
27. Provider OutreachWorkshops for health care professionals featuring a nationally renowned speakerOutreach to 450+ OB/GYNsProvider toolkits and campaign collateralTraining members of the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN)
28. Provider Toolkit
29. ResultsCampaign reach and achievements
30. Campaign Reach (2013-2016)Combination grassroots/website outreachReaching every AZ countyVast majority of mailing ZIP codesAcross education levelsWomen ages 18-45Distribution to website visitorsDistribution via grassroots outreach
31. WIC Web Order Referrals to PowerMeA2ZOrange markers indicatezip codes of PowerMeA2Z users who:Ordered PowerPacks from PowerMeA2Z from 2013-presentCited WIC as their referral source to the website/program
32. PowerPack Distribution: Grassroots Outreach2013-20142013-20152013-2016
33. Continuing & Evaluative ResearchAnnual evaluation of 500 participantsFollow-up focus groups with participantsWomen, providersTraining partners (e.g., WIC, Health Start)
34. Evaluative Research: WomenPowerMeA2Z Participant Evaluation 2016
35. Evaluative Research: Women2016 Focus Groups with PowerMeA2Z UsersResults:Addition of social “sharing” featuresOptimized mobile experienceMessaging on website to reinforce key campaign elements and affiliation with ADHS
36.
37.
38. Health Resource Order FormPaper FormWebsite Form (excerpt)
39. Awards & Recognition2016: Designated Promising Practice – Association of Maternal & Child Health Programs (AMCHP)2013: HEMMY Award for Professional Campaigns – Arizona Public Health Association
40. WIC PartnershipPowerMeA2Z WIC outreach materials, strategies, and successes
41. WIC Outreach SummaryFocus groups to determine interconception strategyTelephone interviews to identify opportunities for improved outreachOutreach and PowerPack distribution partnership with WIC since 2013Trainings with WIC staff
42. WIC Materials
43. AchievementsSustained partnership resulting in better and wider outreachOften #1 self-reported referral source of website traffic
44. Achievements
45. Next StepsContinued outreachEncourage clients to reorderRestock bulk materials via Health Resource Order Form
46. Partner FeedbackHas PowerMeA2Z been a resource for your clients?Questions or comments about program?
47. Questions?